www.theExpertMaker.com is the “how-to” home and resource center for professionals who have a passion for a purpose and who understand the power of being recognized as the expert in their field by the audiences they serve. Here you will find articles, tips, tactics, strategies, and some off-beat humor intended to provide insights and pathways that anyone can begin to implement in their journey to expert status. As opposed to a “blog” we will offer articles, educational sessions, forums, and links to friends, partners, and people a whole bunch smarter than us. You can (please do…) sign up for our newsletter, “The Jai Lai”, and soon you will be able to buy our book, Passion For A Purpose—How You Can Become The Recognized Expert In Your Chosen Field.

1. In 1996, through a series of events that can only
be described as miraculous, I was featured on the
cover of Sales and Marketing Management
magazine. As a result of this media exposure, I
was considered an “expert” and I was invited to
speak dozens of times, all over the world. Each
and every time I was asked to speak I was given
the opportunity to sell my book, my tapes, or my
videos. There was only 1 problem . I didn’t have a
book, or a tape series, or anything for sale. A
once in a lifetime opportunity, lost, never to be
recovered.

2. In 2009, through a series technological advances that
can only be described as miraculous, now anyone can
be the centerpiece of a website, a blog, and can even
be featured on the cover of a magazine. As a result of
this media exposure, now anyone can be considered
an “expert” and being invited to speak dozens of
times, all over the world, is just the beginning. There
are only 2 problems. People don’t have the time, and
they don’t know what to do first. A once in a lifetime
opportunity, lost, never to be recovered.

3. theExpertMaker.com

4. theExpertMaker.com is the “how-to” home and resource center
for professionals who have a passion for a purpose and who
understand the power of being recognized as the expert in
their field by the audiences they serve.
Our purpose is to serve those who desire to become recognized
experts in their field and either :
1. Do not have the time to establish their expertise
and/or
2. Do not know how to become a recognize expert

5. We serve our audience in one of two ways:
1. We provide the entire range of outsourced services
required for a expert in waiting to become a
recognized authority in their field of choice.
and/or
2. Providing materials including books, audio, video,
and services including membership sites,
teleseminars, and tele-coaching in order to enable our
audience a more D-I-Y method of becoming an
expert.

6. Just What Is An Expert?
Experts Have A Passion For A Purpose
Experts Are Visionaries
Experts Are Leaders
Experts Are Educators
Experts Never Stop Learning
Experts Are Change Agents
Experts Are Master Communicators
Experts Think

7. Why Would Someone Become An
Expert?
• Truly Have A Passion For Your Subject/Niche
• Have Or Can Develop A Platform
• Can Provide Measurable Impact Through Products and
Services
• Love To Educate
• Master Communicator
• Willing to, Able to, and Enjoy Marketing
• Realize The Value You Can Provide To Your Audience and
Yourself
• See The Value of Driving Proactive Business To Your
Organization
• Drive Multiple, Passive Streams Of Recurring Revenue
• The “Brand” Can Leave A Legacy For Generations To come
• Willing To Invest Upfront For Potential Lifetimes of Return

8. How Does One Become An Expert?
1. Develop Your Platform--Have A Passion For A
Purpose
2. Identify A Niche Or Audience That You Can Impact
3. Develop A Presence With The Audience
4. Develop, Produce, and Distribute Products and
Services Aimed At Your Audience
5. Distinguish Yourself—Become…Brand You!!
6. Educate At Every Opportunity
7. Become The Brand—”Be The Guy They Call…”
8. Polish, Repeat

9. Who Are Prime Candidates?
1. Established Professionals
1. May Be “Stagnant”
2. May Not Be Growing (Professionally or Personally)
3. May Be Looking To Diversify
4. May Be Looking For “Passive Income Streams”
5. May Be Looking For Something To Pass Down
2. Looking To “Break Through”
1. Establish Identity
2. Grow Primary Business
3. Has A Long Term “Vision
3. Have A Passion For A Purpose
1. Not Getting Their Message Out
2. Limited Distribution
3. One-To-One Trading Hours For Dollars

10. Holistic Dentist--Vision
Passion Purpose Strengths
Patient
Patient Care Communication
Wellbeing
Digital Cutting Edge Ability to
Photography Care Educate

11. Elder Care Financial Planning
Vision
Passion Purpose Strengths
Client
Building
Elder Care Financial
Relationships
Wellbeing
Emotional
Faith and Ability to
and Spiritual
Ministry Educate
Support

12. Build The Platform
The Message & Hook The 4 C’s
Brand You
The Book Products/Services
The Good News
Web Presence Personal Presence
The Strategy

13. Publishing
Events Audio/Video
License Speaking
Private Label Coaching
Joint
Consulting
Ventures

14. $500-$20,000
$0-$497+ $99-$5000
Subscription
Transactional
Passive
Executive Coaching
Summit
Books
Consulting
Workshops
Tapes
Seminars Membership
Videos
Bootcamps Tele-coaching
Courses
National
Sessions Correspondence

15. Video
e-Books
Print On Demand
Audio
What’s Different Now?
Internet Social Media
Internet

16. So What’s The Problem?
Lack Of Time Getting Started

17. So What’s The Solution?
theExpertMaker.com

18. What Do We Do For You?
Write The Book(s), Reports, White Papers, etc.
Audio and Video Recording and Production
Design, Create, Host, Update, and Maintain Your Web Presence
SEO Administration
Administer Your Ecommerce/Shopping Cart
Build and Maintain Your List
Joint Ventures, Licensing, Alliances, Affiliates
Image, Speaking, Presentation Coaching Support
Develop and Implement Product Launches
Road-show—Speeches/Seminars/Workshops/Webinars/Teleseminars
Handle All Back Of Room Operations
Ongoing Coaching, Consulting, Support

19. How Do We Do It For You?
Craft The Hook—Develop The Messages
Identify The Audiences Of Choice—Focused Target
Establish Communications Channels—How To Reach Audiences
Develop Web Presence—Blog/About/Shopping/Education
Write The Book(s)—Get Me The Guy That Wrote The Book
Build The List—The Business Is In The List
Develop Ancillary Products and Services
Launch—Brand You
Road-show—Speeches/Seminars/Workshops/Webinars/Teleseminars
Back Of Room—Always Selling
Polish and Repeat—What Can We Do Better

20. Vision, Coaching. Consulting.
Writers, Editors, Copywriters Mentoring
The Team
Web Development/
Video Production
Design/SEO/Membership
Sites/Blogs
Audio Production

21. Why Now? What’s The Risk? How Much?
1. Audiences Are Searching For Improvements
In Their:
1. Life
2. Business
3. Future
4. Security
2. Audiences Are Looking For:
1. Low Risk
2. Low Investment
3. How To—Now What To
4. On The Internet
5. Fast, Simple, Easy,
6. Instant Response

22. Why Now? What’s The Risk? How Much?
Why Now—For The Expert
Looking For:
1. Low Risk—Virtually None
2. Low Investment—Can Be Bootstrapped
3. How To—Now What To—They Have The Info
4. Fast, Simple, Easy—Now Can Be Outsourced
5. Instant Response—Quick Measurement
6. Most Importantly….

23. Disciplined Focus On
The Book Must
Your Target Audience
Be a “How To”
MUST BE’S
The Hook Must Be Based
On The 4 C’s

24. How Does The Process Work?
Month 1
Visioning Theme Marketing Plan Web Presence Proposed
Session Generation v.1 Analysis Project Plan
Retainer Based
Month 2
Theme Project Plan Marketing Plan Web Presence
Book Outline
Approval Approval Approval Design
Retainer Based

25. How Does The Process Work?
Month 3-6
Operational Promotion Final Book Ecommerce
1st Draft Book
Website Plans Dev. Draft Activity
$TBD
Month 6-12
Book Support
Speaking Coaching Consulting
Published Products
$TBD

26. Month 1
Visioning Session Theme Generation
Visioning
Session
•What Do You Want To Be? •That Guy…..
•How Do You Want To Do It? •Begin The Branding Process
•What Are The Constraints? •Takeaways
•Example Questions •4C’s
Generation
Theme
Marketing Plan v.1 (Business Case)
Preference Inventory
•We Take A Shot At It….
Analyze Web Presence
•You Get To Shoot Holes In It
Marketing Plan
Analyzes Current web Presence •Your Passion and Purpose
•Long Tail Audience
Competitive Analysis
v.1
•How To Reach Them
•How To Serve Them
•High Level Opportunity
Web Presence
Analysis
Proposed Project Plan v.1
Detail Months2 and 3-6 and
7-1
Project Plan
Proposed
Retainer Based

27. Month 2
Approval
Theme
Theme Approval Project Plan Approval
•Themes Approval •Month2
•Month 3
•Month 4-6
•Month 7-12
Project Plan
Approval
Marketing Plan
Web Presence Design Marketing Plan Approval
Approval
•Intake Session •Strategies
•Mockup •Tactics
•Timelines
•Investment
•Financial
•Time
Web Presence
Design
Book Outline
•Chapter By Chapter
Book Outline
Retainer Based

28. Max Lambright
• Max Lambright has over 30 years of hands on experience growing organizations
ranging from Fortune 10 multinationals to small, privately held manufacturers of
commodity industrial products. His not for profit experience includes working
with churches, orchestras, and social service agencies as well as extensive
involvement with governmental organizations including state and local, higher
education, as well as local public and private schools.
• Max has held the positions of CEO, COO, CMO, Global Director of Sales and
Marketing, District Sales Manager, and Sales Representative. It is through these
experiences that he has created the dynamic, and new Commit To Growth
processes that enable any organization, in any marketplace, located and operating
in any geographic locale, a proven, easy to use process to achieve sustained,
profitable, and perpetual organic growth. The processes and information
presented in Commit To Growth have been gathered, tested, refined, and
implemented by the author in hundreds of organizations in over 35 countries.
• Max Lambright has been the featured cover story of national magazines including
Sales and Marketing Management, and has keynoted address at international
conferences, workshops, seminars, and educational sessions. He is the founder
and President of R2 Productions. R2 is committed to the sustained, profitable, and
perpetual organic growth for all organizations.

29. Fred Suppes
• Fred Suppes, my partner, has been consistently recognized as
an expert in sales, contracting, management and business
development. He has over 25 years of documented
achievements in the surgical and medical device industry and
continues to serve as an expert for many companies and
venture capital funds looking for expertise. He is gifted at
creating, negotiating and implementing highly successful
strategies and tactics that drive significant incremental
revenue for individuals, practices or organizations. He is
creative, passionate and skilled in educating others on how to
become an expert while improving their referral networks and
revenue streams.

30. Contact
• Max Lambright
– max@theexpertmaker.com
– max@maxlambright.com
– 216.956.1071
• Fred Suppes
– fred@thexpertmaker.com
– ftsuppes@aol.com
– 216.533.5194