Enviar pesquisa
Carregar
IBM Industry Analyst Teleconference Focuses on Smarter Commerce
•
1 gostou
•
490 visualizações
Título melhorado com IA
Mauricio Godoy
Seguir
Vista de apresentação de diapositivos
Denunciar
Compartilhar
Vista de apresentação de diapositivos
Denunciar
Compartilhar
1 de 22
Baixar agora
Baixar para ler offline
Recomendados
IBM Smarter Commerce 2011
IBM Smarter Commerce 2011
Friedel Jonker
Smartare kunder kräver smartare affärer
Smartare kunder kräver smartare affärer
IBM Sverige
Smarter commerce overview
Smarter commerce overview
Harikrishnan M
Smarter solutions for at Smarter Planet
Smarter solutions for at Smarter Planet
IBM Danmark
Smarter Planet: Retail
Smarter Planet: Retail
Strategy Advisory Group
The Connected Consumer
The Connected Consumer
G3 Communications
The chief marketing technologist
The chief marketing technologist
IBM India Smarter Marketing
Capturing intelligence while managing relationships
Capturing intelligence while managing relationships
Intergen
Recomendados
IBM Smarter Commerce 2011
IBM Smarter Commerce 2011
Friedel Jonker
Smartare kunder kräver smartare affärer
Smartare kunder kräver smartare affärer
IBM Sverige
Smarter commerce overview
Smarter commerce overview
Harikrishnan M
Smarter solutions for at Smarter Planet
Smarter solutions for at Smarter Planet
IBM Danmark
Smarter Planet: Retail
Smarter Planet: Retail
Strategy Advisory Group
The Connected Consumer
The Connected Consumer
G3 Communications
The chief marketing technologist
The chief marketing technologist
IBM India Smarter Marketing
Capturing intelligence while managing relationships
Capturing intelligence while managing relationships
Intergen
Consumer goods
Consumer goods
Spring Wireless
IBM Collaboration Forum - Lars-Olof Allerhed
IBM Collaboration Forum - Lars-Olof Allerhed
IBM Sverige
Driving Innovation Through The Private Brand Organization
Driving Innovation Through The Private Brand Organization
Sertus, LLC
Dealer presentation 14.1 mobi drives
Dealer presentation 14.1 mobi drives
MegaDealer NetWork Development
PCTY 2012, How Mobile changes the World v. Christian Cagnol
PCTY 2012, How Mobile changes the World v. Christian Cagnol
IBM Danmark
20110919 ibm ces
20110919 ibm ces
Flávio Mendes
Empowered customer
Empowered customer
Accenture
E Business Integration. Enabling the Real Time Enterprise
E Business Integration. Enabling the Real Time Enterprise
Johan Blomme
Siebel Annual Report
Siebel Annual Report
Vladimir Karagioz
Ibm smarter commerce external mc
Ibm smarter commerce external mc
Marcos Pueyrredon
IBM Collaboration Forum - Exceptional Web Experiences and Project Northstar
IBM Collaboration Forum - Exceptional Web Experiences and Project Northstar
IBM Sverige
IBM Partnering For A Smarter Planet Exploring The Role Of Ecosystems In Evo...
IBM Partnering For A Smarter Planet Exploring The Role Of Ecosystems In Evo...
IBM
Monetization Nirvana 2009
Monetization Nirvana 2009
Philipp Stauffer
ItSMF 23 November 2012 - GREENCLOUDS - Cloud Service Brokerage
ItSMF 23 November 2012 - GREENCLOUDS - Cloud Service Brokerage
Greenclouds
Soccnx III - The shift towards Social Selling in IBM
Soccnx III - The shift towards Social Selling in IBM
LetsConnect
ADCentricity Shopper Connect Presentation
ADCentricity Shopper Connect Presentation
DWoolridge
Ibm social commerce_whitepaper
Ibm social commerce_whitepaper
Enterprise Technology Management (ETM)
Increase Sales Effectiveness & Close More Deals With Oracles Complete CRM
Increase Sales Effectiveness & Close More Deals With Oracles Complete CRM
Jerome Leonard
Integrated marketing communications an i volutionary perspective
Integrated marketing communications an i volutionary perspective
Jim Boukouray, PhD
Robert LeBlanc - Cloud Forum Presentation
Robert LeBlanc - Cloud Forum Presentation
Mauricio Godoy
Sterling commerce at_impact_2011_final
Sterling commerce at_impact_2011_final
flewis4
The Underwriting Cycle
The Underwriting Cycle
saurav_max2002
Mais conteúdo relacionado
Mais procurados
Consumer goods
Consumer goods
Spring Wireless
IBM Collaboration Forum - Lars-Olof Allerhed
IBM Collaboration Forum - Lars-Olof Allerhed
IBM Sverige
Driving Innovation Through The Private Brand Organization
Driving Innovation Through The Private Brand Organization
Sertus, LLC
Dealer presentation 14.1 mobi drives
Dealer presentation 14.1 mobi drives
MegaDealer NetWork Development
PCTY 2012, How Mobile changes the World v. Christian Cagnol
PCTY 2012, How Mobile changes the World v. Christian Cagnol
IBM Danmark
20110919 ibm ces
20110919 ibm ces
Flávio Mendes
Empowered customer
Empowered customer
Accenture
E Business Integration. Enabling the Real Time Enterprise
E Business Integration. Enabling the Real Time Enterprise
Johan Blomme
Siebel Annual Report
Siebel Annual Report
Vladimir Karagioz
Ibm smarter commerce external mc
Ibm smarter commerce external mc
Marcos Pueyrredon
IBM Collaboration Forum - Exceptional Web Experiences and Project Northstar
IBM Collaboration Forum - Exceptional Web Experiences and Project Northstar
IBM Sverige
IBM Partnering For A Smarter Planet Exploring The Role Of Ecosystems In Evo...
IBM Partnering For A Smarter Planet Exploring The Role Of Ecosystems In Evo...
IBM
Monetization Nirvana 2009
Monetization Nirvana 2009
Philipp Stauffer
ItSMF 23 November 2012 - GREENCLOUDS - Cloud Service Brokerage
ItSMF 23 November 2012 - GREENCLOUDS - Cloud Service Brokerage
Greenclouds
Soccnx III - The shift towards Social Selling in IBM
Soccnx III - The shift towards Social Selling in IBM
LetsConnect
ADCentricity Shopper Connect Presentation
ADCentricity Shopper Connect Presentation
DWoolridge
Ibm social commerce_whitepaper
Ibm social commerce_whitepaper
Enterprise Technology Management (ETM)
Increase Sales Effectiveness & Close More Deals With Oracles Complete CRM
Increase Sales Effectiveness & Close More Deals With Oracles Complete CRM
Jerome Leonard
Integrated marketing communications an i volutionary perspective
Integrated marketing communications an i volutionary perspective
Jim Boukouray, PhD
Mais procurados
(19)
Consumer goods
Consumer goods
IBM Collaboration Forum - Lars-Olof Allerhed
IBM Collaboration Forum - Lars-Olof Allerhed
Driving Innovation Through The Private Brand Organization
Driving Innovation Through The Private Brand Organization
Dealer presentation 14.1 mobi drives
Dealer presentation 14.1 mobi drives
PCTY 2012, How Mobile changes the World v. Christian Cagnol
PCTY 2012, How Mobile changes the World v. Christian Cagnol
20110919 ibm ces
20110919 ibm ces
Empowered customer
Empowered customer
E Business Integration. Enabling the Real Time Enterprise
E Business Integration. Enabling the Real Time Enterprise
Siebel Annual Report
Siebel Annual Report
Ibm smarter commerce external mc
Ibm smarter commerce external mc
IBM Collaboration Forum - Exceptional Web Experiences and Project Northstar
IBM Collaboration Forum - Exceptional Web Experiences and Project Northstar
IBM Partnering For A Smarter Planet Exploring The Role Of Ecosystems In Evo...
IBM Partnering For A Smarter Planet Exploring The Role Of Ecosystems In Evo...
Monetization Nirvana 2009
Monetization Nirvana 2009
ItSMF 23 November 2012 - GREENCLOUDS - Cloud Service Brokerage
ItSMF 23 November 2012 - GREENCLOUDS - Cloud Service Brokerage
Soccnx III - The shift towards Social Selling in IBM
Soccnx III - The shift towards Social Selling in IBM
ADCentricity Shopper Connect Presentation
ADCentricity Shopper Connect Presentation
Ibm social commerce_whitepaper
Ibm social commerce_whitepaper
Increase Sales Effectiveness & Close More Deals With Oracles Complete CRM
Increase Sales Effectiveness & Close More Deals With Oracles Complete CRM
Integrated marketing communications an i volutionary perspective
Integrated marketing communications an i volutionary perspective
Destaque
Robert LeBlanc - Cloud Forum Presentation
Robert LeBlanc - Cloud Forum Presentation
Mauricio Godoy
Sterling commerce at_impact_2011_final
Sterling commerce at_impact_2011_final
flewis4
The Underwriting Cycle
The Underwriting Cycle
saurav_max2002
IBM Commerce Marketing Solutions for Insurance
IBM Commerce Marketing Solutions for Insurance
Lynn Kesterson-Townes
Underwriting in Insurance
Underwriting in Insurance
Erick Baltazary Lyimo
Car insurance industry process flow
Car insurance industry process flow
ravi1505
Commercial Insurance Underwriting Business Process As Is Current State Diagra...
Commercial Insurance Underwriting Business Process As Is Current State Diagra...
Theresa Leopold
Insurance underwriting
Insurance underwriting
Mohit Singla
Underwriting
Underwriting
ashvi1011
Insurance new business process diagram
Insurance new business process diagram
abhinayverma
Modeling the Insurance Enterprise
Modeling the Insurance Enterprise
Iver Band
Transform your Insurance Processes with BPM and Decision Management
Transform your Insurance Processes with BPM and Decision Management
IBM WebSphereIndia
Destaque
(12)
Robert LeBlanc - Cloud Forum Presentation
Robert LeBlanc - Cloud Forum Presentation
Sterling commerce at_impact_2011_final
Sterling commerce at_impact_2011_final
The Underwriting Cycle
The Underwriting Cycle
IBM Commerce Marketing Solutions for Insurance
IBM Commerce Marketing Solutions for Insurance
Underwriting in Insurance
Underwriting in Insurance
Car insurance industry process flow
Car insurance industry process flow
Commercial Insurance Underwriting Business Process As Is Current State Diagra...
Commercial Insurance Underwriting Business Process As Is Current State Diagra...
Insurance underwriting
Insurance underwriting
Underwriting
Underwriting
Insurance new business process diagram
Insurance new business process diagram
Modeling the Insurance Enterprise
Modeling the Insurance Enterprise
Transform your Insurance Processes with BPM and Decision Management
Transform your Insurance Processes with BPM and Decision Management
Semelhante a IBM Industry Analyst Teleconference Focuses on Smarter Commerce
01 Pam Ibm Sw Day Joburg May 2011 Social Business Pc
01 Pam Ibm Sw Day Joburg May 2011 Social Business Pc
pchandor
New World of Customer Expectations
New World of Customer Expectations
Bluewolf
Loma Emerging Technology Conference
Loma Emerging Technology Conference
lkelleher001
Naveen joshua
Naveen joshua
yasminosama
Cloud Computing in Media & Entertainment
Cloud Computing in Media & Entertainment
IBM India Smarter Computing
Salesforce Essentials Calgary Keynote
Salesforce Essentials Calgary Keynote
nwyne
HCLT Brochure: Business Intelligence in Telecom
HCLT Brochure: Business Intelligence in Telecom
HCL Technologies
Pulse 2013 - Mobile strategy and user centered design, an IBM interactive primer
Pulse 2013 - Mobile strategy and user centered design, an IBM interactive primer
Chris Pepin
Portait Overview
Portait Overview
Kieran Kilmartin
Retention Strategies for Fixed Operators
Retention Strategies for Fixed Operators
Edward Emmanuel
Smarter Customer Analytics - Customer DNA
Smarter Customer Analytics - Customer DNA
Jerry J. Stam
CBS February 2013 Cloud Computing in the context of outsourcing
CBS February 2013 Cloud Computing in the context of outsourcing
Henrik Hasselbalch
Retail Today Interview
Retail Today Interview
Shijo Thomas
Sean Poulley Social Business in the Cloud
Sean Poulley Social Business in the Cloud
Mauricio Godoy
IBM mobile strategy at Innovate 2012
IBM mobile strategy at Innovate 2012
Dirk Nicol
Benefits of tighter Automotive Dealer-Manufacturer Data Collaboration
Benefits of tighter Automotive Dealer-Manufacturer Data Collaboration
Infosys
Marcelo cabane ibm - ecommerce day
Marcelo cabane ibm - ecommerce day
Marcos Pueyrredon
The state of marketing 2012 ibm's global survey of marketers final
The state of marketing 2012 ibm's global survey of marketers final
Chris Wright
Lcty (Get Social) 2011 Keynote Pc March 2011
Lcty (Get Social) 2011 Keynote Pc March 2011
pchandor
The IBM Software Story (2)
The IBM Software Story (2)
Strategy Advisory Group
Semelhante a IBM Industry Analyst Teleconference Focuses on Smarter Commerce
(20)
01 Pam Ibm Sw Day Joburg May 2011 Social Business Pc
01 Pam Ibm Sw Day Joburg May 2011 Social Business Pc
New World of Customer Expectations
New World of Customer Expectations
Loma Emerging Technology Conference
Loma Emerging Technology Conference
Naveen joshua
Naveen joshua
Cloud Computing in Media & Entertainment
Cloud Computing in Media & Entertainment
Salesforce Essentials Calgary Keynote
Salesforce Essentials Calgary Keynote
HCLT Brochure: Business Intelligence in Telecom
HCLT Brochure: Business Intelligence in Telecom
Pulse 2013 - Mobile strategy and user centered design, an IBM interactive primer
Pulse 2013 - Mobile strategy and user centered design, an IBM interactive primer
Portait Overview
Portait Overview
Retention Strategies for Fixed Operators
Retention Strategies for Fixed Operators
Smarter Customer Analytics - Customer DNA
Smarter Customer Analytics - Customer DNA
CBS February 2013 Cloud Computing in the context of outsourcing
CBS February 2013 Cloud Computing in the context of outsourcing
Retail Today Interview
Retail Today Interview
Sean Poulley Social Business in the Cloud
Sean Poulley Social Business in the Cloud
IBM mobile strategy at Innovate 2012
IBM mobile strategy at Innovate 2012
Benefits of tighter Automotive Dealer-Manufacturer Data Collaboration
Benefits of tighter Automotive Dealer-Manufacturer Data Collaboration
Marcelo cabane ibm - ecommerce day
Marcelo cabane ibm - ecommerce day
The state of marketing 2012 ibm's global survey of marketers final
The state of marketing 2012 ibm's global survey of marketers final
Lcty (Get Social) 2011 Keynote Pc March 2011
Lcty (Get Social) 2011 Keynote Pc March 2011
The IBM Software Story (2)
The IBM Software Story (2)
Mais de Mauricio Godoy
Pund-IT: Getting Things Right—Software and IBM’s Acquisition Strategy
Pund-IT: Getting Things Right—Software and IBM’s Acquisition Strategy
Mauricio Godoy
BusinessWeek: The Presentation Secrets of Steve Jobs
BusinessWeek: The Presentation Secrets of Steve Jobs
Mauricio Godoy
Martin Wildberger Presentation
Martin Wildberger Presentation
Mauricio Godoy
Big Data Whitepaper - Streams and Big Insights Integration Patterns
Big Data Whitepaper - Streams and Big Insights Integration Patterns
Mauricio Godoy
Yahoo & Hadoop
Yahoo & Hadoop
Mauricio Godoy
Robert LeBlanc - Why Big Data? Why Now?
Robert LeBlanc - Why Big Data? Why Now?
Mauricio Godoy
The client defined cloud final clementi
The client defined cloud final clementi
Mauricio Godoy
Steve Mills - Dispelling the Vapor Around Cloud Computing
Steve Mills - Dispelling the Vapor Around Cloud Computing
Mauricio Godoy
Mdr cloud 040611_v4_final
Mdr cloud 040611_v4_final
Mauricio Godoy
Ibm cloud forum managing heterogenousclouds_final
Ibm cloud forum managing heterogenousclouds_final
Mauricio Godoy
Cloud forum 2011 s poulley keynote v10
Cloud forum 2011 s poulley keynote v10
Mauricio Godoy
Cloud forum 2011 s poulley keynote v10
Cloud forum 2011 s poulley keynote v10
Mauricio Godoy
Cloud forum-lessons-learned-20110405c-final
Cloud forum-lessons-learned-20110405c-final
Mauricio Godoy
Ibm cloud forum april - blue insight final
Ibm cloud forum april - blue insight final
Mauricio Godoy
Security cloud forum_2011
Security cloud forum_2011
Mauricio Godoy
Cloud forum platform - from sap to new applications final a
Cloud forum platform - from sap to new applications final a
Mauricio Godoy
Press releases
Press releases
Mauricio Godoy
Cloud Update
Cloud Update
Mauricio Godoy
Marie and Beth AR Presentation - IMPACT
Marie and Beth AR Presentation - IMPACT
Mauricio Godoy
Marie and Beth AR Presentation
Marie and Beth AR Presentation
Mauricio Godoy
Mais de Mauricio Godoy
(20)
Pund-IT: Getting Things Right—Software and IBM’s Acquisition Strategy
Pund-IT: Getting Things Right—Software and IBM’s Acquisition Strategy
BusinessWeek: The Presentation Secrets of Steve Jobs
BusinessWeek: The Presentation Secrets of Steve Jobs
Martin Wildberger Presentation
Martin Wildberger Presentation
Big Data Whitepaper - Streams and Big Insights Integration Patterns
Big Data Whitepaper - Streams and Big Insights Integration Patterns
Yahoo & Hadoop
Yahoo & Hadoop
Robert LeBlanc - Why Big Data? Why Now?
Robert LeBlanc - Why Big Data? Why Now?
The client defined cloud final clementi
The client defined cloud final clementi
Steve Mills - Dispelling the Vapor Around Cloud Computing
Steve Mills - Dispelling the Vapor Around Cloud Computing
Mdr cloud 040611_v4_final
Mdr cloud 040611_v4_final
Ibm cloud forum managing heterogenousclouds_final
Ibm cloud forum managing heterogenousclouds_final
Cloud forum 2011 s poulley keynote v10
Cloud forum 2011 s poulley keynote v10
Cloud forum 2011 s poulley keynote v10
Cloud forum 2011 s poulley keynote v10
Cloud forum-lessons-learned-20110405c-final
Cloud forum-lessons-learned-20110405c-final
Ibm cloud forum april - blue insight final
Ibm cloud forum april - blue insight final
Security cloud forum_2011
Security cloud forum_2011
Cloud forum platform - from sap to new applications final a
Cloud forum platform - from sap to new applications final a
Press releases
Press releases
Cloud Update
Cloud Update
Marie and Beth AR Presentation - IMPACT
Marie and Beth AR Presentation - IMPACT
Marie and Beth AR Presentation
Marie and Beth AR Presentation
IBM Industry Analyst Teleconference Focuses on Smarter Commerce
1.
Industry Analyst Teleconference March
10, 2011 --Material in this presentation is under embargo until March 14, 2011-- Smarter Commerce Redefining the value chain in the age of the customer © 2011 IBM Corporation
2.
2
Hosts for Today Craig Hayman, General Manager, Industry Solutions IBM Software Solutions Group Dan Hirschbuehler, Global Leader, Application Innovation Services IBM Global Business Services © 2011 IBM Corporation
3.
3
Today’s News: IBM Smarter Commerce Recent Acquisitions Position IBM as the Only Solutions Provider Integrating All Elements of the Commerce Lifecycle Spanning Buying, Marketing, Selling and Service IBM Expands Global Business Services With New Smarter Commerce Services, Software Adding a new services practice with more than a Smarter Commerce thousand dedicated experts $2.5 billion in commerce-related acquisitions & new Consulting & Services software investments since 2010 Software Integrated & globalized product offerings – New Cloud analytics including an IBM Coremetrics Systems & Technology offering to measure and optimize social presence in such social media properties such as Facebook and Research Twitter. – IBM will also deliver software solutions that allow Smarter Commerce is a unique approach that companies to deliver relevant and consistent messages increases the value companies generate for across all sales and marketing channels - from the web their customers, partners and shareholders in a to email to stores to call centers. rapidly changing digital world. It is designed to A Smarter Commerce University dedicated to on- help companies better integrate and more ramping business partners and new hires effectively manage their value chain, including buy, market, sell, and service processes to put Communicating overall smarter commerce trend the customer at the center of decisions and story and IT solution need in the market actions leading to greater customer loyalty, © 2011 IBM Corporation revenue / margin growth and agility.
4.
4 We have
entered the age of the empowered customer Customers now have Social networking Customer This is changing the unlimited access to and mobile expectations of entire way products information and can commerce have service, price and are sourced, instantly share it with dramatically changed delivery is soaring. manufactured and the world the dynamic between distributed—and buyer and seller. making business more complex than ever. 95 million 75% $93 billion Number of tweets sent via Percentage of people Amount in sales missed Twitter each day who believe companies due to out of stock don’t tell the truth in inventory advertisements © 2011 IBM Corporation
5.
5 These disruptive
forces ripple from the customer through the enterprise and across entire industries Individuals “"The consumer is using new channels to The connected consumer perceive value, and associated pricing The networked workforce implications.“ The empowered citizen Consumer Products CEO, United States Enterprises "Profits will shift away from analog Evolved business models distribution to digital distribution; we Optimized digital operations will see increased margins in digital Connected enterprise distribution and increased international distribution.“ Media and Entertainment CEO, United States Industries Value migration “Disintermediation of clients by smaller Value chain redefinition niche players (such as mobile players) is Fragmentation cause for concern.“ Financial Markets CEO, Canada Source: IBV Analysis © 2011 IBM Corporation
6.
6 Power has
shifted to the customer compressing margins Successful companies are transforming their approach to commerce Understanding and anticipating customer An international behavior and needs based on customer transportation insights across all channels company reduced partner integration time. Adapting sourcing and procurement based 95% on customer demand and optimize supplier A leading provider of interactions across extended value chains teaching, learning and research solutions grew direct- Marketing, selling and fulfilling the right to-consumer commerce revenues. product and service at the right price, time 70% and place A US-based national communications Servicing customers flawlessly, predicting service provider boosted ROI by and driving customer loyalty reducing customer churn. 376% © 2011 IBM Corporation
7.
7 At
IBM, we call the path forward: Smarter Commerce Smarter Commerce is a strategic approach that It maximizes the insight It capitalizes on social and places the customer at the generated through customer mobile commerce. center of your business interactions. operations It synchronizes your entire value chain to deliver consistent and It drives growth by enhancing, predictable outcomes . extending, and redefining the value you provide. Customer It improves collaboration It increases margins by and visibility for your boosting efficiency at every customers & partners. stage of the commerce cycle © 2011 IBM Corporation
8.
8 Smarter Commerce focuses
on three dimensions centered around the customer Customer Insight Customer Value Strategy In today’s world of In turn, you must re- instant business, you think how your need deep insights, in customers define real-time that you can value, and the turn into immediate changes you must action make to your value chain so you can Customer & Partner deliver exactly what Engagement your customers want Customer - profitably You need an approach that allows you to more effectively Connect, Collaborate, Conduct … increasing the value companies generate Commerce and Create a for their customers and partners in a rapidly differentiated customer changing digital world experience. © 2011 IBM Corporation
9.
9 Smarter
Commerce can help transform every phase of the commerce cycle Buy Market Drive intelligent, Create adaptive and Strategy Insight personalized and optimized relevant offers extended supply with unified cross- chains based on Buy Market channel marketing customer demand Sourcing, controlling Targeted and and procurement of personalized goods and services marketing across all customer interactions Customer Service Sell Servicing Selling and fulfillment Sell Service customer needs of products and Enable Anticipate across all services across interaction all channels customers and behavior and channels partners to deliver flawless buy any offer customer service from any supplier across all across any channels channel Engagement © 2011 IBM Corporation
10.
10 IBM’s integrated
portfolio for Smarter Commerce VALUE CHAIN STRATEGY AND SERVICES Innovation and business value Market and customer mgmt Operating and Organization Models Innovating and aligning business models to Aligning sales, marketing and operations Designing operations, supply chain and the drive value to the customer to engage with customers organization model to deliver customer value CORE BUSINESS SOLUTIONS Core Business Processes Buy Market Sell Service • Trading Partner Mgmt • Predictive Analytics/Modeling • B2B / B2C Cross-channel • Delivery & Service • Supplier Management • Behavioral Segmentation commerce Scheduling • Supply Chain Visibility • Cross-channel Campaign Mgmt • Distributed Order Orchestration • Customer Self Service • Logistics Management • Search Optimization, Ad • Fulfillment and Supply Chain Enablement • Inventory Optimization Targeting Optimization • Reverse Logistics • Marketing Resource Mgmt • Mobile Commerce • Case Management • Retail Store Advanced Analytics Store analytics | Purchase analytics | Consumer loyalty | Predictive and prescriptive | Social Analytics | Master data management Workload Optimized Systems (Z-Enterprise, Power, X, Storage and Systems Software) focused on agility, integration and automation to drive relevant business outcomes © 2011 IBM Corporation
11.
11 Solution Scenario
Planning, coordinating & executing marketing campaigns to stimulate commerce demand Manage Marketing across Multiple Interaction Channels – Cross-channel marketing strategy is defined and planned using Unica – Coremetrics is used to track consumer actions, and make relevant recommendations – The e-commerce web site and order capture is provided by WebSphere Commerce – Customer experience with responsive interaction is guaranteed by workload optimized systems Optimize display and search results with Coremetrics AdTarget and Coremetrics Search Marketing messages and campaigns are defined and planned using Unica Campaign Web Mobile Retail Insights from Store social media, Systems third party Store websites, purchase Deliver custom landing pages with targeted history ,etc messages and promotions via WebSphere Generate demand with Unica eMessage Commerce Precision Marketing (email creation, delivery, tracking Capture responses and refine 11 © 2011 IBM Corporation
12.
12 Solution Scenario
Leveraging supply chain intelligence to shift inventory & execute regional promotions Offer regional product promotions and optimize inventory location – ILOG is used to optimize the logistics network – Network details are deployed into the Sterling Transportation Management System – Sterling Supply Chain Visibility monitors flow of inventory vs. annual norms – WebSphere Commerce leverages this intelligence to issue custom regional promotions Sterling OR Regional promotion to Warm winter in sell Denver inventory faster is Denver results delivered via WebSphere in excess snow Supply Chain Commerce Precision Visibility Marketing blower inventory… …meanwhile, a cold spell in Boston is causing back orders due to lack of Trigger an inventory movement of snow inventory blowers from Denver to Boston lLOG Logistics Network Optimization Capture results for future supply and inventory © 2011 IBM Corporation
13.
13 What is
unique about IBM’s Smarter Commerce? Comprehensive Integrated Optimizes the Integrated analytics complete commerce Integrated focused lifecycle Suppliers industry solutions Leading software, services and infrastructure Customers IBM Smarter Partners Commerce Outcome Driven Flexible and Open Measureable business Flexible deployment outcomes Influencers Modular offerings and Outcomes tailored to 13 flexible consumption business domains © 2011 IBM Corporation
14.
14 IBM
Smarter Commerce: Making it Real INVESTMENT Software: $2.5+ billion investment in best of breed buy-market-sell software since 2010 Services: Global Business Services expanding its consulting and solutions capabilities for commerce with a new practice RESEARCH IBM Research Innovation: 3000 researchers , including in the areas of customer insight, financial management, social business and supply chain INNOVATION Business Analytics & Optimization: 14 billion in analytics focused acquisitions. The BAO practice has 8,000+ dedicated business consultants with industry expertise Smarter Computing: Over 25,000 hardware and 25,000 software developers. IBM is investing in Workload Optimized Systems to help companies manage the needs driven by commerce applications EDUCATION Enabling our Ecosystem: An IBM Smarter Commerce University dedicated to on-ramping business partners, new hires and consultants © 2011 IBM Corporation
15.
15 What does
Smarter Commerce mean to these clients? Staples ING Bank Crocs For Staples, a $24B retailer, For ING Bank, serving over 85M For Crocs, a $700M Smarter Commerce means customers, Smarter Commerce manufacturer, Smarter transforming the customer means transforming their Commerce means transforming experience across all marketing so personalized their fulfillment operations and interaction channels by product offers can be delivered supply chain so internet delivering a personalized across multiple channels in real customer orders are filled with buying experience for over time resulting in €20M increase 100% accuracy through their 10,000 B2C and B2B customers in corporate earnings, 35% network of suppliers at the in 27 countries reduction in marketing costs, lowest cost and shorter cycle times © 2011 IBM Corporation
16.
16 © 2011 IBM
Corporation
17.
17 Integration across
best-of-breed products to deliver industry focused solutions VALUE CHAIN STRATEGY AND SERVICES CORE BUSINESS SOLUTIONS Core business processes Buy Market Sell Service Sourcing and procuring goods Selling and fulfillment of products Servicing customer needs across Developing, delivering, and and materials required to measuring relevant and consistent and services across multiple all interaction channels to drive deliver products and services to messages across multiple channels channels to drive sales repeat sales and enhance lifetime meet customer demand to drive demand value of a customer Sterling Commerce Sterling Commerce Sterling Commerce • Cross-Channel Order Capture, Cart • Warehouse Management • Distributed Order Management • Delivery & service Scheduling and Catalog • Transportation Management • Warehouse Management • Reverse Logistics • Customer-centric Shopping Experience • Supply Chain Visibility • B2C/B2B Storefronts • Transportation Management • Sterling Collaboration Coremetrics • Supply Chain Visibility Sterling IBM Case Manager Network/B2B Services • Digital Analytics Collaboration Network/B2B Services • Case Design, Run-time, Analytics Retail Store Solutions • Behavioral Segmentation • Collaboration • Retail POS Solutions • Search Optimization, Ad • Rules & Events • Self-Service Portal/Kiosk Targeting, and Real-time • POS Applications ILOG Supply Chain Website Recommendations • Network Optimization ILOG Supply Chain • Transportation Optimization • Product Optimization Unica • Inventory Optimization Sterling Commerce • Cross-channel • Cross Channel Order Campaign Mgmt Management • Real-time Decisioning, • Configuration Event Detection, and • Pricing Contact Optimization • Multi-vendor catalog • Operations Mgmt • Quoting Advanced analytics Store analytics | Purchase analytics | Consumer loyalty | Predictive and prescriptive | Social Analytics | Master data management Workload Optimized Systems (Z-Enterprise, Power, X, Storage and Systems Software) PureScale Application Smart Analytics Systems System focused on agility, integration and automation to drive relevant business outcomes BPM Suite © 2011 IBM Corporation
18.
18 Solution Scenario
A unified, cross-channel shopping experience Provide a consistent view of a consumer’s order across multiple interaction channels – Coremetrics is used to track consumer actions, and make relevant recommendations – The e-commerce web site and order capture is provided by WebSphere Commerce – Sterling Order Management maintains a consistent view of the consumer’s order – The POS from Retail Store Systems integrates with the entire system Phones the call center or Consumer is shown a engages online to change Visits the store to pickup web ad for a new TV. the order from delivery to the TV, views the order Ad content selected by pickup. Process powered by via the IBM RSS POS Coremetrics. Sterling Order Management Consumer completes the purchase using WebSphere Commerce Unica prompts the POS to recommend an offer on new speakers Decides to extend and local installation the order, from a services … sold! mobile device Capture responses and refine © 2011 IBM Corporation
19.
19 Staples enables
customers to shop seamlessly across all channels Challenge Support a personalized, customer-centric experience for B2C customers Support multiple B2B customers buying under multiple contracts, with buyers that have differing levels of purchase authority Solution Single IBM commerce platform handles both B2B and B2C 10,000+ buying organizations each see contract- specific pricing and policies Customer Profile Results Staples sells office supplies, technology, furniture and business Automated support for diverse policies, contracts, services to consumers and buyer roles on a single platform businesses in 27 countries around the Over $1Billion (70%) of total B2B sales world. driven through site © 2011 IBM Corporation
20.
20 ING Bank
coordinating marketing outreach to consumers Challenge Multiple bank brands, driving 60 million pieces of direct mail each year, were merged into one Campaign management process was disconnected, costly and involved too many stakeholders Marketing costs were increasing while response rates were declining Solution Unified cross-channel solution controls marketing via direct mail, email, web, call center and branches No marketing silos: a centralized customer intelligence team has the tools to plan and execute multichannel marketing Customer Profile campaigns Results ING offers banking, investments, life insurance and retirement services to over €20 million increase in corporate earnings attributed to 85 million private, corporate and increased marketing effectiveness institutional clients in more than 40 Annual direct mail costs reduced by 35% countries. Campaign cycle time reduced to maximum of 4 weeks © 2011 IBM Corporation
21.
21 Dal-tile delivers
perfect order orchestration Challenge A sales center could only see what they had available in could only see what they had available in their A sales center their individual store Existing system was costing them time and individual store moneysystem was costing them time and money due to its Existing due to its inflexibility inflexibility Manage all of the customer needs through a single salesthe customer needs through a single sales Manage all of center center Solution IBM® Sterling Order Management reduced IBM® Sterling Order Management reduced order fulfillment order fulfillment costs by efficiently costs by efficiently orchestrating order and service orchestrating order and service fulfillment fulfillment Flexibility for future growth required to meetto meet Flexibility for future growth required changing changing customer demands customer demands Customer Profile Results Dal-tile designs, manufacturers, and Stores can capture and modify orders through a single distributes ceramic, porcelain, glass, metal, system for all delivery methods — including home delivery, and natural stone tile products to the in-store pickup, and plant delivery construction and development, architecture, and do-it-yourself markets. Enables Dal-Tile to keep inventory at a minimum and reduce their inventory costs © 2011 IBM Corporation
22.
22 SXC health
solutions enables secure information exchange Challenge Due to the amount of information being sent to all aspects of the pharmaceutical supply chain, SXC must have a secure and reliable system for data exchange Solution IBM® Sterling Business Integration Suite Process provides visibility allowing SXC to check all attributes of their files and exchange data securely Customer Profile Results SXC is a key player in the pharmacy Comprehensive integration serving as their supply chain, providing eligibility, hub for inbound and outbound data enrollment, payment, claims and reporting data. Secure and reliable exchange of data © 2011 IBM Corporation
Baixar agora