It’s no secret that today’s real estate world is fast-paced: buyers and sellers no longer want to wait to get information – they want it now. Agents need to have the right tools at their fingertips in order to meet the demands of our now technology-dependent industry. This course outlines the tools agents can use today to take their office mobile, to be as effective and efficient in the field as they are at their desks. Attendees will leave the class with the knowledge and tools necessary to take their business to the next level, to truly take their business mobile – whether they are solo agents, team members, or team leaders. From over 35 mobile applications that are free (or almost free) and can save not only money but also time to creating a “roaming office,” a comfortable and productive place to conduct business with your clients, in your car or wherever you are! The main goal: making your life less complicated and less stressful and making every transaction easier on you and your clients.

1. REALTOR® on the Go:
Taking Your Business Mobile
Maura Neill
ABR, CRS, CDPE, REALTOR®

2. On Twitter?
Tweet live during this class!
@MauraNeill
@LARealtorsAssn
#lrconvention

3. SECTION 1:
Taking Your Business Mobile

4. Why Mobile?
• 91% of all U.S. citizens have their mobile
device within reach 24/7.
• 70% of all mobile searches result in
action within 1 hour.
• It takes 90 minutes for the average
person to respond to an email. It
takes 90 seconds for the average person
to respond to a text message.
Source: http://mymobilepeek.com/mobile-statistics/

5. Comparison: 2011 vs. 2012
Source: Nielsen

6. “In March 2012 smartphones were in
use by 50.4 percent of consumers in
the country.”
Source: TechCrunch.com - goo.gl/UojQB
Photo credit: “an evening playing 'smartphone' pub quiz with the exeter twitterati! ” by philcampbell on Flickr.com

7. U.S. Growth in
Tablet Ownership
Source: http://kpcb.com/insights/2012-internet-trends

8. “… more homes now viewed via Zillow
on a mobile device than on a desktop.
In July, 168 million homes were viewed
on Zillow via a mobile device…
…that’s 63 homes per second.”
Source: Zillow Blog, August 7, 2012

9. Going Mobile Requires
the Right Tools
• Do you have the
right tools?
• What’s in your
toolshed?
• What do you
need to add to
your tools?
Photo credit: “Tool Shed” by beinfang on Flickr.com

10. What Tools Do You Need?
• Laptop
• Smartphone
• Tablet
• 3G and/or Mifi
• Stylus
• Power cords (DC-adapter/car compatible)
• The right apps (stay tuned for Section 2)

11. In My Toolshed
Photo credits: “Macintosh Macbook – Apple MacBook Pro” by Mac Users Guide / “iPad with Dandelion by jaredearle /
“MiFi2352” by abulhussain / “CreativeTools.se – Packshot Creator” by creative_tools – all on Flickr.com

12. 3G or WiFi?
Can you get online
anywhere…?
…or do you have
to find a location
with WiFi?
Photo credit: “iPad with Dandelion by jaredearle on Flickr.com

13. MiFi
• Device is now FREE!
• About $50 a month
• Be online anywhere

14. Stay Juiced!
i.Sound Portable Power Max 8,000 or 16,000
mAh for iPod, iPad, iPad 2, iPhone, Droid,
Blackberry
~ $80 - $130
www.iSound.net

15. Stay Juiced!
Mophie Juice Pack for iPhone (3G/GS, 4/4S,
iPod Touch, iPad)
~ $60 - $100
Also battery packs, like iSound
www.mophie.com

16. Cool Tool: Apple TV
• Mirrors your iPad or
iPhone onto your
TV
• In-office listing
presentations apple.com/appletv
• How else could you
use it?

17. Assess Your Mobile Tools
p
• What tools do you already have?
• What other tools do you need to
meet your mobile goals?
• What will they cost?
• What is your budget?

18. How Much Mobile
is Right For You?
• How comfortable are you with:
– going mobile?
– going paperless?
– incorporating apps & technology into
your business?
• What is your typical clients’
technology skill set? How well will they
adapt?
• Does it fit your business plan/goals?

19. Assess Your Learning Curve
p
• With which tools are you already
familiar?
• How willing are you to make time to
learn the best way to use new apps/
mobile solutions?
• Can you commit to mastering one
per month?

20. Your Mobile Client

21. Your Clients are More Mobile
Than You Think
• They’re surfing
the web.
• They love Zillow.
• They’re finding properties before
you are.
• They don’t just want information
quickly – they want it now.
Photo credit: “Girl with iPhone” by andrewstclair on Flickr.com

22. Assess Your Clients
p
• What are their favorite apps?
• How are they using them?
• Are they comfortable with concepts
such as e-signing documents and
using Skype for consultations?

23. Set Your Clients’ Expectations
• What is your role in the transaction?
– It IS NOT to find them a house.
Information is everywhere – they can
find their own house.
– It IS to negotiate on their behalf and to
advise and counsel them.
• Make them your partner in the deal.
• Make it about sharing information.

24. Set Your Clients’ Expectations
p
• Develop a script for your initial
consultation that outlines your role
(and theirs) in their househunt.
• Enlist them as a partner in the
transaction – your job is not to find
them a house; your job is to
negotiate on their behalf.

25. Points to Consider
For your script:
• Remind your clients that information is
everywhere – accessible by them as
much as you
• Put value on your market knowledge
and negotiation skills

26. The Anatomy of a Mobile Office
a.k.a. Your Car

27. Tour of Brian Copeland’s
“Buy-Fi’ Vehicle

28. Prep Your Car
• Washed and detailed – inside & out
• Long day? Pack snacks and a cooler
• Kids along? Entertain them (iPad,
coloring books, toys)
• Client tools
– Old school: maps, school reports, listing
sheets
– New school: client iPad, useful apps

29. Video on the Go:
Mobile Marketing

30. Video Apps
iMovie SocialCam
Videolicious
Tout Animoto

31. Video Tools
Gorilla Tripod
joby.com/gorillapod
iStabilizer – to attach
your smartphone to a
tripod, monopod, etc. iStabilizer Monopod
www.iStabilizer.com www.iStabilizer.com

32. Video on the Go
• Video previews – FaceTime / MiFi
• Video during showings
• Video for listings – beyond the virtual
tour
• Closing video
• Photo slideshow – scared of video?

33. Neighborhood Video

34. Closing Video Sample
{video}

35. SECTION 2:
Mobile Apps

36. There are Literally
Hundreds of Apps
Photo credits: “iPhone Apps” by criana / “Meine iPhone Apps” by cmdrfletcher on Flickr.com

37. What Do You Need?
• What are you looking for in an app?
• What three business or personal needs
could be solved by the “perfect” app?
• What needs of your clients could be
better served with an app?
Photo credit: “speaking of effigies” by suttonhoo on Flickr.com

38. Don’t Start
in the App Store
• Make a list of every task you do
– For buyers
– For sellers
– For your past clients
– For your pipeline of potential clients
• Match apps to your tasks – not the
other way around

39. WRITE IT!
What are 3 business and/or personal
needs you have right now that you
wish you had an app to solve?
Photo credit: “list” by cathdew on Flickr.com

40. The Test of a Great App
o Does it make a daily or regular task
easier for you?
o Will you use it regularly?
o Do your clients use it?
o Does it make an element of your
clients’ life/transaction easier?
o Do you like using it?

41. A Good App
is Like a Fairy Godmother
Look for the wand marking
my favorite apps – the ones I use
every day that make my life, my
business, and my transactions easier!
Which ones will be your favorites?

42. 5 Basic Mobile Needs
Storage e-Signature
Document Prep
Social Real Estate

43. Apps by Category
• Productivity • Social Networking
• Organization • Content
• Real Estate • Locational
• Photography • Travel / Dining
• Video • Finance

44. Productivity

45. DocuSign

46. DocuSign Ink

47. SignMyPad

48. PDF Expert

49. Dragon Dictation

50. CloudOn

51. JotNot Scanner Pro

52. Google Voice

53. GoDocs

54. slydial

55. Join.me

56. Roambi Analytics Visualizer

57. GoDaddy.com

58. AwayFind

59. Chrome

60. LogMeIn

61. Skitch for iPad

62. Skype / Skype for iPad

63. Organization

64. Dropbox

65. Google Drive

66. Evernote

67. CardMunch

68. Real Estate

69. Realtor.com

70. Zillow

71. Trulia Real Estate

72. Trulia for iPad

73. Trulia Rentals

74. Trulia for Agents

75. HomeSnap

76. Open Home Pro

77. Google Earth

78. MagicPlan

79. Total for iPad

80. Walk Score

81. Foreclosure Search
by USHUD.com

82. Photography

83. Instagram

84. Camera+

85. Snapseed

86. Photosynth

87. PS (Photoshop) Express

88. PicFrame

89. Video

90. Splice

91. Videolicious

92. iMovie

93. Clesh Video Editor (Droid)

94. Tout

95. Animoto Video Slideshows

96. SocialCam

97. Social Networking

98. Facebook, Twitter,
LinkedIn & Foursquare

99. Facebook Pages Manager

100. Hootsuite for Twitter

101. Google+

102. Content

103. Flipboard

104. Zite

105. Fancy

106. Google Currents

107. Houzz Interior Design Ideas

108. Houzz Kids’ Rooms

109. Infographics

110. Locational

111. AroundMe

112. Glympse

113. iCarPark

114. Travel / Dining

115. OpenTable

116. Urbanspoon

117. GateGuru

118. Real Alert

119. Finance

120. Mortgage Calculator
Extra Month+Amortization

121. Mint.com

122. Your Website:
How Mobile-Friendly Is It?

124. Wordpress Users:
Responsive Design
Mobile devices will become the most popular way
to access the internet, which is why responsive
WordPress themes are in high-demand.
Responsive designs share common elements:
• Content is the same no matter the device’s
screen size (WordPress posts and pages)
• Style, coloring, branding, etc. are the same or
substantially similar across devices (logos, images,
color palettes)
• Layout adapts to the screen’s size, with optionally
specified minimum and/or maximum widths
Source: http://http://wpmu.org/wordpress-responsive-design

125. Responsive Design

126. Responsive Design
Making Your Site Mobile

127. Responsive Design
iPhone
iPad

128. Final Thoughts

129. Who Says?
• Who says what makes a great app?
• Who says when an app is worth using?
• Who says that an app is good for you?
Photo credit: “You” by TalBright on Flickr.com

130. Q&A

131. Find This Presentation Online
www.mauraneill.com/realtor-on-the-go-full
Photo credit: “Computer mouse, mousepad, hand” by Si1veryon Flickr.com

132. Thank You!
Let’s Connect :)
Maura Neill ~ online
about.me/mauraneill