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Mobile Apps for REALTORS®:
Putting Your Smartphone & Tablet
         To Work for You
         Maura Neill
   ABR, CRS, CDPE, REALTOR®
What Do You Need?




     • What are you looking for in an app?
     • What three business or personal needs
       could be solved by the “perfect” app?
     • What needs of your clients could be
       better served with an app?
Photo credit: “speaking of effigies” by suttonhoo on Flickr.com
WRITE IT!




                  What are 3 business and/or personal
                  needs you have right now that you
                    wish you had an app to solve?

Photo credit: “list” by cathdew on Flickr.com
Don’t Start
           in the App Store

• Make a list of every task you do
  – For buyers
  – For sellers
  – For your past clients
  – For your pipeline of potential clients
• Match apps to your tasks – not the
  other way around
The Test of a Great App

o Does it make a daily or regular task
easier for you?
o Will you use it regularly?
o Do your clients use it?
o Does it make an element of your
clients’ life/transaction easier?
o Do you like using it?
A Good App
    is Like a Fairy Godmother


Look for the wand marking
my favorite apps – the ones I use
every day that make my life, my
business, and my transactions easier!

  Which ones will be your favorites?
Defining Apps by Category


•   Productivity   •   Social Networking
•   Organization   •   Content
•   Real Estate    •   Locational
•   Photography    •   Travel / Dining
•   Video          •   Finance
Productivity
DocuSign
DocuSign Ink
SignMyPad
  $3.99
PDF Expert
  $9.99
CloudOn
Google Voice
Dragon Dictation
JotNot Scanner Pro
      $1.99
slydial
Join.me
Roambi Analytics Visualizer
GoDaddy.com
AwayFind
Chrome
LogMeIn
Skitch for iPad
Organization
Dropbox
Google Drive
Box.net
Evernote
CardMunch
Real Estate
Realtor.com
Zillow
Trulia Real Estate
Trulia for iPad
Trulia Rentals
HomeSnap
Open Home Pro
Google Earth
MagicPlan
Total for iPad
Walk Score
Foreclosure Search
  by USHUD.com
Photography
Instagram
Camera+
  99¢
Snapseed
  $4.99
Photosynth
PS (Photoshop) Express
PicFrame
  99¢
Video
Splice
FREE / $3.99
iMovie
$4.99
Clesh Video Editor (Droid)
          $4.99
Tout
99¢
Animoto Video Slideshows
Social Networking
Facebook, Twitter,
LinkedIn & Foursquare
Facebook Pages Manager
Hootsuite for Twitter
Google+
Content
Flipboard
Zite
Fancy
Google Currents
Houzz Interior Design Ideas
Houzz Kids’ Rooms
Locational
AroundMe
Glympse
iCarPark
Travel / Dining
OpenTable
Urbanspoon
GateGuru
Finance
Mortgage Calculator
Extra Month+Amortization
Mint.com
An App of Your Very Own
An App of Your Own:
           Is It Worth It?
Things to consider:
• Do you need it?
• Will it truly set you apart?
• How will you market it?
• Will your customers use it?
• Is it just smoke and mirrors?
• Is it worth the expense?
AgentNTouch
SwebApps
How About Just a Mobile-
Friendly Version of Your Site?
Wordpress Users:
                    Responsive Design
Mobile devices will become the most popular way to access
the internet, which is why responsive WordPress themes are
in high-demand.

Responsive designs share common elements:
• Content is the same no matter the device’s screen size
  (WordPress posts and pages)
• Style, coloring, branding, etc. are the same or substantially
  similar across devices (logos, images, color palettes)
• Layout adapts to the screen’s size, with optionally specified
  minimum and/or maximum widths


      Source: http://http://wpmu.org/wordpress-responsive-design
Responsive Design
Responsive Design
Making Your Site Mobile
Responsive Design
iPhone




                             iPad
Final Thoughts
Who Says?
        • Who says what makes a great app?
        • Who says when an app is worth using?
        • Who says that an app is good for you?




Photo credit: “You” by TalBright on Flickr.com
Q&A
Find This Presentation Online




            www.mauraneill.com/mobile-apps

Photo credit: “Computer mouse, mousepad, hand” by Si1veryon Flickr.com
Thank You!
       Let’s Connect :)
     Maura Neill ~ online

www.facebook.com/mauraneill
 www.twitter.com/mauraneill
www.linkedin.com/in/mauraneill
www.youtube.com/mauraneill

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Mobile Apps for REALTORS® - Maura Neill

Notas do Editor

  1. Simplistic take on creating a mobile app.Add your contact info and upload your photo. It's the 1st thing your clients see when they open the app. You customize AgentNTouch™ with things like:Map your office location;Connect to your web site and IDX listings;  Map your listings or open houses; Include links to neighborhood sites your clients might be interested in.Fairly generic real estate content added daily. No local appeal or content.
  2. Aimed primarily at small and medium-sized businesses without an in-house development staff, Sweb Apps is a new startup that lets you build a simple iPhone application using a series of web forms. The upside is you don’t need any specific technical knowledge to build up an app quickly (the company touts “in as little as 5 minutes!”), but the downside is the app interface and functionality are relatively basic. Still, for companies, individuals, or artists looking to put out an iPhone app quickly and for relatively little cost as compared to hiring a developer, Sweb Apps is worth checking out.