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Understanding & Running Profitable eCommerce Campaigns
1.
Title #HeroConf @Matt_Umbro Understanding & Running
Profitable eCommerce Campaigns Matthew Umbro Director of Paid Search at Exclusive Concepts Founder of PPCChat April 28, 2014
2.
Agenda #HeroConf @Matt_Umbro • Methodology of
eCommerce PPC • Product • Category • Experimental • Product Listing Ads • Text Ads & Ad Extensions • Remarketing
3.
Methodology #HeroConf @Matt_Umbro
4.
Methodology #HeroConf @Matt_Umbro
5.
Methodology #HeroConf @Matt_Umbro
6.
Methodology #HeroConf @Matt_Umbro
7.
Methodology #HeroConf @Matt_Umbro
8.
Methodology #HeroConf @Matt_Umbro
9.
Methodology #HeroConf @Matt_Umbro
10.
Methodology #HeroConf @Matt_Umbro
11.
Product Listing Ads #HeroConf @Matt_Umbro
12.
Product Listing Ads #HeroConf @Matt_Umbro
13.
Product Listing Ads #HeroConf @Matt_Umbro
14.
Product Listing Ads #HeroConf @Matt_Umbro
15.
Product Listing Ads #HeroConf @Matt_Umbro
16.
Product Listing Ads #HeroConf @Matt_Umbro
17.
Text Ads &
Ad Extensions #HeroConf @Matt_Umbro
18.
Text Ads &
Ad Extensions #HeroConf @Matt_Umbro My eyes are drawn to the PLAs, not the text ads
19.
Text Ads &
Ad Extensions #HeroConf @Matt_Umbro
20.
Text Ads &
Ad Extensions #HeroConf @Matt_Umbro
21.
Text Ads &
Ad Extensions #HeroConf @Matt_Umbro Sitelinks Seller Ratings Social Consumer Ratings
22.
Text Ads &
Ad Extensions #HeroConf @Matt_Umbro
23.
Text Ads &
Ad Extensions #HeroConf @Matt_Umbro
24.
Remarketing #HeroConf @Matt_Umbro
25.
Remarketing #HeroConf @Matt_Umbro
26.
Remarketing #HeroConf @Matt_Umbro
27.
Remarketing #HeroConf @Matt_Umbro
28.
Remarketing #HeroConf @Matt_Umbro *Image from www.perfectaudience.com
29.
Remarketing #HeroConf @Matt_Umbro
30.
Remarketing #HeroConf @Matt_Umbro
31.
Remarketing #HeroConf @Matt_Umbro Thank You!
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