1. 2013 Marketing Programs
SMC Marketing’s sole purpose is to create more
selling opportunities for it’s Sales Force.

2. SMC Programs
• Case Study.
• Press Releases to TED, and publications.
• Email Campaign
• Proactive Marketing Program

3. Case Study
Create a collection of one page documents that
illustrate SMC Solutions from our past clients. These
studies will be issued as a PDF and contain the
following:
1. Problem
2. Research
3. Proposal
4. Implementation
5. Review

4. Press Releases
Issue bi-monthly press release that illustrates our
Solution nature and Community Involvement. These
will be sent to:
• Local Papers (Community)
• TED and Speciliaty Mag. (Solutions)
• 417, Show Me, and Social Mag (Both)

5. E-mail Campaigns
Monthly Newsletter:
Each month SMC will issue a Newsletter
featuring a product from each division.
We will also be pushing Storefront,
SMC-Tech, and community involement.
Precision E-mails:
SMC will issue hyper focused emails
featuring specialized products that have
a history of purchases or fit the buying
profile.

6. Electrical
• Focus on Lighting and Tool Crib programs.
• Develop a training schedule 1 class a month
over 4 locations.
• Create a Twitter Hash tag and tweet to specific
programs.
• Launch Mystery Products via
web, giveaway, spiffs.

7. Data Comm
• Focus on ? and ? programs.
• Develop a training schedule 1 class a month
over 4 locations.
• Create a Twitter Hash tag and tweet to specific
programs.
• Create a demo site for new products and
services to be demoed on I pads

8. Industrial and Safety
• Focus on ? and ? programs.
• Develop a training schedule 1 class a month
over 4 locations.
• Create a Twitter Hash tag and tweet to specific
programs.
• Create a SMC on the move tour with stops all
over the state.

9. Automation
• Focus on ? and ? programs.
• Develop a training schedule 1 class a quarter over 4
locations.
• Create a Twitter Hash tag and tweet to specific
programs.
• Enable Account managers with new tech and access to
PDFs and tools to solve problems.
• Provide spiff or incentives to look for problems outside
of Automation and give leads to an account manager
to solve.