1. Marketing in 2013
SMC Marketing’s sole purpose is to create more
selling opportunities for it’s Sales Force.

2. Marketing Should Be
• A Department That Utilizes Company Resources To Achieve
Higher Sales and Brand Recognition.
• Marketing Should Be Measurable.
• Planned in Advanced to insure highest efficiency of time and
funds.
• Marketing should have a set of clearly defined functions.
• Production should be based on planned events and not
reactive.

3. Marketing Now
• Production Based (I need ……., Order me………, create an ………..)
• Catch all (HMM…… I don’t know call marketing)
• Lacks Master Plan
• Lack Metrics and ROI

4. Top 8 Marketing Tools Utilized 2012
• Sales/Account • Email
Specialist • Website
• Paper Fliers • Facebook/Twitter
• Postcards • Promotional Items
• Yellow pages and
(Hats, Calendars, Mugs, Shirts, USB drives, Ect.)
local advertising

5. Long Term Goals
• Transform SMC from a Distributor to a Solution
Provider.
• Become a technology leader with a minimum of 2
years ahead of the curve.
• Eliminate printed Marketing materials by 2015
• Increase Market share by 30% by 2015
• Create a symbiotic relationship between Sales
and Marketing.

6. Marketing Goals for 2013
• Create a system of Metrics
• Start a cultural movement to a Solution based Business
• Improve Brand awareness and sales.
(Through Conventional and Social media strategy)
• Implement more technology to reach a focused
market.
• Build a solid relationship with manufactures and
vendors
• Capture 80% of available Co-Op funds

7. Tracking Our Progress
• Track ROI based on initial rollout to completed
program.
• Setting a goal (Sales, Profit, Attendance, Traffic)
• Charting results for each project
• Creating 2014 Marketing plans based on 2013
results.

8. How Will It Benefit SMC?
• SMC will be able to track the efficiency of it’s
marketing efforts.
• SMC will be able to plan a budget for 2013
and on.
• SMC will boost its sales and profits.

9. Top 8 Marketing Tools in 2013
• Sales/Account • Training Events
Specialist • Promotional Items
• Email • Video Messaging
• Website(s)(Main and Micro sights)
• Crowd Sourcing
• Twitter/You Tube/FB
• PDF Publications

10. Tools Needed
• Access to Sales figures to plan strategic
marketing programs and track ROI.
• Budget (Annual, Quarterly, or Per Program).
• Access to Sales Team Meetings.
• Knowledge of all marketing endeavors.
• Co-op Fund Coordinator. (CFC)

11. CFC Positions Duties
1. Submission and collection of Co-op dollars.
2. Track and allocate Co-op dollars to programs.
3. Assist in Social Marketing Programs.
4. Proof marketing pieces.

12. Cost of CFC
• Salary 30k – 35k
• Laptop with Microsoft Office
• $40 month phone allowance

13. ROI on a CFC
• Position will need to discover and obtain $45k
of vendor funds to be self efficent.
• Projected vendor funds available _____
• They will also increase production of
marketing pieces.
• Be key player in implementing a social stagey.

14. RECAP
• SMC Marketing’s sole purpose is to create
more selling opportunities for it’s Sales Force.
• SMC to adopt a Solution mentality.
• Create a 2 year technological lead over
competition.
• Implement a system of Metrics.
• Create a CFC position.