My presentation from the "New School of SEO" event held at the E-Web Marketing offices 30-05-2012.
Covers content best practices, authorship demonstrations as well as how to setup the authorship markup with a Google+ account.
14. Authorship
• NOTE* Google+ Required!
• Connecting authors to their content
• Connect readers to authors
• Potential solution to the ol’ “duplicate
content” issue
15.
16. Benefits
• Stand out from the crowd
• Increase CTR (click-through-rate) and therefore
traffic
• What increases CTRs?
– Credibility
– Relevancy
– Trust
– Placement
– Authorship
28. Summary
• Create and share great content
• Own content with authorship markup
• Gain the trust of readers
• Become an authority in your industry
• Win!