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Pubcon 2012 Using Pinterest for Competitive Intel

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Matt Siltala
Matt Siltala

Pubcon 2012 Using Pinterest for Competitive Intel - showcasing all the tools you can use for competitive intelligence when it comes to Pinterest.

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For Competitive Intel Matt Siltala, President matt@avalaunchmedia.com @Matt_Siltala
@Matt_Siltala
is POWERFUL @Matt_Siltala
- Why? @Matt_Siltala
@Matt_Siltala
•StumbleUpon traffic results average “time on site” of just about 10 seconds. •Pinterest traffic results in an average time on page of just about 10 minutes, with an average page visit of about 5 pages! •Thanks to BuildDirect for the stats @Matt_Siltala
Hubs: • Content • Products • Influencers • Trends @Matt_Siltala
Tools • Use Tools to spy on all the hubs. @Matt_Siltala
My Favorite - Lets Start With The Best @Matt_Siltala
Real Time “Alerts” @Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Real Time Spying • What’s Hot Right Now! • What’s getting the most comments? • Who is pinning? (Find Influencers) • Prices/Specials/Offers/Contests? • Ideas? • Content Ideas @Matt_Siltala
Finding Influencers Tools for finding out how powerful a Pinterest user is: • PinReach • PinPuff @Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Analytics Fully integrated analytics platform for Pinterest • Pinerlyhttp://pinerly.com/pinal ytics @Matt_Siltala
@Matt_Siltala
Competitive Intel & Research Do Better. Do More. • Repinly • Find Influencers • See Trends @Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Other Free Facts and Tricks http://pinterest.com/source/YOURWEBSITE.com If you haven’t already heard...this is the place to find out if anyone is pinning anything from your site...or your competitor’s site. :) @Matt_Siltala
@Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Use This Tool: • What Images Get Most Comments • Who Is Your True Audience • Board Names • Who to contact @Matt_Siltala
Case Study: Content idea gained that helped make the sale @Matt_Siltala
@Matt_Siltala
@Matt_Siltala
Results: (so far from this campaign) $10,400 in sales • Toppers • Mattress Covers • 15.6 min avg. visitor • 4 page views average/ visit @Matt_Siltala
Thank You! Matt Siltala, President matt@avalaunchmedia.com @Matt_Siltala

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Pubcon 2012 Using Pinterest for Competitive Intel