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PPC SPLITPPC SPLIT
TEST LABTEST LAB
THETHE
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The Yeti Has Some Serious Skills
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Depending on the size of the adgroup,
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other.
Try to use a period at the end of
description line 1. This will give you an
extended headline in positions 1-3.
Use either of the ad rotation settings
“rotate evenly” or “rotate indfinitely” to
best split test your ads.
Using parameters in BingAds will give
you greater control over your ads.
The biggest factor in quality score is
CTR, so test away!
Use statistical significance when
determining if an ad has enough data
to be the winner.
If you use keywords in your ad they
will be bolded.
Adwords Editor makes creating building
and managing ads in bulk easy.
TESTING NOTES
Scary Good Internet Marketing

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Generating Local Leads with Video
 

PPC Split Test

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