This presentation given at Eastern Arizona College to a group of small business owners was to help them get into the basics of leveraging the power of SEO (search engine optimization) with their local main street business.

1. Leveraging the Power of SEO
with Your Local Business
Matt Siltala, President
mat@dreamsystemsmedia.com

3. Search Engine Results Position
(SERPs)

6. Lets take a look at Mobile SERPs

8. Different Forms of Optimization
– Paid
– Maps
– Organic

9. How To Get From Point A to Point B

10. Optimizing For Maps Listings

13. NAP on Citations and Website
(Name, Address, Phone Number)

19. Title Tags and
Meta Description

21. We looked at 50 companies in different markets
& categories who ranked position A in maps.
76% listed city/location in title tag
82% listed keyword/category in title tag
78% listed business name in title tag
10% listed business phone number in title tag

22. This is what I recommend:
Or…

25. Many Factors
– On Page
– Off Page
– Meta Data
– Links
– Citations
– Reviews
– Location
– NAP + MAP

26. Why All This Matters?

27. Who is looking?
– College Students (Every Semester)
– Mine Workers
– New People brought in by increased jobs in area
– Out of Town-ers
– The more people move in, the more need for new
jobs (again, more new people)
– As economy Grows more people move in

28. What Are They Seeing?

29. VS

30. VS

31. VS

32. Much Cleaner And Better User
Experience

33. Organic Optimization

36. Behind the Scenes

37. Moving on because most of you are
just shaking your head right now
over simple source code meta data
stuff …. Just be glad I don’t go
over stuff like this:

38. Slide via NiftyMarketing
KML FILE
Geo Sitemap
Tip: Use GeoSitemapGenerator.com to
create these. EASY!

39. Are both
Slide via NiftyMarketing
uploaded to
your site.
Geo Sitemap KML File
Creates This…
Is Submitted to..
Which lets
Google know
where this is..

40. Slide via NiftyMarketing
KML data could be a factor in getting
“Landmark Status” in Google Maps…

41. Take a Deep Breath – We are not
going there … Tonight anyway
(Maybe in September)

42. What Makes a Great Landing Page?

43. Location Page

44. Have a Call To Action

45. Map/Navigation to Business

46. Slide via NiftyMarketing
How To Generate a Map From Google
To create a custom map visit google.com/maps and
follow the above instructions.

47. Feature a Testimonial

48. Content talking about Services You Offer

49. Link To Your Review Pages

50. Include Trust Symbols

51. Show Me You Are Real

52. Put It All Together……

54. Overload?

55. Takeaways
– Maps Optimization
– Build Citations
– On Site Optimization
– Landing Page
– Think Mobile
– Think Bigger

56. THANK YOU!
Matt Siltala, President
dreamsystemsmedia.com
mat@dreamsystemsmedia.com
@Matt_Siltala on Twitter
Download: http://www.SlideShare.net/MattSiltala