4. • Entered scene in 2010 allowing bookmarking
of all the beautiful things on the web
• Core difference: It says look at this, instead
of look at me!
@atraine
5. • Traffic grew by 429% from 9/11 through 12/11 to roughly 7.2 M in Dec. 2011
@atraine
6. • Broke the 10 Million mark in January 2012 becoming the fastest
independent site to hit 10 M uniques/month in the U.S.
@atraine
Source:TechCrunch
26. •Goal - To come up with a strategy to establish
PinnableBusiness.com as a Pinterest authority.
•Idea - To build a killer infographic that would display all of the
best practices for making a website image perfect for pins.
•Results - Wait a slide ;)...
@atraine
27. •We created a beautiful infographic. You can see
the full graphic here:
http://mashable.com/2012/03/26/optimize-
images-pinterest
•We decided that our client would get a lot more
out of having the graphic featured on a major
publishing site rather than their own.
•Mashable seemed to be a perfect fit, so we pitched
@atraine the idea and the graphic exploded.
Pinterest has had amazing growth in recent months. Compared to Tumblr.com, a similar service provider, that launched in Feb. 2007.
Now if the growth from Sept 11 through Dec. 11 isn’t exciting enough, look at their growth during January 2012.
Traffic growth has slowed in 2012, but users are on the rise. Users have grown by 75% in 2012.
This user-base is NOT the typical user-base as early adopters of a new social media platform. Much of the female user-base is coming from middle America, not the west coast and not a young male audience like you often find are the early adopters in the highly tech savvy space of social media.
This user-base is also a much older audience. Often times you find the early adopters of a new social media platform are much younger with the bulk of the user-base falling between the ages of 20-30 yrs. old.
And in Sept. Shareaholic released a report showing that Pinterest ousted Yahoo in organic traffic taking over the #4 spot.
Large companies are joining. Using Pinterest to show their products, industry, related images, etc.