The document lists 10 things one should check to spy on online competitors, including page authority, domain authority, total links, social media activity, LinkedIn connections, blogging activity, affiliate programs, shopping carts, and using tools like SpyFu and ReverseInternet. It recommends using the Outwit Firefox add-on to extract web page data and export to Excel for analysis, and provides sources and credits for the images.
18. What’s Outwit? OutWit Hub is a cool FireFox addon that allows you to extract any web page information and export it to our favorite Excel for easier management and organization. (http://www.searchenginejournal.com/how-to-extract-any-web-page-information-and-export-it-to-excel/)
31. Matt Siltala, President dreamsystemsmedia.com mat @ dreamsystemsmedia .com THANK YOU! Download: http://www.SlideShare.net/MattSiltala
Notas do Editor
It surprises me how few people seem to value the distribution of Class C IP links and the anchor text in backlink profiles. When we perform backlink crawls, our results are always sorted by the number of Unique Class C IPs linking, rather than by individual links, domains or hosts.
Create private Twitter Lists - Monitor Fan Page promotions - Set up Google Alerts for Viral Notifications RESEARCH RESEARCH RESEARCH with these tools, get ideas, monitor competition and DO BETTER
Use LinkedIn to find out who their team is - Add them to your private list on Twitter
What, if any, viral campaigns are they running? Where is the competition getting most of their traction?
TO READ: How To Use The Screaming Frog SEO Spider Tool To Audit Back-links - http://www.screamingfrog.co.uk/seo-spider/ - http://home.snafu.de/tilman/xenulink.html
What are they doing to up-sell or re-market to potential clients or new clients? How does your competitors checkout process work? Top selling retailer - last year 34 billion in rev.