This session provided information on effective ways to communicate with your group's supporters, volunteers, and staff. Learn how other organizations are effectively using Facebook Pages to engage supporters and raise funds. Empower your organization's supporters by giving them the means to participate online. Share your group's work with the class and learn tips to quickly build a following in Facebook.

1. How to Use Facebook Pages for Your Non-Profit Group Matt Quinn CommuniversityMarch 3, 2011

2. Agenda for Workshop Techniques and tips for successful social networking Examples of successful social networkers at KKFI and other NPO’s How to use social networks to build a following for your group or cause Quick Survey - Twitter, YouTube, Flickr, podcasting, blogs

3. What is Social Media? Interactive, Two-way Communication Enabling Groups to Engage Supporters. Using Social Media is different for groups – Get Action, Build Community! Clay Shirky, Here Comes Everybody – “Don’t be afraid to try and fail.”

4. Growth Ladder Step #1 – “Start Up” – listening; branding; connect with other sites; planning Step #2 – “Sharing” – tell your story; establish partnerships Step #3 – “Collaboration” - Develop campaign(s) through social network with specific timeline and action

5. How To “Listen”? Create Google Alert to search for what people are saying about your program Create Social Mention alert | Twitter Follow Facebook, Twitter accounts Engage - Comment on Facebook followers Engage – Re-tweet, Reply Tweets

7. 3 times per day network with people

8. 2 times per day share something from someone else like re-Tweet or share

9. 1 time per day do something creative like blogging-- Guerilla Marketing for Non-Profits Activity Guidelines

10. Facebook Pages Allows a Group to Gain Support Keep Focused on Supporters (not you) Share the story of your clients Some people use email less; prefer to stay on Facebook

11. 4 Elements of a Successful Page Connect all spaces to your web site Create a Resource Fan Page that focuses on a particular sector or issue Create contests that allow for action or participation through an offer Mention Facebook in all materials -- From Mashable, The Social Media Guide How to Succeed

12. Build a Following Stories & Messages Share the stories of your clients Share news & stories relevant to your group’s mission or cause Use Conversational Tone Encourage comments and conversation

13. Build a Following Tools & Techniques Plan and Set Goals; Measure Success – e.g., increase donors or volunteers Embed Widget on Website Invite via Email or E-Newsletter Use “Welcome Video” & Landing Page Use Photos & Get Fans to Tag Photos

14. Build a Following Tools & Techniques - continued Link to Twitter for auto feed…maybe Facebook Icon & Link on Printed Material Use @ Tag Consider Advertisements PREPARE TO INVEST YOUR TIME

15. What’s New Facebook Changed In February 2011 Photos Placed Prominently at Top Removed Tabs from Top Page can now “Like” other Pages Changed Page’s Wall Allow Admin to Switch Identity

16. Homelessness

17. Homelessness Marathon Annual, Nation-wide Radio Broadcast Facebook – 670 fans Twitter – 300 followers Website YouTube Channel LET’S LOOK AT THIS PAGE

18. KKFI 90.1 FM

19. KKFI 90.1 FM Community Radio Facebook – 5100 fans Twitter – 340 followers Website; E-newsletter YouTube Channel Podcasts – Tell Somebody, Eco Radio KC LET’S LOOK AT THIS PAGE

20. Facebook - HAIC

21. Facebook - Causes Facebook – advocacy, fundraising Causes Facebook Birthdays

22. Twitter Using Twitter for Non-Profit Groups: Follow topics and people of interest Micro-blogging 3 E’s of Twitter - Engage, Educate, Entertain PREPARE TO INVEST YOUR TIME - from Old Media, New Tricks website

23. 4 Tips to Succeed with Twitter Authenticity before marketing. Have personality. Build community. Be thankful. Reply and Retweet! Follow everyone who follows you if your goal is to have lots of followers. Don’t tweet about your coffee (unless it is fair trade), the weather, or how tired you are. -- From DIOSA Communications How to Succeed

24. KC Currents (KCUR)

25. Blogs for Groups Allows Group Members and Supporters to Submit Blog Articles Provides readers a way to submit comments on Blog Posts Another way to build relationships with supporters by displaying personality and group demeanor

26. 4 Reasons to Blog Allows nonprofit to have a stream of fresh, new content to Tweet, Facebook Improve your search engine results Build community around your mission Grow your fans and followers on social networking sites -- from Nonprofit Organizations

28. Media - YouTube youtube.com/invisiblepeopletv

29. Flickr for Groups Invite people to subscribe to your group to learn more Allows subscribers to submit photos, videos, and comments

30. Flickr for “Good” Available to Non-Profits from Techsoup.org Provides “Pro” Account – for Free Use Flickr for Outreach and Community Building More Info - flickr.com/upgrade

31. Media - Flickr flickr.com/groups/facesofone

32. Media - Podcasts http://ecoradiokc.libsyn.com

33. Resources – Social Media Facebook Best Practices for Nonprofit Organizations – see DIOSA “21 Creative Ways to Increase Your FacebookFanbase” – Social Media Examiner “How We Got To 40,310 Facebook Fans in 4 Days” – on allfacebook.com The 3 E’s of Twitter Here Comes Everybody by Clay Shirky

34. Questions? Matt Quinn Twitter: @jmq0004 Facebook: facebook.com/jmq0004 Blog: http://foundationjournal.blogspot.com