1. Media
DIGITAL2016
Kit

2. IS TO
BE THE GO-TO DIGITAL SOURCE
IN OUR COMMUNITIES FOR NEWS,
SHOPPING, ENTERTAINMENT AND
PROMOTION.
OUR VISION
Metroland Media is connected to
community. Millions of readers access
our unique local content through variety
of formats, every week.
With 40 community news sites, 9
niche sites and 3 shopping platforms,
Metroland goes deep into communities
to ensure the best in local digital
coverage for your business.
So, whether someone is buying a car,
renting an apartment, attending a
neighbourhood event, shopping for
groceries or just catching up on local
news – Metroland Media has them
covered.
Let us connect you to our community.

3. NEWS COMMUNITY CLASSIFIEDS
AUTOMOTIVE
TRAVEL
REAL ESTATE
E-COMMERCE

4. 3%
22%
47%
28%
12 to 17
18 to 34
35 to 54
55 to 65+
6%
12%
13%
69%
$25k to $39k
$40k to $59k
$60k to $74k
75k to 100k +
HOUSEHOLD INCOME
69% over 75K+
AGE BREAKDOWN
47% are 35 to 54
OUR AUDIENCE
1 - Source Omniture November 2015 2 – ComScore November 2015
We reach a massive, engaged audience
across Canada through the most relevant
news, lifestyle and e-commerce products.
UNIQUE VISITORS a month1
8.5M
PAGEVIEWS a month1
40M
FEMALE Audience2
50%
With at least 1 CHILD2
60%
VISITS a month1
13M

5. AUDIENCE DEMOGRAPHICS1
50% female, 50% male
48% between ages 35 and 54
69% with HH income of $75K+
AUDIENCE REACH2
17MM page views/month
5.3MM unique visitors/month
8.8MM visits/month
OUR
COMMUNITY
Our community news sites are
the number one source for local news,
shopping and entertainment across
Ontario.
Metroland’s portfolio of 40 award-winning
community news websites provides unparalleled
coverage of key communities across Ontario.
As trusted publications within each of our
communities, we are the perfect way to drive
brand awareness and exposure for your business
to a local audience.
1 Source ComScore November 2015 2 Source Omniture November 2015

6. We offer a FULL RANGE of ADVERTISING SOLUTIONS
available across our network, on desktop and mobile.
DIGITAL FLYERS
& COUPONS
EMAIL
MARKETING
GEOFENCING
E-COMMERCE
BEHAVIOUR
TARGETING
DISPLAY
ADVERTISING
NATIVE
ADVERTISING
OUR SERVICES
ONLINE
CONTESTING

7. SITES
1 – ComScore November 2015 2 - Source Omniture 3 month average November 2015
AUDIENCE DEMOGRAPHICS1
46% female, 54% male
47% between ages 35 and 54
66% with HH income $60k+
AUDIENCE REACH2
2MM page views/month
570K unique visitors/month
680K visits/month
AUTOMOTIVE
Our auto-specialized sites offer the
best in automotive resources for local
communities.
Autocatch.com and Wheels.ca are perfect for
targeting audiences based on their interest in
cars and the automotive industry.
Autocatch.com is used by consumers across
Canada to buy and sell cars, while Wheels.ca
provides a comprehensive coverage of the auto
industry including reviews, guides, events and
other related content.
DISPLAY
ADVERTISING
ADVERTISE
WITH
BEHAVIOUR
TARGETING

8. 1 – ComScore November 2015 2 - Source Omniture 3 month average November 2015
Our classifieds sites offer the best in
local community engagement across
Ontario.
Metroland’s five classifieds sites cover
everything form life milestones, job posts
and local listings reaching consumers whose
interests are aligned with your marketing
strategy. Our lifestyle sites are consistently
updated to drive a high engagement level
with our audience.
AUDIENCE DEMOGRAPHICS1
56% female, 44% male
54% between ages 25 and 54
81% HH income of $60K+
AUDIENCE REACH2
3.2MM page views/month
560K unique visitors/month
780K visits/month
CLASSIFIEDSSITES

9. 1 ComScore 3 month average November 2015 2 Source Google Analytics November 2015
AUDIENCE DEMOGRAPHICS1
55% female, 45% male
71% between ages 25 and 54
79% with HH income $60k+
40% living with children
AUDIENCE REACH2
7MM page views/month
730K unique visitors/month
1MM visits/month
REAL ESTATE
HomeFinder.ca and GottaRent.com
are a fantastic resource for current
and potential homeowners and renters
to find and compare the widest variety
of homes as well as rental properties
in Ontario.
Homefinder.ca is perfect for targeting a homebuyer
demographic interested in real estate, home re-sale,
developments and reaching that rental audience.
GottaRent.com provides exceptional access to the
tenants and landlords across Canada. As a local
experts the sites influence thousands of home
buyers, sellers and renters.
ADVERTISE
WITH
EMAIL
MARKETING
SITES
DISPLAY
ADVERTISING
BEHAVIOUR
TARGETING

10. AUDIENCE DEMOGRAPHICS1
60% females with children
74% between ages 45 and 64
Average HH income of $75K
Typically boomers looking to travel
AUDIENCE REACH2
160K page views/month
80K unique visitors/month
108K visits/month
740K e-mail subscribers
TRAVEL
Specializing in highly curated travel
experiences, TravelAlerts.ca is the top
vacation and getaway resource for
Canadians, including destination
packages, flights and hotels.
We engage an audience of 740,000+ subscribers
with dynamic products, and latest travel news.
We provide fresh travel-related content in our
destination guide as well as weekly newsletter,
dedicated emails and online contests. TravelAlerts
works closely with its partners to create and
implement effective and highly unique custom built
campaigns to achieve your marketing objectives.
ONLINE
CONTESTING
ADVERTISE
WITH
1 Source: ComScore January 2016 2 Source Google Analytics, January 2016
NATIVE
ADVERTISING
SITES
EMAIL
MARKETING
DISPLAY
ADVERTISING
BEHAVIOUR
TARGETING

11. SITES
ADVERTISE
WITH
E-COMMERCE | WAGJAG.CA
1 Source ComScore January, 2016 2 Source Google AnalyHcs, January 2016
AUDIENCE DEMOGRAPHICS1
60% female with families
63% between 35 and 64 years old
Average HH income $70K - $100K+
Typically the household purchaser
AUDIENCE REACH2
4.3MM page views/month
600K unique visitors/month
1.4MM visits/month
1.3MM e-mail subscribers
WagJag is an e-commerce platform
marketing local businesses and products
to a national audience of over 1.3MM
dedicated e-mail subscribers and an
average of 1MM unique visitors per
month.
WagJag collaborates with local businesses to
structure marketing campaigns to drive brand
exposure, resulting in customer trial and ultimately
retention. We offer both revenue share and media
purchasing opportunities that leverage your product
or service to drive traffic through your door or site.
E-COMMERCE ONLINE
CONTESTING
EMAIL
MARKETING
DISPLAY
ADVERTISING
BEHAVIOUR
TARGETING

12. E-COMMERCE | SAVE.CA
1 Source: ComScore January 2016 2 Source Google Analytics, January 2016
AUDIENCE DEMOGRAPHICS1
Married females with family
65.8% between ages 35 and 64
Average HH income of $97K
AUDIENCE REACH2
5MM+ page views/month
1.1M unique visitors/month
1.3MM visits/month
970K e-mail subscribers
Save.ca is the number one destination
for digital flyers and coupons for
Canadians for over 16 years.
Save.ca gives you access to the most relevant
and engaged audience through a large distribution
network, all for a competitive price. We leverage
our media assets to provide full-service marketing
solutions that connect our retail and agency
partners with 12.6MM distribution network of
registered household shoppers.
DIGITAL FLYERS
& COUPONS
ADVERTISE
WITH
SITES
ONLINE
CONTESTING
EMAIL
MARKETING
DISPLAY
ADVERTISING
BEHAVIOUR
TARGETING

13. 1 – Source: BrandSpark Study, 2014
KEY STATISCTICS1
71% of consumers are more
likely to visit a retailer who
sends a flyer
78% of consumers vote print
flyers as the most important
flyer format
E-COMMERCE | SIMPOFLY
An evolution in flyer creation and
distribution, Simpofly is an intelligible
self serve solution that leverages
Metroland’s digital and print network
to provide unparalleled exposure for
your brand.
Through self-service flyer design, quality printing
services and an expansive distribution network that
includes an online presence, you can quickly and
simply get your message out there with just a few
clicks. Simpofly’s retail marketing solutions are
ideal for small to mid-size businesses that need a
cost-efficient way to market their business through
digital and physical flyers.
ADVERTISE
WITH
SITES
DIGITAL FLYERS
& COUPONS
BEHAVIOUR
TARGETING

14. TYPES OF ADS
AVAILABLE
Standard Ads
Leaderboard
Big Box
Double Skyscraper
Mini Banner
Mobile Banner
Native Ad
Rich Media
Video Overlay
Interstitial
Catfish
Page Peel
Custom (by request)
AVAILABLE ON
Community News
Real Estate
Classifieds
Save.ca
WagJag.com
TravelAlerts.ca
DISPLAY ADVERTISING
Drive significant exposure to millions
of users through display advertising
across our extensive local network.
With over 50 rapidly growing websites in the
Metroland network, our advertisers have
access to a wide range of solutions to deliver
their marketing messages as well as provide
the most hyper-local display targeting available
across both desktop and mobile.

15. NATIVE ADVERTISING
TYPES OF ADS
AVAILABLE
In-feed sponsored
articles
Sponsored videos
AVAILABLE ON
Community News
TravelAlerts.ca
Ideal for driving brand engagement,
Native ads fit organically into the form
and function of the host environment.
Driving higher click-through rates and
more interest from consumers. The
seamless integration and engaging
content results in higher interaction.
Available on our community news sites and
TravelAlerts.ca, native ads provide optimal
solution to promote a variety of sponsored
content, including articles and videos.

16. BEHAVIOUR TARGETING
Metroland’s behaviour targeting
program allows brands to retarget their
ads to consumers based on interests
and online behaviour. The advanced
technology allows for contextually
relevant ads to be shown to an
interested audience, ensuring
message relevancy and driving
engagement.
When users visit a Metroland site they receive
cookies, allowing us to track and target them as
they continue browsing the web, leveraging
display inventory on over 90% of Canada’s
premium websites.
Additionally targeting by geography, the
behaviour lists are constantly updated to
reflect users behaviour and current interests.
TYPES OF ADS
AVAILABLE
Leaderboard
Big box
Double skyscraper
PLATFORMS
Desktop
AUTO BRIDAL BUSINESS
& FINANCE
ENTERTAINMENT FAMILY HEALTH
& BEAUTY
HI-TECH HOME
& GARDEN
LOCAL
SHOPPER
MULTI
CULTURAL
NEWS PROFESSIONAL
SERVICES
REAL ESTATE SPORTS TRAVEL

17. BUSINESS
USER
GEOFENCING
TYPES OF ADS
AVAILABLE
Mobile banner
Big Box
Metroland’s mobile geofencing service
gives brands and opportunity to hyper
target their message by showing ads to
users when they are browsing on their
mobile device in specific geographic
locations.
We leverage our extended network to display
advertisers’ ads on a network of Canadian sites
and apps to consumers that have enabled
location services on their mobile device. These
ads can be targeted to trigger when consumers
are within a certain distance of specific physical
locations, such as browsing in a mall near a
specific advertisers retail location. Geofencing
can also be set for when consumers are at a
specific event, such as attending a sports venue.
This allows powerful tie-ins for brands looking to
reach consumers on their mobile devices.
PLATFORMS
Mobile
Tablet

18. E-COMMERCE MARKETING
E-commerce marketing with Metroland
can simultaneously deliver exposure for
partner advertisers while also driving
purchases of their product or service.
E-commerce campaigns through WagJag pair
our e-mail marketing capabilities with significant
subscriber count to drive both brand exposure
and purchases. Advertiser offers are pushed out
through e-mail to select relevant subscribers, and
purchases are made on WagJag e-commerce
platform or alternatively through advertiser
e-commerce sites.
PROMOTE THROUGH
WagjJag.ca 1.3MM e-mail subscribers
Save.ca 970K e-mail subscribers
TravelAlerts.ca 740K e-mail subscribers
RESULTS
80%
of WagJag
customers buy
offers to try new
merchants
85%
of WagJag
customers would
likely return to a
merchant after
initial trial
93%
of WagJag
customers would
recommend a
WagJag offer to
family or a friend.

19. DIGITAL FLYERS & COUPONS
Digital retail marketing with Metroland
allows advertising partners to leverage
our online retail solutions on Save.ca
and Simpofly to share their unique sale
opportunities and incent customers to
visit their physical or online stores.
Metroland uses cutting-edge technology to deliver
digital flyers and coupons for hundreds of retail
partners. Our teams work with top brands to
digitize and provide maximum exposure for our
advertisers’ coupons and flyers in order to drive
awareness and ultimately result in consumer
purchases.
TYPES OF CAMPAIGNS AVAILABLE
Digital coupon campaigns
Digital flyer campaigns
White label solutions (digital coupons, digital flyers)
Self –serve online flyer creation & distribution
AVAILABLE ON
Save.ca + Distribution Network
Simpofly.com
Distribution Network

20. EMAIL MARKETING
Email marketing with Metroland
allows advertisers to deliver their brand
directly to the user’s inbox, providing
significant exposure to a dedicated
audience.
An effective way to drive brand exposure and
traffic to the advertiser’s site. Dedicated emails
can be geo-targeted to specific regions or sent
nationally line with the campaign objectives.
Quick turnaround lets you send strategically-timed
campaigns to correspond with time-sensitive
promotions or events. Ad placement in emails
Is an additional tool available to generate brand
exposure and website traffic.
TYPES OF CAMPAIGNS AVAILABLE
Dedicated (exclusive) e-mails
Top deals inclusion
EMAIL SUBSCRIBERS
1.3MM WagJag.com
740K TravelAlerts.ca
970K Save.ca

21. ONLINE CONTESTING
Online contesting provides advertisers
with a unique way to engage their
customers with their brand as well as
increase exposure and awareness for
specific products or promotions.
Metroland provides advertising partners with both
hosted custom built contests or a promotion of
advertisers existing contest. Contests provide
brand engagement for advertisers and can be
built around specific promotions or events to
maximize impact as well as valuable opportunity
for an audience interaction.
TYPES OF CAMPAIGNS AVAILABLE
Advertiser contest promotion
Hosted social media contest
Hosted sweepstakes contest
AVAILABLE ON
WagJag.com
TravelAlerts.ca
Save.ca

22. SPECS DISPLAY ADVERTISING
Ad Type Size (Pixels) File Size Formats Accepted
Leaderboard 728x90 39kb .gif .jpg .png HTML5
Big Box 300x250 39kb .gif .jpg .png HTML5
Skyscraper 160x600 39kb .gif .jpg .png HTML5
Double Skyscraper 300x600 39kb .gif .jpg .png HTML5
Mini Banner
(Sponsorship)
468x60 39kb .gif .jpg .png HTML5
Expandable Mini Banner
(Sponsorship)
468x60 to 468x180 39kb
.gif .jpg .png
Must be sent in 2 files
Pushdown 950x50 and 950x420 39kb
.gif .jpg .png
Must be sent in 2 files
Catfish 970x60 39kb .gif .jpg .png
Mobile Banner 320x50 39kb .gif .jpg .png
Mobile Interstitial
*only available unHl Dec, 31,16
320x460 39kb .gif .jpg .png
Desktop Interstitial 950x500 200kb .gif .jpg .png
Video Overlay
512x288 and
950x500 and
300x250
20kb
200kb
39kb
.mp4 video file
.psd .eps (outlined artwork)
.psd .eps (outlined artwork)
Pre-Roll
640x360
1280x720
1920x1080 (640x380
also available)
10 mbs
10-15 sec
60 sec
WEBM, FLV and MP4 with H264
video encoding (all three needed)
Uncompressed MOV, MP4, AVI, WMV
FTP Login:
Host: 192.206.149.20
Username: dmg-wc
Password: Dmgwc!
CREATIVE DELIVERY
Please upload all content in zip archive
(if possible)
*Please note that FTP permissions allow upload
privileges only.
Users will not be able to delete, download or
rename files once they have been uploaded or files
that are already existing on the server.
You can download free FTP software at
http://filezilla-project.org/
After uploading creative, please send an email to
digitalads@metroland.com with the following
information:
1. Company Name/Campaign Name
2. Campaign Start Date
3. File Names
CREATIVE MUST-HAVES
Please note all ads must have the following
elements:
1. Must have a company/brand logo
2. Must have a dark border around the creative
3. Must be under 39KB file size
4. Maximum 30-second animation

23. WALLPAPER SPECS (COMMUNITY SITES)
For best results, creative must have ONE MAIN IMAGE and ONE LOGO.
Creative must be received
three business days prior
to campaign start date and
must be pre-approved by
Metroland Digital.
SPECIFICATIONS:
Acceptable files: jpg, gif
Maximum file size: 200kb
ARTWORK IS STATIC
*images will appear based on
computer resolution settings
1540 x 1400 1860 x 1400
1920 x 1400
1000px
Website width
100px
Header space height
100px
Header space height
100px
Header space height
1000px
Website width
1000px
Website width

24. SPECS
Ad Type Size (Pixels) File Resolution Formats Accepted
Save.ca Online Flyer N/A 300 dpi .PDF
Save.ca Online Deal 600x665 pixels 300 dpi .PDF .jpg
Save.ca Online Deal Thumbnail 85x63 pixels N/A .jpg
Save.ca Mail to home Coupon 1125x600 pixels 300 dpi .jpg
Save.ca Print at home Coupon 250x250 pixels 72 dpi .jpg
Save.ca Coupon Thumbnail 250x250 pixels 72 dpi .jpg
Save.ca Coupon Private Portal logo 300x65 pixels N/A .jpg .gif
Save.ca Coupon Private Portal banner 960x330 pixels 72 dpi .jpg
Save.ca Facebook Coupon Integration 810x508 pixels 72 dpi .jpg
Save.ca Retailer Logo 80x60 pixels N/A .gif
Save.ca Coupon Pop-up Ad 750x550 pixels 72 dpi .jpg
Ad Type Size (Pixels) File Resolution Formats Accepted
WagJag Online Deal 640x392 pixels 300 dpi .jpg, .png, .PDF
TravelAlerts Offers - Secondary 633x250 pixels
TravelAlerts Offers - Prime 800x500 pixels
Ad Type Size (Pixels) Formats Accepted Content
Native Article 300x175 pixels .jpg, .png
Header: Up to 36 characters (including spaces)
Body Text: 120 characters (including spaces)
Promoted By: Up to 36 characters (including spaces)
Native Video 300x175 pixels
Image: .jpg, .png
Video: YouTube video
ID, MP4, WEBM, OGV
Header: Up to 36 characters (including spaces)
Body Text: 120 characters (including spaces)
Promoted By: Up to 36 characters (including spaces)
TravelAlerts Carousel
Image: 635x250 pixels
Logo: 16x16 pixels
.jpg, .png Promoted By: Up to 36 characters (including spaces)
Ad Type Size (Pixels) File Resolution Formats Accepted
TravelAlerts Email Banner 560x130 Pixels 300 dpi .jpg, .png
TravelAlerts Dedicated Email 560xCustom Pixels 300 dpi .jpg, .png
Save.ca & WagJag Dedicated Email 640x270 Pixels 300 dpi .jpg
Please note:
1. Advertisers must provide a company/brand LOGO 2. Creative must be supplied with a border surrounding it 3. Animation features must be a maximum of 30 seconds
NATIVE
ADVERTISING
E-COMMERCE
DIGITAL
FLYERS &
COUPONS
EMAIL
MARKETING
Save.ca FTP Login:
Yp.save.ca
Username: process
Password: uploadflyers
Please send a confirmaHon of your
artwork file name to
saveorders@metroland.com

25. INDUSTRY AWARDS
TOTAL of 313
INDUSTRY AWARDS in 2015
96 Awards
30 First Place
2 Awards86 Awards
20 First Place
32 Awards
7 First Place
Just about everything an advertiser/
business/service would need to get its message
in front of consumers is provided here with an
easy to use interface. Simplicity convenience
and results make this a compelling offering.
Judges Comments, Local Media Award
Simpofly.com
“
”
MISSISSAUGANEWS.com
Editor of the Year
SAVE.ca
Best use of mobile/tablet
THESPEC.com
Multimedia Feature
OTTAWA SOUTH NEWS
Best Feature Story