1. Car Safety Improvements
Mat Tager
Car Safety
11/7/10
Prestige Safety

2. Purpose and Objectives
 Technology will help to drastically improve Car Safety
 Area of focus: Preventing and Accounting for Driver Error
 Make people feel more comfortable while driving
Improve Safety Features in all Cars by 2015
Mat Tager
Car Safety
11/7/10

3. Opportunities
• With the frequency of automobile accidents comes
the opportunity for Prestige Safety to create and
improve technologies and make a safer vehicle.
― With the implementation of a safety overhaul made by my
company driver errors could be cut back significantly,
changes would be made to have more driverless features
in the car. (ex. Blind Spot Asst.)
Mat Tager
Car Safety
11/7/10

4. Business Concept
• Inattention and errors made by drivers are the most
common reasons for car accidents.
Target Audience
• Parents with teenage drivers
• Parents with babies on board
• Elderly drivers
• Cautious Drivers
• All Around Bad Drivers.
Mat Tager
Car Safety
11/7/10

5. Technology – Brief Introduction
Blind Spot Assistance is a visual indicator in your sideview alerting you that there
is a car in your blind spot
 Parallel Parking Assistance can parallel park for you automatically
 If you start to drift out of a lane, Lane Correction can get you back into the
correct lane
 Turning headlights turn while you move the steering wheel
 Electronic Stability Control can adjust the direction of the car, for instance if
there is understeer or oversteer, ESC can apply brake an individual wheel to correct
it
Mat Tager
Car Safety
11/7/10

6. Special Features
Mat Tager
Car Safety
11/7/10
With Driver Assist there is an audio/visual
warning when the driver begins to get
drowsy.
Collision Detection will
automatically initiate itself to
reduce damage done to your car
and to help reduce injury.

7. Comparison with like technologies
Technology We are speaking about Like Technologies
Blind Spot Assistance Ford Focus, Mercedes Benz E-class
Driver Attention Assistance Mercedes Benz E-class PRE-SAFE
Parallel Parking Assistance Mercedes Benz E-class, Lexus LS
Antilock Braking System (ABS) Almost all modern cars
Active Lane Assist Mercedes Benz E-class, Lexus LS
Brake Assist (BAS) Mercedes Benz E-class, Lexus LS, Toyota
Lexus Brake Assist
Electronic Stability Program (ESP) Mercedes Benz E-class *
*(Lexus and Toyota also have similar
programs)
Mat Tager
Car Safety
11/7/10

8. Technology We are speaking about Like Technologies
Adaptive Cruise Control Mercedes Benz E-class Cruise Control
OnStar Technology Most modern cars have an option for this
service
Airbags All cars must have these.
Pre Collision Detection Mercedes Benz E-class, Lexus LS
Pre Collision Detection
Hill Start Braking Mercedes Benz E-class, Lexus LS, Toyota
Highbeam Assistance, Active Curve
Illumination
Mercedes Benz E-class, Lexus LS
Daytime Running Lights, LED lights, Xenon
Headlamps
Mercedes Benz E-class, Lexus LS, as well as
many other modern cars
Adaptive Headrests Mercedes Benz E-class, Lexus LS
Adjusting Headrests
Comparison with like technologies (cont.)
Mat Tager
Car Safety
11/7/10

9. Competition
• Mercedes Benz E350 Sedan
– The E-Class has recently won many
IIHS awards for safety
• Lexus 2011 LS
– The LS was one of the first car to
have Parrallel Parking Assist
• Toyota 2011 Corolla
– Due to the numerous recalls for
different models, Toyota has spent
a lot of money making their cars
safer
Mat Tager
Car Safety
11/7/10

10. Development & Execution Environment
 Engineers and Mechanics to develop and improve safety on cars
 Car testing facilities
 Research labs to develop and improve safety features
Another facility to put features in cars and perform overhauls
Mat Tager
Car Safety
11/7/10

11. Sample - Demo
Parallel Parking Assistance
Mat Tager
Car Safety
11/7/10

12. Interesting Innovation Snapshots
Newer headlights have a
brighter, whiter light that is much
closer to natural daylight. These
turning headlights help you see
better into corners at night,
swiveling the headlamps as you
steer to increase usable
illumination compared to
conventional fixed headlamps.
 Mercedes has released a system
that measures the distance
between the car you are in and the
car in front of it and calculates
how much braking power is
necessary in the case of an
accident.
Mat Tager
Car Safety
11/7/10

13. Conclusion
With a overhaul by Prestige Safety your car will be much safer than before
Prestige Safety offers safety features normally not available on some standard car
models
Keep yourself, family, and cars safe by getting an overhaul
Mat Tager
Car Safety
11/7/10