1. Hotel Direct Bookings Matthieu LABOYE

3. What easy was it to find the Keppler's own website? How did it rank in Google search results?

4. What easy was it to find the Keppler's own website? How did it rank in Google search results? When typing “Hotel Keppler” in Google, the hotel is ranked 1st we get the same result when typing: “Keppler” “Keppler Hotel” Neither competitor hotel nor third party site are ahead in search result

5. How easy was the Keppler site to use: decision information Access to important information is easy Home page is clear 3 toolbars 1 for language 2 for facilities and offers

6. How easy was the Keppler site to use: Guestroomdetails Access to room presentation is easy thanks to the vertical toolbar However, there are no real details about each category Only, some pictures of different rooms

7. How easy was the Keppler site to use: facilities Still direct access to information Only a short presentation, no enough details But always many pictures

8. How easy was the Keppler site to use: Location Easy to locate the hotel thanks to: A clear map Precise information Every type of means of transportation is clearly described

9. How easy was the Keppler site to use: pricing As usual, information is clear and easy to access No flourish, only the essential

10. How easy was the Keppler site to use: pricing No pricing page on the website When clicking on “offer”, you are sent to another site: ihotelier.com Interface very simple to use: Chose date Chose type of room Pay

11. Click through to the booking engine: which one? They have chosen the solution by ihotelier.com A simple 3 step booking process: Chose dates Chose type of room Pay Interface simple and efficient

12. PERSHING HALL Paris, 75008

13. What easy was it to find the Pershing Hall's own website? How did it rank in Google search results?

14. What easy was it to find the Pershing Hall's own website? How did it rank in Google search results? When typing “Pershing Hall” in Google, the hotel is ranked 1st Neither competitor hotel nor third party site are ahead in search result

15. How easy was the Keppler site to use: decision information The home page with all information is simple But the font is too small and it’s difficult to read Moreover you need to scroll if you want to get more info about the hotel, its spirit, its essence

16. How easy was the Keppler site to use: guestroomdetails Information is easy to access but easy to read: font too small Need to scroll to get room description: not good idea But nice pictures to compensate lack of readability Long description with details

17. How easy was the Keppler site to use: location Absolutely not easy to get location information: you find it in the “contact” section Really poor map quality It open in a new window: not practical at all

18. How easy was the Keppler site to use: pricing No pricing section on the website itself It’s weird, unusual and for me not a very good idea The only visible prices are in the “special offer” section

19. Click through to the booking engine: which one? They have chosen the solution by myfidelio.net Interface looks really cheap, do not match standards of the hotel But it’s complete and easy to book

20. Which hotel is doing a better direct sell effort? For me, the Keppler is doing the best job in direct selling Their website is cleared And complies better with the luxury image of the hotel even if they can improve it They have a pricing section on the website itself Ihotelier.com’s interface is easier to read and looks better