One of the most difficult parts of being an entrepreneur or small business owner is having the ability to separate emotions from the business of doing business. Some owners are very involved in the day to day operations and may not see the problem with the overall picture. Others are too distant from the daily issues and can't get their arms around the root causes of low sales or high turnover.

1. Take a Picture - Make More Money by
Understanding the State of Your Business
Melissa Evans
-VP of Motivating The Masses-
@masterbizcoach

2. The Accurate Picture of Your Business
One of the most difficult parts of being an entrepreneur or
small business owner is having the ability to separate
emotions from the business of doing business. Some
owners are very involved in the day to day operations and
may not see the problem with the overall picture. Others
are too distant from the daily issues and can't get their
arms around the root causes of low sales or high turnover.
Facing an accurate picture of what is going on with your
business is the first step towards the strategy for making
things better.
@masterbizcoach

3. The Hard Part of Truth
We all know that person who has gone to sell a car or even
their home and can't understand why they aren't having
the level of buyer interest that they expected. What these
sellers can't see are the flaws, the changes in consumer
buying preferences and trends. Sellers who have recently
invested financially into their goods such as purchasing new
car tires or upgrading their kitchen appliances are also not
always as objective about the right sale price. There is also
an emotional commitment that many of these sellers have
made that isn't too different from what a business owner
experiences.
@masterbizcoach

4. Many small business owners are so passionate about the
commitment they have made to their product or business
that it is difficult to step back and take a look at what is
really happening. Sales may be coming in but are they
really netting you a profit? Is your customer base thinning
out because of a competitor or because of product quality?
Are your employees leaving at a high rate because they
have new opportunities or because they are unsatisfied
with management? These are all very difficult truths to face
but are critical to the success of your business.
@masterbizcoach

5. Getting Your Picture In Focus
Enlisting the help of a third party consultant can help assess
the general health of your business. This outsider-looking-
in view can probably see better than someone who has
been working deep in the drenches of their business.
Metrics are another great tool to help a business owner see
potential issues. Regularly reviewing designated metrics
such as inventory levels, employee total working hours,
sales by employee and individual product sales will allow
you to have visual tools and quantitative information that
can help to keep your business on task.
@masterbizcoach

6. By having supporting information that
can describe the overall health of your
business, it will be far easier to begin
the process of creating an action plan or
new strategy. It can be difficult to keep
your emotional investment out of your
business, but it is critical to successfully
managing your business investment.
@masterbizcoach

7. Thanks for Viewing!
Check out my New Book
At
www.SoletoSoulBook.com
@masterbizcoach