Creating a mission and vision for your small business can sometimes feel more difficult than any of the other monumental tasks such as securing funding or developing a product plan. By establishing a mission, you are defining the strategy statement for your company.

1. Importance of Vision and Mission
of a Business
Melissa Evans
-VP of Motivating The Masses-
@masterbizcoach

2. Creating a mission and vision for your small business can
sometimes feel more difficult than any of the other monumental
tasks such as securing funding or developing a product plan. By
establishing a mission, you are defining the strategy statement for
your company. It is a statement that describes how you will do
business. Alternatively, your vision is how your business will look
in the future once your mission has been executed successfully.
However, the work doesn't stop with the last word you might type
of your mission or vision. It is important to consistently re-visit
your mission statement to ensure that it continues to align with
your vision.
@masterbizcoach

3. How Statements Change
If your mission statement should be considered dynamic in order
to adjust to the constantly changing business environment. As
your business progresses, it might be discovered that your team is
falling behind in sales compared to your competitors. You may
feel that you are lacking the same level of innovation of your
competitors and now want to have innovation become the focus
of your company goals. It would be ideal to add a component to
your vision that asserts a focus on innovation as well because it is
an integral part of how you intend to do business. This would also
help to ensure that innovation is at the forefront of your business
strategy.
@masterbizcoach

4. The Danger of Change
At times, implementing change is done without the right root
cause analysis. For example, an organization may think that it is
innovation holding their product back from the sales their
competitors are achieving, but it may in fact be a quality issue
with their product. A good marketing assessment and customer
feedback would have been more ideal in this instance. If a
company altered its mission to focus on innovation, they may still
continue to miss the quality component and would effectively
result in no added value towards the ultimate vision of the
business.
@masterbizcoach

5. Driving the right message throughout your business is critical as
well as the only way to ensure you are staying on task. You will be
helping your business to stay focused by making it a process to
continually review your mission or vision. You may also be alerted
to deviations from your goals and can alter the path accordingly. A
well defined mission statement and vision is also the tool that will
help to guide your employees towards your overall business
strategy.
Melissa Evans is the Vice President of Motivating the Masses.
@masterbizcoach

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