Marketers are either more powerful than ever or on their way out. While CEOs question the traditional marketing executive's business credibility* tech start-ups are seeing phenominal growth in users and engagement by redefining the marketing practice.
Instagram, Twitter, Facebook, Dropbox, LinkedIn and Zynga all have one thing in common, a former marketing employee was a Growth Hacker. The "Growth Hacker" job title is rapidly gaining momentum in Sillicon Valley and for good reason. It describes a marketer/developer hybrid and gives us insight into the future of the marketing discipline.
This talk goes through examples of growth hacking, the methodologies used, how we feel the discipline will evolve and what Australian marketers need to do now to prepare temselves.
For all links, credits and references check our blog entry:
http://blog.massmedia.com.au/2012/09/the-growth-hacker-modern-day-marketing/
This presentation is addressing a recent term that we think nicely captures an evolution of the marketing disciplineThough I’m sure the term “growth hacker” will soon join cliches like “viral marketing” and “gamification” it offers some serious learnings for us to make our marketing far more effective and it’s early days so it hasn’t been overly used... YETIn this presentation I’ll go through: Why it’s more important now than ever for us marketers as a collective to deliver provable value back to our businesses The definition of what a growth hacker is and some of the tools they use We’ll go through the number’s that matter in growth hacking and give some insight into how to use those numbers in your day-to-day activities I’ll then go on to explore how one can use the numbers that matter in order to begin to do some predictive modelling (very handy in budget conversations) Finally, for those of you who this resonates with I’ll leave you some homework to begin applying some of what we talk about today to your organisationsLastly, if you wan these slides as well as all the links to the content and research I’ll be discussing today please go to our blog which is blog.massmedia.com.au. We did the latest blog entry in preparation for today so it’s got all the links there.
MassMedia StudiosAn agency that specialises in relationship marketingusing a unique blend of strategy, creative andtechnology to attract, understand and engage.
Why drive more value back to our businessesWhat is a growth hacker The number’s that matterHow we use the numbers Homework
Why drive more value back to our businessesWhat is a growth hacker The number’s that matterHow we use the numbers Homework
