What can be done with an API is limited only by imagination. However, what should be done using your API may have a more definable answer. Whether you are planning to leverage your API to extend your business model into new channels or to capture new revenue, it is The Business of APIs.

3. 8 minutes that might
better help you:
Understand
and / or
Communicate

4. A PI

5. A
P
I

6. A Attitude
P Planning
I Investment

7. A Attitude

8. A Attitude

9. A Attitude

10. P Planning

11. P Planning
http://www.opte.org/

12. P Planning

13. P Planning
= Day-to-day
Focus

14. P Planning
= Day-to-day
Focus
1. Move faster.

15. P Planning
= Day-to-day
Focus
1. Move faster.
2. Use your API internally.

16. P Planning
= Day-to-day
Focus
1. Move faster.
2. Use your API internally.
3. Get more money
out of the long tail.

17. P Planning
= Day-to-day
Focus
1. Move faster.
2. Use your API internally.
3. Get more money
out of the long tail.
4. Socialize your API.

18. I Investment

19. I Investment
all your digital programs are fine-tuned and proven - aren’t they?

20. I Investment

21. Your API enables:
- Increased speed to market (less dev)
- Data Context UX Results
- Performance-based programs
I Investment

22. The Goose
& the
Golden Eggs

24. (Your Investment = The Goose)

25. (Your Investment = The Goose)
Managed API / User Experience (= The Golden Egg Maker)

26. (Your Investment = The Goose)
Managed API / User Experience (= The Golden Egg Maker)
Customer-centric Marketing Affiliate Programs Social Media / Mobile Retail/POS
Sales + Marketing Tools Support + Service Product Development Ecosystem

29. People don’t want to be chased,
they want to discover...

30. People don’t want to be friends with
companies, they want to love
products that work...

31. A review from a collection of peers is
going to have more power than any
ad you create...

32. Beyond referrals from friends,
people are turning to Search...

33. More people are looking for answers
than for brands

34. To sum up:

35. To sum up:
API = shift your thinking, it’s a new era

36. To sum up:
API = shift your thinking, it’s a new era
increase the yield from your investment

37. To sum up:
API = shift your thinking, it’s a new era
increase the yield from your investment
it’s about what the people/customers want, first