4. Boost advertising and marketing efforts to increase awareness and customer acquisition
5. Kick-off brand company client registration and billing processBefore HYPERLINK quot;
http://www.shopbybrands.comquot;
www.shopbybrands.com can be officially launched, a template must be designed for the brand pages so they can be populated with the relevant links with the use of a web crawler or bot. Also, the brand directory must be updated and more misspellings accommodated. With this the site will have enough functionality to entice users to try ShopByBrands and return. This intermediary step is necessary to eliminate the conundrum of having to build an audience of shoppers while simultaneously registering brands. After a steady audience has been acquired, brands will be approached to take charge of their own brand pages and to accept the pay per click model confident that healthy traffic is building.<br />In addition, because connecting socially has become such a critical play on the internet, ShopByBrands must encompass a social network feature and become a community and forum for all brand lovers and advocates. Users will be able to join brand and product groups and leave product reviews as well as propose brand names and links that may have been missed. This can be introduced by transforming elements of users’ personal pages into their profile pages where friends and brands can be added as is currently done on other social networks. (In addition, a ShopByBrands page is being created on Facebook to run in parallel with the web site.) In a later release a way to conference in friends while shopping online, in order to get their input and opinion, will also be added. All these enhancements will make the site sticky so that shoppers will return to shopbybrands.com more frequentlyregularly and stay longer.<br /> Funding & Financial Plan<br />ShopByBrands is a unique non-disruptive internet marketing platform…highly scalable yet not capital intensive. It would be ideal to build the full Phase 3 web site next with the social networking and personal pages as described above. Around $150K,000 has been estimated for thisto upgrade to the Phase 3 web site as described above. With another $150K for a A minimal drive-to-web campaign would cost another $150,000. (Building the Phase 2 interim web site could cut these estimated costs in half.) SHowever, salary and overhead costs to move to thise next phase will range around $750K,000 bringing a total start-up capital to $1.275M. VC working capitalfunding will then be required to cover all business operations and salaries beyond the official soft launch and until enough revenue can be collected to make the business viable on its own. The founder has invested her own time and and seed money in this venture to date but to take advantage of the current social marketing boom on the internet, the next phase should be escalated. Angel funding and/or a partnership that can provide the technical and start-up expertise is needed to propel shopbybrands.com to a launch later this year. <br />Expense Sheet:<br /> <br /> <br />Meeting these milestones puts the beginning of revenue generation in3Q12. Profit is estimated for year three: <br />Three Year Financial Plan:<br />.SBB Income (2011-2013)201120122013Total Revenue000 20,565,000Expenses 110,000 110,0005,789,720Net Income -110,000 14,775,280<br />$20k - ½ for the site & ½ for mktng<br />2m users .05<br />Ford for ex. $10/click<br />Exit Strategy:<br />ShopByBrands could reach full maturation on its own or be purchased by a major search or commerce website or any other large media site or advertiser that provides marketing opportunities to brand name companies.<br />ShopByBrands is poised to deliver a remarkable new approach to online shopping. Shopping web sites and their desired content will be easier to locate and keep organized; making a purchase and getting the best price will not be as lonely or time consuming and available, comparative and critical product information will be more in the control of the user and the brand advertiser at the same time. It’s a new and non-intrusive way for brands to present a complete and transparent picture to customers who are already looking for them on the web. <br />Founder:<br />Mary Lou Floyd – Brand Marketing and Advertising Professional <br />201 867-2069<br /> HYPERLINK quot;
mailto:marylfloyd@aol.comquot;
marylfloyd@aol.com<br />As an interactive advertising professional with experience at three large brand name companies, the Founder has created shopbybrands.com, a patent pending website to answer the needs of both consumers and advertisers on the internet. To pursue this opportunity further, please contact: Mary Lou Floyd, HYPERLINK quot;
mailto:marylfloyd19@gmail.comquot;
marylfloyd19@gmail.com, 201 867-2069. <br />ShopByBrands is poised to deliver a remarkable new approach to online shopping. Shopping web sites and their desired content will be easier to locate and keep organized; making a purchase and getting the best price will not be as lonely or time consuming and available, comparative and critical product information will be more in the control of the user and the brand advertiser at the same time. It’s a new and non-intrusive way for brands to present a complete and transparent picture to customers who are already looking for them on the web. <br /> will appeal to consumers, 90% of whom start shopping on the web on a search engine and become overwhelmed by the thousands of returned pages and the seemingly limitless shopping sites at their disposal. While ecommerce and online shopping should make purchase decisions easier, faster and less costly for consumers, it can in fact now take more time and energy than it should to be able to review all the pages related to a particular product, pages that have multiplied over the past decade. Also finding product reviews and blogs and coupons and special promotions can require the same amount of time as locating the product. All this content is valuable because not everyone shops in the same way. Some consumers like to comparative shop and get input from product forums. Others like to go straight to their favorite etailer to find a competitive price and then to the product blogs. Still others are in it for the pure social aspects. As a result ShopByBrands is being redefined and reintroduced as a new way to shop online that sorts all this information for users. It’s called One-Start Shopping and it has all the features to fit any consumers’ style, all right on the same page. <br />ShopByBrands will appeal to brand advertisers who have less control of their brand impressions on search engines, social networks, blogs and other third party sites. Advertisers are more challenged to find a simple, direct way to reach customers interested in their products without having to out maneuver keyword bidding, put up with the clutter that comes with it and targeting consumers when they’re not ready for their advertising messages. There’s no other place on the internet where brand name companies are represented equilaterally because their inclusion is not based on a marketing effort. ShopByBrands is a pay-per-click model and gets paid by the advertiser or owner of the link a user has opted to click. <br /> <br />