1. Analyzing and Evaluating an Advertisement
Doritos
Maryam Al-Ghawi
201001030

2. Outline:
•Background of the Advertisement
•The Advertisement
•Persuasion Tactics
•Effectiveness
•Summary

3. Background of the Advertisement
•the advertising about a baby didn't want to eat his
food and when he saw a man eat Doritos, he interested
to take a one while the man didn’t know.
•The length is 30 seconds.
•This ad describes how Doritos has a good shapes
which attractive for all people.
•It is a comedy ad for general people (parents and
children).

4. •The Advertisement
http://www.youtube.com/watch?v=UOjrZc3-qbs&feature=related

5. •Persuasion Tactics
•In this ad the man is happy while he care about
baby because he enjoy eating Doritos
•The product has a good shapes differences other
product s
•Funny music in this ad to attract people
•The ad is so realistic and all the baby interested to
eat what others eating

6. reasoning errors
• The ad show the man is happy with the baby food
and maybe some watchers think the ad is just about
baby food.
• This ad doesn’t describe the taste of the Doritos.

7. Effectiveness
•
The advertisement has a lot of effectiveness
because of the idea that it gives people.
•
This ad show what the man and the baby did a
wrong because when the mother came back she
didn’t like what’s happened.
•
It should be just about Doritos not baby food.

8. Summary
•This ad has a good idea to attract people specially
young and kids.
•Also, it’s so funny ad that make people happy.