2. Objectives
At the end of this presentation, you will be able to:
1. Define culture
2. Define cultural competency
3. Identify how cultural competency can improve
health communication
4. Identify the cultural factors that influence cross-
cultural patient-provider interactions
5. List ways to develop cultural competence and to
assess your own cultural competency development
3. Why Learn About Cultural
Competence?
• Patients bring many varied and cultural backgrounds,
beliefs, practices, and languages, requiring culturally
competent communication to maximize the quality
of care they receive.
• Providers also bring their own cultural backgrounds,
values and beliefs, and biases to health care
encounters. Culturally competent providers take into
account how their own cultural orientation and
background influence their perceptions and
behaviors.
4. Cultural Bias is Everywhere
• A review in Family Medicine found evidence that race,
ethnicity, and language impact the quality of the patient-
provider relationship.
• Patients who are culturally different from their providers,
especially those who are not proficient in English, are less
likely to:
– Have providers identify with and understand their
situation
– Establish a connection and trust with providers
– Receive sufficient information
– Be encouraged to participate in medical decision-making
5. What is Culture?
• Most people think of culture in terms of race,
nationality, and religion, but culture is broader than
that.
• Culture includes groups that we are born into, such
as gender, race, national origin, sexual orientation,
class, and religion.
• It also includes the social groups that influence our
identity, including age, disability, social and
economic status, and even career.
6. Characteristics of Culture
• Two people my have exactly the same cultural
background but may respond differently to a given
situation and have different values on similar issues.
• Culture may be affected by many factors, including:
– Personality – Experience/time
– Gender – Level of ability (physical and
– Age mental)
– Sexual orientation – Spirituality/religion
– Social and economic status
7. What Does Culture
Encompass/Impact?
• Communications • Customs
• Language • Family obligations
• Art • Illness and death
• Religion • Preventive care
• Diet • Gender roles
• Environment • Social groups
8. These are Cultural Groups, Too
• Gay/Lesbian • Visually impaired
• Transgender • Mentally ill
• Disabled
9. The Importance of Culture
• Culture is a central issue in people’s lives. It
influences their beliefs, values, attitudes, and
behavior.
• Although people may share the same culture, the
way in which that culture is expressed will differ
from person to person and will vary over time.
10. Culture and Health Care
A person’s culture can affect:
• What is considered to be a health problem
• How symptoms and concerns about the problem are
expressed
• Who provides the treatment for the problem
• What types of treatment should be given
• How and when health care information is received
11. Culture and Health Communication
• Patients may choose not to seek needed services
• Providers may make errors in diagnosis because of
miscommunication
• Patients may not follow medical advice because they
do not trust or understand the provider
• Providers may order fewer or more diagnostic tests
for patients because they may not understand or
believe the patient’s description of symptoms
HRSA
12.
13. Social Structure
Egalitarian Hierarchical
• All are equal • Top down
– All competent adults – Husband makes
make decisions for their decisions
own health care – Patriarch makes decision
– Provider may be
expected to make
decision
14. What is Cultural Competence?
• Developing an awareness of one’s own thoughts,
attitudes, and environment without letting it
influence those from other backgrounds.
• Demonstrating understanding of a client’s culture.
Understand the cause and control of specific
diseases and the effectiveness of treatments in
different populations.
• Accepting and respecting cultural differences.
• Adapting care to accommodate the client’s culture.
HRSA
15. What is Cultural Competence?
The ability to acquire and use knowledge of the health-
related beliefs, attitudes, practices, and
communication of patients and their families to
improve services, strengthen programs, increase
community participation, and close the gaps in
health status among diverse population groups.
16. What is Cultural Competence?
• It begins with an honest desire not to allow biases to
keep us from treating every individual with respect.
• Learning to evaluate our own level of cultural
competence must be part of our ongoing effort to
provide better health care.
17. What is Cultural Competence?
Culturally competent providers consistently and
systematically:
•Understand and respect their patients’ values, beliefs,
and expectations
•Understand the cause and control of specific diseases
and the effectiveness of treatments in different
population groups
•Adapt the way they deliver care to each patient’s
needs and expectations
18. Why Provide Culturally Competent
Care?
• Every patient-provider encounter is a cross-cultural
encounter.
• Even patients with appearance and background
similar to yours can be culturally different due to life
experiences, personalities, interests, careers, etc.
19. Benefits of Culturally Competent Care
• Reduced health care disparities
• Improved health communication and health
outcomes
• Providing culturally competent care allows you to
develop trust and create partnerships with your
patients, and helps to ensure effective,
understandable, and respectful care for all patients.
20. Cultural Factors Influencing Patient-
Provider Communication
There are several cultural factors that can influence the
quality of patient-provider communication, including:
•Personal biases
•Nonverbal communication
•Patients’ families and dynamics
•Cultural values and beliefs
21. Why is Cultural Competence
Important?
Population Changes
Hispanic populations Increase to 23% by 2050
Asian populations Increase to 10% by 2050
African American Double in size to 15.7% (62m)
Non-Hispanic Whites Decline by 20% by 2050
www.census.gov, Population
projections 2008
22. Why is Cultural Competence
Important?
Languages
• Over 44 million Americans speak a language other
than English at home.
• Over 300 different languages are spoken in the U.S.
• Over 48 languages are spoken in Danbury
www.usinfo.gov Language Use and
English-Speaking Ability: 2000
23. Aging and Health
Number of people over the age of 65
2008 38.7 million
2050 88.5 million
• Over age 65: up to 3 chronic conditions
• Over age 85: at least one disability
www.census.gov
2008 age projections; National
Academy on an Aging Society 1999
24. What can culture influence?
• Health, healing and wellness belief systems
• How patient and consumer perceive illness, disease,
and their causes
• Patients’ behaviors seeking health care and their
attitudes to healthcare providers
• The delivery of services by the provider who looks at
the world through his or her values
• Compliance to medication and treatment plan
HRSA
25. Healthcare Disparities
• Health disparities and minority and foreign-born
populations are increasing
• African Americans’ infant mortality rates are 2 – 5
times higher than for European Americans
• Influenza death rates are higher for African
Americans than for European Americans
HRSA
26. The Asian American Patient
• Diverse population – Chinese, Filipino, Vietnamese,
Korean, Japanese
• Traditional definition of causes of illness is based on
harmony: balance of hot and cold states or elements
• Modesty highly valued
• May be too polite to disagree
• Communication based on respect; familiarity is
unacceptable
• Eldest male is head of family and may take the lead
in health decision making
27. Hispanic Health Beliefs and Practices
• Preventative care may not be practiced.
• Illness is God’s will and recovery is in His hands.
• Hot and Cold Principles apply.
• Expressiveness of pain is culturally acceptable.
• Obesity may be seen as a sign of good health and
well being.
• Diet is high in salt, sugar, starches and fat.
• High respect for authority and the elderly.
• Provide same sex caregivers if at all possible.
28. Cultural Groups
• Anglo American • Native American
– Direct eye contact – Anecdotes/metaphors
– Informed about details – Avoid eye contact
– Aggressive approach – Don’t speak to loudly
– Killing germs – Traditional healing very
– Antibiotics even when important
unnecessary – Never touch or casually
– Belief in technology admire a ritual object.
29. No Stereotyping
• Culture is expressed through the individual
• Not all members of a cultural group will believe the
same thing
• Variation within cultural groups.
31. Basic Strategies
• Speak clearly and slowly without raising your voice,
avoid slang, jargon, humor, idioms.
• Use Mrs., Miss, Mr. Avoid first names which may be
considered discourteous in some cultures.
• Avoid gestures – they may have a negative
connotation.
• Many carry or wear religious symbols – Sacred
threads worn by Hindus, native Americans-medicine
bundles. DO not touch them.
32. How would you make your practice
culturally competent?
33. Culturally Competent Care
• Treat people uniquely • Know your comfort
• Listen respectfully level
• Gender sensitivity • Establish trust
• Educate yourself
• Be aware of different
cultures
34. Scenario
A nurse, working as a community case manager, visited the
home of a toddler with severe physical and developmental
delays. She explained to the parents that with their consent she
would refer the child to a physiotherapy and occupational
therapy program that would help the child be more
independent. The parents refused, saying that it was their duty
to care for their child because the child’s condition is
punishment for having conceived before they were married.
They were not supportive of a program to increase
independence. The nurse was upset and felt the parents were
not acting in the child’s best interests.
35. Discussion
The nurse did not understand the family’s initial refusal of
treatment. After reflection and discussion with colleagues, she
realized that her personal and professional values of
independence were causing her to feel upset with the parents’
refusal. She decided to explore with the family their goals for
their child. In doing this, she learned that the parents wanted
their child to become stronger and have fewer infections. When
the same therapies were described as a means of meeting these
goals, the parents were quite willing to participate. The
program was developed to meet the goals that the family
identified as important.
36. Scenario
A couple comes to a walk-in clinic with a young child who is
crying and tugging at his ears. The couple has recently arrived in
the country but understands English well enough that the nurse
feels language is not an issue. An assessment reveals that the
child has an infection in both ears, and the couple is given a
prescription for an antibiotic and Tylenol drops for fever and
pain. The situation is fairly routine, and an interpreter is not
considered necessary. The parents are informed about the
diagnosis and treatment, and they nod in understanding.
37. Scenario, continued
The next day the couple returns with the child whose condition
seems to have worsened. There is now a pink discharge from
both ears, and the entire family is in distress. An interpreter is
called to assist. Through the interpreter, the nurse learns that
the parents had the prescription filled promptly, and they
understood the child was to be given the medicine every 4
hours. They had been administering the antibiotic orally, but
since they had treated previous infections with ear drops, they
had administered the Tylenol drops in the child’s ears.
38. Discussion
This example illustrates the importance of confirming
that accurate communication has been achieved. To
reduce the chance of confusion, the nurse could have
demonstrated how to measure, and then administer,
both medications. Culturally appropriate client
education materials would also have been helpful.
39. Scenario
A woman, 35, is admitted to the general medical unit.
While in the hospital, she expresses concern about her
partner’s ability to care for her children. She also
appears worried about how she will manage at home
after she is discharged. The nurse suggests that
perhaps a family meeting is necessary and offers to
contact her husband. The nurse further suggests that
maybe the patient’s mother, who has called often to
inquire about her daughter, should be involved in the
meeting.
40. Discussion
The nurse has made an assumption that the patient’s
partner is male and that the relationship with the
mother is one that will be supportive to the entire
family. For many couples in a same sex relationship,
the issue of family can be sensitive. For some people,
“family” is often their chosen family as opposed to kin.
By using the word “partner,” and asking the patient
who would be appropriate for a family meeting, the
nurse shows openness and a nonjudgmental attitude.
41. Scenario
A nurse is providing direct care to an elderly woman
newly diagnosed with angina. She has been prescribed
nitroglycerine to manage her angina attacks. The
patient reveals to the nurse her firm belief that her
illness is caused by the “evil eye,” a glance cast upon
her by another to cause this condition. She shows the
nurse her own remedy, which she claims will life the
curse of the evil eye and cure her.
42. Discussion
The nurse assesses the patient’s remedy for possible
health risks, such as high sodium content. As well, the
nurse negotiates with the patient to take the
nitroglycerine. In doing so, the nurse will need to be
vigilant to the potential objections the patient may
have to taking the medication. The goal is to have a
plan of care that includes the remedy for the evil eye,
but also includes the appropriate use of the
nitroglycerine. The nurse and the patient may not fully
understand each other’s preferences, but are willing to
accommodate both interventions.
43. The 4 C’s
• What do you call your problem?
• What do you think caused your problem?
• What have you done to cope with your problem?
• What concerns do you have about your problem,
about my recommendations?
44. Kleinman’s 8 Questions
1. What do you think caused the problem?
2. Why do you think it started when it did?
3. What does your sickness do and how does it work?
4. How severe is your sickness/ How long do you expect it to
last?
5. What problems has the sickness caused you?
6. What do you fear about your sickness?
7. What type of treatment do you think you should receive?
8. What are the most important results you hope to achieve
from this treatment?
Kleinman et al 1978
45. Benefits of Cultural Competence
• Greater patient compliance
• Fewer harmful drug interactions
• More appropriate testing and screenings
• Increased likelihood that minorities will seek health
care
• More successful patient education
46. Developing Cultural Competence
Attitude/skill-centered approach
• Recognize your own biases; understand how race,
ethnicity, gender, etc. play a role in healthcare
delivery and perception of health care.
https://implicit.harvard.edu/implicit/
• Acquire and apply culturally competent skills.
47. Developing Cultural Competence
Fact-centered approach
• Learn specific information, such as an ethnic groups’
history, their concepts of illness and disease, their
health-seeking behavior, disease patterns, etc.
48. Developing Cultural Competence
Organizational
• Build a foundation
• Collect and use data to improve services
• Accommodate the needs of special populations
• Establish internal and external collaborations
52. References
American Academy of Pediatrics. Plain Language Pediatrics. 2009. ElkGrove
Village, IL: American Academy of Pediatrics.
Arnold TL, Davis TC. Frempong JO et al. 2006. Assessment of newborn
screening parent education materials Pediatrics 117(5pt2): S341-s345.
HRSA Unified Health Communications Addressing Health Literacy, Cultural
Competency, and Limited English Proficiency.
Kleinman, A., Eisenberg, L., & Good, B. (1978). Culture, illness, and care:
Clinical lessons from anthropologic and cross-cultural research. Annals of
Internal Medicine, 88(2), 251-258.
Lenningert, M., & McFarland, M.R. (2002). Transcultural Nursing: Concepts,
theories, research & practice (3rd ed).New York: McGraw-Hill
National Academy on an Aging Society. Chronic Conditions : A challenge for
the 21st century, November 1999.
Pew Research Center.US Populations Projections 2005-2050.
Notas do Editor
In a study titled The Effect of Race and Sex on Physicians’ Recommendations for Cardiac Catheterization published in the New England Journal of Medicine in 1999, physicians referred hypothetical white males, black males, and white females at the same rate but were less likely to refer black females. NEJM 1999;340:618
We cannot force people to change their beliefs because we think ours are better.
It requires an honest assessment of our positive and negative assumptions about others.
A set of attitudes, skills, behaviors, and policies that enable organizations and staff to work effectively in cross-cultural situations.
It is apparent from these statistics that physicians will have to adapt to accommodate a larger and more diverse patient population. Working with patients from different cultures can make patient education a greater challenge and this can contribute to disparities in health care. In Connecticut alone, there was an almost 10% increase of Hispanic or Latino population from 2000 to 2010 according the US Census.
Racial and ethnic disparities are linked to poorer health outcomes and lower quality care. Language and cultural issues can have a significant impact on these disparities. Healthcare providers are in a position to have the opportunity to advance culturally competent care.
Our nation is aging. We are going to have many older patients with chronic conditions and disabilities who also have to be treated in a culturally competent manner.
Providing culturally competent care can help decrease barriers to health and reduce health disparities.
May feel providers have a higher status so will expect the provider to take charge. May use traditional medicine like cupping or coining.
Often Hispanic culture may be uncomfortable about seeing a social worker or mental health specialist and think that people will think there is something wrong with the family so they want to take care of it themselves.
Some individuals believe illness is caused by supernatural or by environmental factors like cold air. Do not dismiss as they play an important role in some people’s lives.
There is no way you can learn about every culture, but you can learn about certain taboos in different cultures. Some cultures are gender sensitive, for example. You can educate yourself about the main cultures in our community and become familiar with their cultural norms. Be sensitive: Cultural competence starts at the front desk.
Before meeting treatment needs, effective communication with the patient is needed to understand how the patient understands the problem and how they wish to address it. These are 8 questions a healthcare provider can comfortably ask a patient of another culture. You don’t have to ask all the questions or ask them in this order. You also don’t have to know about the patient’s culture, but you can learn about the culture through how it is reflected in the patient’s answers.
Build a foundation: Culture and language considerations should be included in any organizations missions and visions. Organizations wide policies that integrate cultural competence and support better care for diverse populations. Target Minorities: target culturally competent initiatives to specific population. This includes staff training and education as wellness as patient education. I know when building the new tower there will be more private rooms so people can have all their family members because as we saw different cultures have a much bigger emphasis on family involvement. But one thing I have noticed, signage is awful and in only one language so we need to change that. Establish Internal and External collaborations Work with community organizations to share info and resources to meet the needs of diverse populations Collect and use data: Review data to assess community needs before implementing services. Track current services to see how they are being used, services such a religious and spiritutal care, dietary requests
Role playing, study discussion, having a period once a month where you all bring in foods from your culture and ask a speaker to attend, maybe someone from your own unit or a physician or a clinical person who can talk about health care in their culture. That does happen on some of the units. Caring for Cultures day It is not a simple task. Becoming culturally competent is an attribute that takes time and patience. Simply learning facts about different culture does not necessarily deem individuals culturally competent It is not possible to learn everything about all minority groups, but having a knowledge base can be reduce anxiety and improve patient outcomes