Learn how to increase your social network and gain more exposure by building your social media influence. More digital marketing tips and resources can be found at digitalmarketingdeva.com/blog

1. How to Improve Your
Social Media Influence
Dianna Rands
Mary Iannotti
And YOU!

2. Here’s What We’ll Cover
• What Social Influence Is
• Benefits of Social Influence
• How to Find Social Media Influencers
• How to Build Relationships with Social
Media Influencers
• How to Rank Your Influence
• How to be an Influencer

3. What is social influence?
Within this sphere of social influence is clout
—the influence or power an individual
holds.
When your emotions, opinions or
behaviors are affected by others.
What is clout?

4. Benefits of Social Influence
Gain More
Exposure
Photo Credits:
• Concert - Aquidneck Experiences
• Social Netwok - Daniel Tenerife
Photo Credits:
• Concert - Aquidneck Experiences
• Social Netwok - DenisLabelle
Build Your
Social
Network

5. Benefits of Social Influence
Find
Mentors
Photo Credits:
• Cats
• Dartboard
Attain
Your
Goals

6. Benefits of Social Influence
Photo Credits:
• Fish - Pixabay
Be a Mentor

7. How to Find Social Media
Influencers
Photo Credits:
• Interests - S Anand
• Social Icons - Yoel Ben-Avraham
Look for social media influencers
who share your own personal
and/or professional interests.
Seek out social media
influencers on social
platforms.

8. How to Create Relationships
with Social Media Influencers
We consulted with the pros to find out how to do this.
Three social media superstars will give you advice
on how to build effective relationships with
influencers.

9. Martin Shervington
“Building a relationship with anyone takes
time, effort and paying careful attention to
'them' and their content.
It is through their content we can find ways to connect -
a joke here, a thoughtful insight there, and over time
you will often find they too will return some of that
attention to you.
Using Google+ we have an extra, very powerful tool in
Google Hangouts. Once you've made initial contact
with them and built your network a little, through
approaching them and asking if they would like to be
interviewed, you will find a stronger relationship will
form.”
Connect with Martin
google.com/+MartinShervington
facebook.com/martinsherv
martinshervington.com
@MartinSherv
How to Create Relationships with
Social Media Influencers

10. “Relationships are two-way, not one-way, right? Your first order
of business is to obviously get the attention of the influencer,
most likely by interacting with their Google+ posts and
+mentioning them when you share their blog content.
Connect with Stephan
google.com/+StephanHovnanian
pinterest.com/stephanhov
ShoviWebsites
@stephanhov
How to Create Relationships with
Social Media Influencers
What will really get their attention, though, is if you can
demonstrate how they have taught you something…then
they become a fan of you.
The two-way relationship then gets cemented when you
can teach (or provide) them something they need, such as
an area of expertise, a social distribution channel, or even
a business opportunity.”
Stephan Hovnanian

11. “One thing everyone has to remember when engaging with influencers is we get
more notifications than we sometimes see and unless we are tagged with our
G+ name we may never see any comments or questions someone asks.
Another issue I see is people always asking me for recipes, to develop menus
for them and anything food related they can think of. Asking someone for
something without a relationship is a good way to get ignored.
Connect with Chef Dennis
A Culinary Journey with Chef Dennis
google.com/+ChefDennisLittley
pinterest.com/chefdennis
@AskChefDennis
How to Create Relationships with
Social Media Influencers
When sharing an influencer’s work, always make sure to
mention them by name and write something about the post,
what you like about it and what the post is about. That shows
you have genuine interest or that you read it. Remember that
we are all regular people, and we got to the position we are in
because we enjoy engagement, but there are only so many
hours in the day and so much time to engage with new people,
so make an effort, and be patient. All good relationships take
time.”
Make sure you develop a relationship and that means it’s not just one
sided, that the influencer is responding and responding positively. It
may take three months to get someone to respond back in a positive
manner, but it’s well worth it.
Chef Dennis Littley

12. Confused About the
Google+ Lingo?
Some of you may not be familiar with the Google+
features the influencers referred to, such as Google
Hangouts and mentioning people.
So, lets review them now.

13. Google+ Hangout on Air
A Hangout On Air, also referred to as
HOA, is a live broadcast video that
streams through YouTube.
The video is recorded and is
always available on the
host’s YouTube Channel.

14. Mentioning an Influencer
You can cite an
influencer’s work or
knowledge in a blog post or
article. Then notify them
when you share
the article.
You mention an influencer
on Google+ by adding a “+”
in front of a person’s name.

15. Mentioning an Influencer
The influencer will get a
notification and can then
respond.

16. Mentioning an Influencer
Mention an influencer on Twitter by including their
handle in the message.

17. Managing Influencers
Google+ offers a notification feature that you can
use to increase engagement with influencers.

18. Managing Influencers
For those of you who don’t know about circles, they
are used to manage your contacts in Google+.

19. Managing Influencers
Put all of your influencers in a circle and turn on
notifications for that circle.

20. Managing Influencers
This way you’ll receive a notification whenever an
influencer posts something.

21. Managing Influencers
You can then follow their conversations, comment
on, or share their posts right away.

22. Managing Influencers
Create a list of influencers on Twitter.

23. How to Measure Your Influence
Photo Credits:
•www.Klout.com

24. How to Measure Your Influence
Photo Credits: www.Klout.com
One post with 100 responses will earn you more Klout than
100 posts with no responses. It’s the quality of the
engagement that counts.

25. Klout
The higher your Klout score, the more likely you are to receive “Perks”. This is a
marketing tool businesses use to get their brand out there among the masses. The
more engagement you have among all your social media platforms, the more likely
others will listen to what you have to say.

26. Klout
Within Klout you have your Influencer Landscape. This can help you in your
marketing strategies to determine who can be an influence for your brand. Or
someone you may want to spark more engagement with due to their influence.

27. How to Become a Social
Media Influencer
Photo Credits:
•Cap – By Krzysztof Szymański
Become a subject matter expert
on a specific topic.
Freely share your
knowledge and
expertise with others.

28. How to Become a Social
Media Influencer
Publish content that focus on
your areas of expertise on your
blog and in social networks.
Connect Google Authorship
to your blog so your
photo shows up in
search engine results.

29. How to Become an
Influencer
In social networks, engage in
discussions about the subject you
are building your expertise on.
This will build your credibility and authority.

30. How to be a Good Influencer
Respond to comments and
engage with people.
Thank people for
sharing your content.

31. Identify at least one action step you will take to become
an expert and build your influence.
Your Turn
Identify one person who is an influencer, or has mentored
you in the area you want to build your authority. Make sure
the person has a large social following.
Determine one action step you will take to deepen your
relationship with the influencer you identified.
Write down one topic you want to be an expert on, where
you can build your authority.

32. About Us
Mary Iannotti
Digital Marketing Deva
digitalmarketingdeva.com
Google+MaryIannotti
@mary
Dianna Rands
Aqua Fleur Salon & Spa
aquafleurboulder.com
Facebook
@AquaFleurSalon