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Defending Your Brand- Importance and Tips
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How far can you go to
defend everything that is
said about your brand?
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40% businesses measure
the success of their
externally facing social
media activities by brand
reputation enhancement
or social reach
- 8. www.position2.com | 650 618 8900© Position 2, Inc.
Employ a good social listening tool to learn about what
conversations involve you, your competitors and your brand
keywords
66% companies track their
brand using social listening tools
- 9. www.position2.com | 650 618 8900© Position 2, Inc.
Weed out the negative – not by denying, but by accepting
and correcting the situation
- 16. www.position2.com | 650 618 8900© Position 2, Inc.
When stuff is said, your CEO’s
reputation is also at stake.
87% respondents of a survey
said that they consider the
CEO’s reputation as an
important part of a company’s
reputation
- 19. www.position2.com | 650 618 8900© Position 2, Inc.
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