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Recruiting in the Digital Age  Community|SocialRevolution|Digital Recruiting 1+ 3 5
Community Recruiting is Complex Community is good for you  Your voice is important
Different Instruments Different Notes Different Sounds Different Gifts
Recruiting is Complex College  & Diversity Recruiting Search Engines Career Site Recruiting Events CRM Mobile Recruiting ATS System Recruiting Micro Sites Sourcing Tools Employee Referrals Job Distributors Job Aggregators Social Networks & Media Job Boards Recruiter Contacts Reporting & Analytics
VICE PRESIDENT Kelly Chapel Wimmer Solutions PRESIDENT Kristen Hill Amazon  SECRETARY Silke Habedank, Moss Adams LLP TREASURER Tony Muhlenkamp  MEMBERSHIP Zoe Stamolis  VP, Parker Services PROGRAMS Jim Hedington  Starbucks PROGRAMS Kelly Cartwright  The Newman Group,  SOCIAL EVENTS Karen Foster  Premera Blue Cross PROGRAMS TEAM Marcie Glenn Another Source TECHNOLOGY Marvin Smith Microsoft TECHNOLOGY  Tom Zinser ADP VirtualEdge MEMBERSHIP Annie Rihn Zillow.com
NWRA Special Interest Group: Sourcing The Sourcing 7 Team Michelle Geocaris-Starbucks Kay Kelison – Microsoft Jeremy Langhans-Starbucks Marvin Smith-Microsoft  Tito Magobet –Gates Foundation Bryan Reichert—Amazon Amybeth Hale—editor, SourceCon & Fordyce Letter
From WASH to the other WASH
Lance “thelance” Haun
BE A INNOVATOR   BE A COLLOBRATOR BE A PARTNER BE A CHANGE-MAKER BE A COMMUNITY MEMBER RECRUITING LEADERSHIP
Social Revolution
Social Revolution Influences on Recruiting Digital Persona (Traits) Web 2.0 World Segments on the Web Digital Branding Multiple Generations
Digital Divide
Digital Accent
Digital Accent
Digital Accent
Digital Accent
Digital Natives Digital Immigrants Digital Retards Digital Refugee
Facebook Frightens Me
Prehistoric Early Web Web 1.0 Web 2.0 2005- ? 1990-1995 1995-2005
50 million 450 million 100 million
50 million 450 million 100 million
[object Object]
Blogs
E-communities
Social NetworksMarketing Trends It Pays To Advertise Mass Marketing-TV, Radio, & Print (used demographics)  Social web marketing: customers are more in control of what they read, hear & watch Direct Mail, telemarketing, catalogs,  etc (demographics + lifestyle –medical & diet) Common Interests ,[object Object]
Feel (Attitudes)
Think (Interests)What Does This Mean For Recruiting?
Different Generations Challenges Each generation seems to have its own cultural, language and values to which it responds to messages Boomers Be All You Can Be 3 Generations Generation X An Army of One You Have Made Them Strong;  We will Make Them Army Strong Generation Y (Millennial)
Recruiting in the Digital Age
Driving Talent Direct To Your Career Site
Interests of Passive Game Prospects Sent email to “2847” “1764”  or >70% Visited
Blogs: Virally Spreading the Word Small game blogs are known for trolling job postings to find leaked information and break a story.

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Recruiting In The Digital Age Final Deck