Certero presentation at the ITAM Review Tools Day.

1. AssetStudio® SAM Services PowerStudio® Acquaintia® Passworks®
Software Asset Management People, Processes &
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Technology
PC Power Management Business Intelligence Self-Service Password
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Certero Tool Showcase – AssetStudio® V5

2. © Certero 2014 All Rights Reserved
Agenda
• Certero – who we are
• who we really are
• where are we going?
• AssetStudio® V5
• A Quick overview
• Summary

3. Certero – Who We Are (from our website)
A leading specialist in Software Asset Management (SAM), PC Power
Management (PCPM) and Windows Password Reset Solutions…
Helping enterprises to derive maximum value from their software and hardware assets.
Through intelligent software and design Certero removes complexity to drive high levels of
automation & efficiencies, complemented and supported by the very best skilled People to
provide Services and Customer Support.
Deployed in over 32 countries Certero solutions accommodate any organisation’s requirements
regardless of scope, size or skills.
With Offices in the UK and Australia Certero can provide a ‘follow the sun’ support service.
Certero also have a partner network to cover other key regions.
Certero has Three Microsoft Gold Competencies, Software Asset Management, Data Platform
and Application Development. Sales and Technical staff having been trained to Microsoft MCTS
level as a minimum, meaning the level and quality of the services provided are some of the
strongest available. Certero is also an Oracle Gold Partner.
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Certero – Awareness
• Is either lacking or quite strange
• When I ask or talk about Certero the perception of Certero
portrayed back to me is something we just do not recognise.
• “Niche ITAM player in the NHS” – and that’s a LAR’s view ?
• I really had no idea you could do all that – things we hear
• If only we had known about you earlier – things we hear
• You have a great product, you should really make more people
aware – things we hear
• We do listen and we will drive awareness in 2015 – one reason
why we are here today

5. Certero – Who We REALLY Are (less formal)
We REALLY want to the BEST, not the biggest
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We really want to deliver:
the BEST Products & Solutions
the BEST Services for our Customers
the BEST experience
the BEST Customer Satisfaction
We are NOT DRIVEN by trying to:
have the biggest number of deployments
the biggest revenue totals
the biggest number of offices
the biggest number of staff

6. Certero – Who We Really Are (Proof)
• AssetStudio® V3 – gaining momentum
• Looked at the market and the resurgence of SAM, Cloud, Mobile
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and general trends, demands being made
• All we could see was solutions with ‘compromise’ and ‘legacy’,
they were just not built for the future demands (Incl AS V3)
• ITIL – disparate ‘bolted together’ solutions (complexity, cost,
support) – did they have any longevity?
• No ‘holistic’ solutions – we believed this was the future
• So we ‘started again’ – built AssetStudio® V5 (July 2014)
• Brave, most important decision we will ever make at Certero
• Proof that we mean what we say and its not just marketing

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Certero – Where are we going?
• AssetStudio® V5 (July 2014) – 80% adoption – brilliant feedback
• Next Major Release – January 2015
• Cloud Monitoring | Apps-Store | SAP | MDM
• Roadmap for 2015
• IBM (increased scope) – may just miss January 2015 ?
• EMM (Enterprise Mobile Management)
• MAM, MCM, MEM
• APPLE management tool (IMACs, MacBooks, Servers)
• Continue to enhance the above – based on feedback
• Office in USA (USA | UK | AU) ; increase Partner network to cover
remaining areas

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IT Asset Management (ITAM)
 Advanced, highly detailed Inventory solution. across any
platform including:
 Windows, Mac, Linux & Unix
 Agent-less for those in the Datacentre or agent-based
AssetStudio® can do both, simultaneously, across any
platform.
 Specifically designed for Software License Optimisation &
Entitlement (SLOE), AssetStudio® obtains critical information
such as correct CPU’s, detailed software information such as
versions & editions, critical for expensive server software
licensing.
 The Inventory and licensing functions are dynamic with no
need for point-in-time data feeds, the complexity is removed
along with the risk of problems occurring.
 To manage software in virtual environments AssetStudio® can
import data from all major virtualisation technologies
including:
 HP, VMware, Windows, Citrix, IBM and various Linux

10. Software License Optimisation & Entitlement
(SLOE)
• AssetStudio® Data Connector (ADC) takes feeds from 3rd
Party Inventory tools such as SCCM, Altiris, LANDesk,
FrontRange & More
• Out-of-the-box coverage for all of the major vendors such
as Adobe, Microsoft and Oracle. The intelligent automation
applies Product Use Rights such as upgrade and
downgrades which are specific to the individual vendors.
• Intelligent software that assigns ‘best fit’ of licenses taking
all of the vendor rules into account including
upgrade/downgrade rights top provide a Real-time
Effective Licence Position (ELP) – the first step in the SLO
journey
• Take action to remove unused software & re-harvest
unused software licenses and your ELP dynamically updates
in the simple to use interface
• Advanced capability that enforces access control at device
level as well as user - Critical for device based licensing in
Terminal Services environments
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11. Software License Optimisation & Entitlement
(SLOE) Continued…
• AppsMonitor: Monitors all WINTEL & Cloud based
applications out-of the box with no need for configuration.
Data is collected of a large window of 12 months for more
accurate decision making.
• Get fast access to the critical information required through
just a few simple clicks. Answers can be understood in
business terms via charts and graphs in the simple to use
User Interface
• AssetStudio® can be fully populated or simplified by
creating personal and public folders, dashboards by
function, department, individual roles and even KPI’s, the
data is dynamically updated so you always have accurate
information for decision making
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12. Datacentre Software Asset Management (SAM)
• The advanced Discovery and Inventory provides detailed
information on all instances of Oracle, IBM & SAP software.
• AssetStudio® quickly establishes a safe and trusted
Effective License Position (ELP) for Oracle, IBM & SAP.
• Monitor usage of high value Oracle, IBM & SAP software to
identify unused software and release the surplus licenses.
• AssetStudio® for SAP & IBM provides license optimisation
for all key licensing models. For example with SAP
Professional & Limited Professional User licenses are
supported so you can avoid buying too many high cost
license types when lower cost licenses will meet user
needs.
• AssetStudio® supports all IBM licensing models including
PVU, UVU, RVU, Authorised user, concurrent user and
floating user which are automatically reconciled against
license entitlements.
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13. © Certero 2014 All Rights Reserved
AssetStudio® Summary
• Single, holistic solution for End to End Software Asset Management (SAM): solution: ITSM,
ITAM, SLOE, Datacentre, EMM
• AssetStudio® is built from the ground up to work together, straight out of the box, without
any of the usual mandatory, expensive configuration costs
• The brand-new solution has no legacy and is built to work together seamlessly
• The completely modular solution can also be run stand-alone or with any existing third party
solutions such as:
• Altiris, SCCM, LANDesk, FrontRange etc.
• Modern, simple to user interface: With AssetStudio® you can get fast access to the critical
information required through just a few simple clicks
• On-premise, Cloud or Managed Service solution: It can be hosted in the Cloud for those who
require a SaaS service, it can also provide enriched functionality in the SaaS provision retaining
all of the functionality of an on-premise solution

14. certero.com
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