MartinRoss Design is a graphic design firm that provides branding, marketing, and visual communication services. They have extensive experience working with both large corporations and small businesses. Their services include logo and identity design, print materials like brochures and annual reports, websites, signage, and packaging design. Client testimonials praise MartinRoss Design for their strategic thinking, listening skills, quality work, and enjoyable working relationships.

1. M
R
S T R AT E G I C I M A G E B U I L D I N G BRANDING PROJECT MANAGEMENT M A R K E T I N G C O N S U LT AT I O N

2. V Identity Systems/Branding
I S U A L C O M M U N I C AT I O N S
Logos and Trademarks
Internet & Intranet Sites
Annual Reports
Packaging
Marketing Materials
Publications
Signage and Displays

3. E
XPERIENCE
Through our years of experience as MartinRoss Design and as inhouse
graphic designers for major corporations, we are in a unique position to
identify with your objectives and priorities. Our diverse background and
expertise helps us analyze your company's overall marketing strategy and
communications programs, and also your positioning in the marketplace.
ATTENTION
From the first meeting we listen to you. You are in the best position to
understand your product or service and what makes it beneficial. We com-
bine your knowledge with ours to create materials that will communicate
effectively to your audience, whether they are your customers, employees
or stockholders.
Over the years we've worked closely with a variety of talented individuals
and those collaborative efforts have resulted in effective communications
and enjoyable working relationships.
FLEXIBILITY
We will work with you from the beginning of an idea to it’s completion,
working with your team, or bringing in other professionals as needed.
EXCELLENCE
Our primary mission is to produce the best possible result for our clients’
business, through careful project management and sophisticated design,
through creativity and common sense.
Many of the awards we've received for our work have been submitted by
our clients. They not only felt that we achieved our mission, but that the
work also deserved recognition.

4. P
RINCIPALS
Ross Rezac
Before forming MartinRoss Design over 20 years ago, Ross held various
graphic design, art direction and supervisory positions at Health Resources,
Inc., Northwestern National Life Insurance Co., and Creative Options. Ross
received her B.A. and M.A. degrees from the University of Minnesota.
Martin Skoro
Martin has been a graphic designer, art director and illustrator since 1978.
Prior to joining MartinRoss Design in 1984, he held various graphic design,
art direction and supervisory positions at the St. Paul Companies, the Minnesota
Museum of Art, and Dorn Public Relations. Martin has taught at the Minneapolis
College of Art and Design and North Hennepin Community College. He is a
graduate of the Minneapolis College of Art and Design.
ASSOCIATES
MartinRoss Design draws on an experienced group of professionals in marketing,
illustration, multi-media, photography, and technical production.

5. PA RT I A L C L I E N T L I S T
We are fortunate to have worked with a wide scope of clients, from Fortune 500 corporations to small businesses,
social service and arts organizations.
3M Hormel
American Express Financial Advisors International Multifoods
American Montessori Society Learning Strategies Corporation
American Red Cross Luiginos, Inc.
Analysts International Corporation March of Dimes
Anderson Windows Marquette Financial Companies
Apple Computer Medtronic, Inc.
Bayview Capital Group Meyer, Scherer & Rockcastle, Architects
Bell Museum of Natural History Minneapolis Community & Technical College
BellSouth Minneapolis Institute of Arts
Big Brothers & Sisters Minneapolis/St. Paul Magazine
The Bridge Minnesota Historical Society
Business Incentives Minnesota Landmarks
Cardia, Inc. Minnesota Museum of Art
Cargill Corporation Minnesota Public Radio
Carlson Marketing Group Minnesota State Colleges and Universities
Carolrhoda Books Musicland Group
CommonBond Communities North American History Theatre
Computing by Design Old World Tile
Consolidated Papers Padilla, Speer, Beardsley
Cray Research St. Paul Companies, Inc.
Data Card Sharp Electronics
Digital River Star Tribune
Embedded Technologies Target
Flying Carpet Theatre Towers Perrin
Fredrikson and Byron, P.A. Towle Real Estate Company
General Mills Tunheim Santrizos
Gerard Treatment Programs University of Minnesota Boynton Health Service
Graco University of Minnesota Extension Service
Graystar Corporation U.S. West
Health One Corporation Welsh Companies
1 1 2 5 Xerxes Avenue South • Minneapolis, Minnesota 55405 • 612.377. 5138

6. FROM SOME OF OUR CLIENTS' PERSPECTIVES
“MartinRoss Design created a new visual identity for our full-ser- President,
Welsh Companies
vice real estate company. This was a challenging project for the
designers because they worked not only with Welsh Companies as
a corporate entity but also with the seven companies that we
own. Marty and Ross are excellent project managers, they listened
to us and gave us a variety of concepts to choose from. The fin-
ished product shows their concern for detail and we are extreme-
ly pleased with the end result. We will definitely continue to work
with them.”
“We are pleased with MartinRoss Design’s capacity to think strate- Communications Manager,
CommonBond Communities
gically, problem solve and execute a final quality product. The best
part about working with Marty and Ross is they balance profession-
alism with a great sense of humor which makes working together
both productive and enjoyable.”
What we appreciate about MartinRoss Design is that they really Dean,
Continuing Education and Training,
listened to us, they heard us and captured the essence of who we
Minneapolis Community and Technical College
really are. We receive compliments on the their design from every
industry we serve.
Director of Communication,
“MartinRoss Design brought a punchy, contemporary look to our
American Montessori Society
magazine, which breathed new life into the publication while
maintaining the aesthetic of our organization. I continue to
appreciate their sophisticated use of humor, which reflects an
understanding that academic and amusing don't have to be
mutually exclusive. They adhere strictly to a production schedule and
actually help keep the rest of the production team—me includ-
ed—on our toes, when we begin to falter.”
We came to MartinRoss Design with an idea for a unique book, Former Program Director,
Oberholtzer Foundation
some photos and copy. Working thoughtfully and respectfully
with us in the beginning, they then created what is a piece of art,
a beautiful tribute to an amazing man, Ernest Oberholtzer.
Coordinating the project from start to finish, they utilized outside
expertise as needed and brought this very special book to life.
They were a delight to work with and I would enjoy another
collaboration with them.
1 1 2 5 Xerxes Avenue South • Minneapolis, Minnesota 55405 • 612.377. 5138

7. Organization Graphic Identity
CommonBond Communities
CommonBond Communities felt that they were not
a well-known organization, and their visual identity
did not adequately reflect their professionalism or
their mission of developing and managing afford-
able housing communities.
CommonBond asked MartinRoss Design to help it
develop a more contemporary, professional and
appropriate identity. The logo, with its spiral path,
represents stepping stones, growth, innovation,
professionalism and energy, speaking to both the
individual, the CommonBond community, and the
greater community.
MartinRoss also designed CommonBond’s stationery,
a set of 6 brochures, posters, a newsletter, signage
and several annual reports. We also developed a
standards manual and color palette so their in-house
staff and vendors can produce materials that retain
visual consistency.
MartinRoss Design • 1 1 2 5 Xerxes Avenue South • Minneapolis, Minnesota 55405 • 612.377. 5138

8. MCTC Continuing Education and Training
Having a logo in place, MCTC Continuing Education and
Training needed an identity to distinguish themselves
from the other schools within the larger MCTC campus.
It was also important that the Identity reflect the progres-
siveness, uniqueness and stability of the school.
1 1 2 5 Xerxes Avenue South • Minneapolis, Minnesota 55405 • 612.377. 5138

9. Company Graphic Identity
Welsh Companies
MartinRoss designed a new corporate graphic
identity, for Welsh Companies, one of the largest
and oldest full-service commercial real estate com-
panies in the area. Their goals were to reintroduce
Welsh as a major competitor in the class A properties
market and to bring unity to the marketing materials of
seven companies and all their services under the
Welsh umbrella.
The use of strong, clear graphics and bold colors
portrays a company that is solid but innovative.
The family of printed materials presents keystone
images featuring photo montages in stylistic themes.
The result is that the company is distinguished in
a fresh, new way from its competitors, and Welsh
Companies is receiving positive new exposure to
the community.
We designed the logo, stationery, a family of ten
brochures, ads, a web site home page, signage and
a market report integrating the new look of Welsh
Companies. MartinRoss also developed a Graphic
Standards Manual and color palette to help Welsh
Companies’ in-house staff and vendors produce
materials that present the corporate identity in a
visually consistent manner.
MartinRoss Design • 1 1 2 5 Xerxes Avenue South • Minneapolis, Minnesota 55405 • 612.377. 5138

10. Montessori Life Magazine
American Montessori Society
The American Montessori Society selected MartinRoss
Design to redesign Montessori Life to be a more attractive,
friendly, and accessible magazine. The first issue of the
redesigned 64 page quarterly magazine was published
in the spring of 2005 and remains a well-received, on-
going project.
Ad for Northwest Airlines Magazine
Metropolitan Airport Commission
This ad was commissioned by the Metropolitan Airport
Commission to congratulate Northwest Airlines for 50
years of service to the Asian market. The use of a dramat-
ic cloud/sky photograph for the background, along with
the sphere, the child, and the airplane illustration, made
this a memorable image for the message.
MartinRoss Design • 1 1 2 5 Xerxes Avenue South • Minneapolis, Minnesota 55405 • 612.377. 5138

11. Nutritional Brochure
General Mills–Cheerios
We developed an eye-catching booklet for parents and
health care professionals on nutrition for children. It was a
subtle way to try to boost the sales of Cheerios while giving
important information about nutrition. Each spread deals
with a notable period of a child’s development.
Promotional Brochure
RLW (Robinson, Loyd and Williams)
RLW needed to have a promotional tool to use as a flagship
piece that represented the three companies making up
RLW. Through text and imagery we were able to illustrate
the three corporations which deal with: food and beverages;
hospitality, retail and giftware; and a children’s foundation.
MartinRoss Design • 1 1 2 5 Xerxes Avenue South • Minneapolis, Minnesota 55405 • 612.377. 5138

12. WalkAmerica Campaign
March of Dimes
We designed the WalkAmerica Campaign for March of
Dimes to be celebratory and festive, energizing people
for the walk.
75th Year Anniversary Celebration Materials:
Logo, Invitation, Annual Report
Big Brothers & Sisters
For the 75th year of the Minneapolis Big Brothers and
Sisters, we created a festive logo and invitation. For the
annual report cover, we used wonderful nostalgic pho-
tographs we discovered in their archives.
MartinRoss Design • 1 1 2 5 Xerxes Avenue South • Minneapolis, Minnesota 55405 • 612.377. 5138

13. Web Site
Pepin Hugunin & Associates
Pepin Hugunin were not happy with a new site design
that a web company had designed for them, so they
asked us to provide a more appropriate design for their
firm. They are now very pleased with their web site.
Web Site
Orfield Construction
John Orfield needed a site that not only reflected the focus
of his construction and design business, which is urban
new home construction and additions, but also a site that
distinguished his company from a brother and cousin who
have similar businesses.
John’s character is reflected in the warm and trustworthy
feeling the site projects.
MartinRoss Design • 1 1 2 5 Xerxes Avenue South • Minneapolis, Minnesota 55405 • 612.377. 5138

14. Envirotest Program Logo
Minnesota state requirements to have emissions checked
initiated the need for an identity and promotional campaign
for the inspection stations around Minnesota.
The St. Paul Companies Program Logo
An innovative trio of a nearly artificial intelligence level
software prompted the need for a logo representing the
technology used in working through Claim submissions
for The St. Paul Companies’s largest division.
Anthony Real Estate Company Logo
Our client from Arizona needed a mark that spoke specifi-
cally to the region he represents. We accomplished that
through using shapes and colors of the Southwest.
Anderson Windows Program Logo
A strong, recognizable mark was needed to signify the
resource offered to employees.
MartinRoss Design • 1 1 2 5 Xerxes Avenue South • Minneapolis, Minnesota 55405 • 612.377. 5138

15. Wisconsin School Program
A logo representing a reading program
applied throughout Wisconsin schools.
MNSCU
MNSCU, The Minnesota State Colleges and
Universities System, created a web site
where over the internet, an individual could
post their creative portfolio for general
review
Cincinnatus
The corporate cunsulting firm engaged us to
develope a mark representing the humble
farmer and Roman councel Cinncinnatus.
Similarly marked by a philosophy of mea-
sured assistance, Cincinnatus represents cor-
porate consultation in it’s most responsive-
ness and ethical conduct.
Fort Smith, Alabama
Meyer Scherer & Rockcastle, Ltd (MS&R)
engaged us to design a logo for the library
being developmented by MS&R in Alabama.
1 1 2 5 Xerxes Avenue South • Minneapolis, Minnesota 55405 • 612.377. 5138

16. Book for The Minneapolis Institute of Arts
Beauty, Honor, and Tradition
A collaborative exhibit between the Smithsonian Insti-
tution’s National Museum of the American Indian and The
Minneapolis Institute of Arts was the impetus for the pro-
duction of this 93⁄4“ x 121⁄4” book.
Chosen for their unique quality, the shirts are outstanding
in regard to their craftsmanship and cultural significance.
The design of the book respects the cultural statement
these shirts voice and carefully displays the rich quality of
each of the pieces.
Book for Robins, Kaplan, Miller & Ciresi, L.L.P.
Rewriting the Odds
The law firm of Robins, Kaplan, Miller & Ciresi selected us
to design and coordinate the production of an 84 page
hard cover book on the history of the firm. The cover has
a leather spine, and for visual interest inside, pieces from
their stunning collection of artwork separate the chapters.
MartinRoss Design • 1 1 2 5 Xerxes Avenue South • Minneapolis, Minnesota 55405 • 612.377. 5138