1. MARTIN HOWLEY
Executive Profile
IT Director successful at defining market and customer requirements. Over 25 years in IT management, including
software product development, with an emphasis on designing and delivering flexible solutions to solve complex business
scenarios. Extensive experience in partnering with internal and external customers to help differentiate the business with
technology solutions and process improvements. A passion for building high performing teams that grow to meet the
demands of highly interconnected organizations.
Skill Highlights
Technology development and implementation
Enterprise application delivery
Technology strategy
Portfolio management
End-to-end product lifecycles
Global and strategic sourcing
Customer relations specialist
Product management
Value analysis
Business requirements development
Business systems analysis
Strategic business analysis
New concept introduction
Process redesign & simplification
Agile development methodologies
Scrum methodology
Trend/market analysis
Product lifecycle management (PLM)
Waterfall framework
Risk management
Project management
Functional requirements
Core Accomplishments
Executive experience.
Successful senior delivery leader for $550 million implementation project for the largest health-care organization
in the world.
Director of IT for multi-national health care data analytics organization.
Director, Enterprise Portals Practice for international SAP consultancy.
Multiple awards for performance.
Recipient of a Quality Award in 2000 from the Mayor of the City of Cleveland.
Leading the Way aware recipient, Hewlett Packard.
Program & Requirements Management.
Designed and developed a business requirements analysis process for tracking 1600 requirements across 16
unique contracts for the development and implementation of a first generation integrated RTLS solution.
Led an 80-person team of multi-country analysts in completing a $16 million technology uplift project for a major
manufacturing company.
Designed enterprise solution for a major manufacturer to deliver real-time quality data, generating a 200 % ROI.
Managed complex BI/DW deployment programs, facilitating acquisition of business requirements.
Prepared design specifications, developed reporting and analytics, tested and managed user adoption.
25822 Risen Star Drive, Wesley Chapel FL 33544
Cell: 813-500-7578 - martin@thehowleys.com

2. Professional Experience
Manager - Value Engineering
May 2014 to Current
Hewlett Packard Enterprise Services － Palo Alto, CA
Accountable for requirements management, QA, transition team and sustainment team for a $550 million
program for the world's largest health care organization.
Managed the four teams mentioned above, allocating resources to ongoing projects, enforcing deadlines, and
quality outcomes.
Delivered detailed future feature roadmaps that included action items and project targets.
Spearheaded cross-functional initiative to achieve the development of a single requirements specification
document and requirements traceability solution.
Analyzed key metrics to measure implementation solution effectiveness.
Led a cross-functional team of engineers, QA's and UX designers to develop features and fix product defects.
DIRECTOR, Corporate Solutions & Collaboration Services
July 2012 to May 2014
Press Ganey Associates － Wakefield, MA
Accountable for the complete back office, including financial systems, human resource applications, sales
applications, collaboration tools and communications solutions.
Successfully led the upgrade from AX4.0 to AX2012.
Implemented Cisco's Unified Communications platform, Cisco IPT, TelePresence (Video Conferencing), Jabber
and Cisco's CWMS (WebEx On-Premise) Solution.
Led a cross-functional team in the implementation of technology solutions for two new executive corporate offices
and delivered all infrastructure, network, backup, UPS, telephone, Audio Visual and TelePresence solutions.
Implemented Agile methodology for the development of enhancements / new releases for all back office solutions
including, AX2012, MS CRM 4.0, SalesForce.com, Big Machines, SharePoint 2010, Taleo, SuccessFactors,
HireVue plus an additional 35 back office applications.
Led the development of two new Websites to support Press Ganey Associates.
APPLICATION SERVICES MANAGER
September 2011 to July 2012
Maxim Healthcare － Columbia, MD
Developed the strategy and technical roadmap to redesign Maxim Healthcare application architecture for
collaboration & business intelligence services.
Defined an approach to move all 350 offices to a global instance of SP2010 and migrate all data from Microsoft
Office SharePoint Server (MOSS) to SP2010.
Implemented a BI plan utilizing SharePoint Performance Point, Excel Services and SQL Reporting Services
(SRS.)
Successfully led the delivery of a custom incident management reporting and tracking system on MOSS, which
decreased processing time for clinical incident reports, increased reporting capabilities, and enabled the
business to manage and monitor compliance issues, and effectively reduce the number of compliance violations.
Architected and deployed a SharePoint 2010 platform to support internal external and public collaboration
services as well as support the public facing web.
Developed process to streamline SharePoint and SRS development to increase accuracy and customer
satisfaction.

3. Architected a secured tablet based solution which utilized medical eForms for clinical staff to complete in the
field.
GROUP-MANAGER
August 2009 to September 2011
Smith & Nephew － Tampa, FL
Set strategy for global web initiatives, for all Smith & Nephew business units, in 66 countries, to include external
web presence, intranet, extranet and application specific portal solutions.
Developed and implemented integration between core ERP, legacy application and enterprise portal platform.
Drove business improvement through the delivery of process automation tools.
Defined and delivered roadmap for implementation of SharePoint 2010 for global intranet/extranet.
Project managed the deployment of EpiServer and SharePoint 2010 for external content management solutions.
Led the conversion from legacy content management solution to the OpenText RedDot platform.
Defined strategy to redesign all public facing web solutions.
Defined a technology solution for process automation for the leading business solution within the orthopedics
unit.
Defined strategy and delivered MS Dynamics CRM platform.
SENIOR CUSTOMER EXPERIENCE MANAGER
June 2007 to August 2009
T-Mobile USA － Tampa, FL
Responsible for enterprise search initiative, divisional intranet solutions development and deployment, extranet
solutions, enterprise content management (ECM) strategy, Next-Gen content desktop.
Deployed new enterprise search platform that enabled 90% improvement in search results, which led to increased
response time and accuracy for customer service staff, which in turn reduced the cost of client contacts across
the 30,000 customer service representatives.
Developed and deployed divisional intranet solution to connect the Integrated Customer Experience organization
with business partners and customers.
Providing real-time KPI monitoring.
Developed the ECM strategy to support the next-gen desktop for all customer facing employees.
CONSUTLING SAP PORTALS PRACTICE MANAGER
January 2007 to June 2007
Equal-Plus, Inc. － Atlanta, GA
Responsible for managing delivered solutions to Tier 1 customers.
Developed and delivered Customer Facing Portal Strategy for integrated order processing, inventory
management, order tracking and invoice processing utilizing the SAP NetWeaver Portal.
Defined practice responsibilities and developed standardized repeatable deliverables to ensure a uniform
customer experience.
Gained three new clients for the business in a consultative role.
Developed and trained existing company personnel to grow and manage the practice.
Defined practice objectives and developed practice collateral to support both the sales and delivery process.
DIRECTOR
January 2004 to January 2007
QDC, Inc. － Tampa, FL
Responsible for the concept development and creation of two industry leading retail pet products websites.

4. Developed on-line brand creation and marketing, as well as overall responsibility for P&L.
Major responsibilities included defining infrastructure requirements, developing on-line capabilities, product
management, integrated supply-chain issues with both domestic and international suppliers, brand creation and
brand management.
Grew the business from start-up to a multi-million dollar operation with three national distribution points.
Oversight of product management and brand management.
Responsible for distribution systems management.
DIRECTOR
August 2001 to January 2004
CoreVal Consulting － Mayfield Heights, OH
Successfully sold, led and delivered 14 enterprise portal solutions in the Fortune 500.
Launched EIP Practice and directed all functions, including strategic planning, client and staff training, sales
training, vendor relations, and service delivery.
Leveraged ERP expertise and business analysis skills to design and implement portal solution focused on
Knowledge Management, streamlining of Business Processes, Application Integration and surfacing, and
self-service.
Led project teams in developing solutions in the following industry verticals: automotive, finance, health care,
high-tech, consulting, engineering, energy and legal.
Developed multiple BPO schemas using Portal Technology in the CPG market.
Led the project implementation team developing and deploying ESS for state government on EP 5.0.
Designed and managed the implementation of a B2B portal in the automotive industry to support delivery KPI's
and real-time Quality Data across the supply chain 2 tiers down to the OEM.
Led the project implementation team in the development of a new enterprise desktop for the mining industry
combing data from multiple disparate systems to provide unique cockpit views of the organization to senior
management.
Designed and managed the implementation of a B2B portal spanning two distinct instances of SAP from two
different companies, combining order management and production data from one company with distribution data
from the second company, creating a business facing customer portal that provided real-time order to promise
data.
Developed an EP solution focused on Competitive Corporate Data in the manufacturing space.
Technical and project team recruiting and placement.
PRINCIPAL CONSULTANT / MANAGER
April 2001 to August 2001
PricewaterhouseCoopers － Cleveland, OH
Brought on board to lead integration of non-Human Resource information within enterprise portal, with primary
goal of growing portal into turnkey delivery solution for all applications and data in employee- and customer-based
capacity.
Qualified customers, delivered sales presentations, and ensured customer relationship development.
Expanded current concept of HR Portal to include supply-chain (traditional and non-traditional), financial,
business intelligence, and CRM-focused information.
Conceived strategy for continuing expansion of New Enterprise Portal into industry specific solutions targeting
automotive, finance, consumer products, and health care markets, among others.
BUSINESS STRATEGIST / CLIENT RELATIONSHIP MANAGER
January 2000 to January 2001

5. marchFIRST, Inc. － Independence, OH
Developed strategic business portal concept for integration of all business based information and applications
that integrated knowledge management and real-time system information, along with singular view of entire
enterprise The B2E integrated portal concept was being applied at marchFIRST consulting as the enterprise
solution to knowledge management, collaboration, and application integration for all consulting and internal staff.
Managed and coached project teams of up to 80 consultants.
Nurtured business relationship at Dana Corporation that enabled portal to integrate information and systems from
shop floor to the boardroom, with project serving as impetus for $5 million in booked business and $2 million in
add-on revenues.
Spearheaded portal concept business development activities for domestic and global sales spanning
Washington, DC to Seattle, WA, as well as Germany, Austria, France and England, with confirmed Q3/Q4 service
sales of $1.9 million.
Developed methodology for implementing "new concept" corporate enterprise information portal that sold to $14
billion automotive supplier and $1.2 billion global consulting firm within 3 months.
Designed enterprise solution for Tier 1 automotive supplier to deliver real-time quality data, generating 200%
ROI.
Created entire Program Management function for multimillion-dollar suite of projects.
Developed internal methodology used for assessing requirements of global portal deployment.
Signified as founding member of the marchFIRST Automotive Center of Excellence (ACOE).
SENIOR PROJECT MANAGER / BUSINESS STRATEGIST
January 1999 to January 2000
FutureNext Consulting － Cleveland, OH
Developed strategy offering for this emerging e-Commerce consulting firm that resulted in multiple strategy
engagements and additional consulting services for web development with back-end systems integration.
Planned and steered the corporation's largest e-Commerce project, resulting in successful deployment of
Things Remembered.com.
Developed strategy for implementing total project management into all service offerings to ensure on-time,
on-budget fulfillment of client deliverables.
Deployed e-commerce action plans for interactive web e-Store of major eye ware provider; formulated new
business strategy for managed care vision company.
PRINCIPAL CONSULTANT / PROJECT MANAGER
January 1998 to January 1999
Keane, Inc. － Cleveland, OH
Held key accountability for total project management and client strategy in multiple client-based engagements,
ranging from Y2K initiatives and internal government systems to e-Commerce projects.
Merged strategic with tactical action plans to achieve short-and long-term goals.
Directed cross-functional team of clinical engineers and facility managers in creation of enterprise-wide Y2K
strategy for Embedded Systems, Facilities, PC/Networks and Medical Devices.
Established procedures for core business disciplines that addressed all Y2K issues.
Guided 11 individual organizations through all steps necessary to establish benchmark for Y2K compliance
acceptable to legal, risk management, internal audit, and Board of Governors.
Led group of developers in creating business support applications to manage functions of major public utility,
including HR, Finance, Purchasing, Fleet Management and, Union Grievance Tracking.
Introduced e-Commerce solution for auto finance organization; defined business plan requirements and strategy

6. for IT, business, and product development factors.
Distinguished as founding member of Keane e-Business Solution Strategy Group.
PROJECT MANAGER
January 1996 to January 1998
Medical Mutual of Ohio － Cleveland, OH
Functioned as Project Manager overseeing core business application development and integration activities.
Analyzed new business needs and coordinated resolution of current business/system problems.
Determined user requirements and aligned these with on-target IS solutions.
Managed and coordinated efforts of 50 programmer analysts and vendors in troubleshooting and development of
client/server-based claim processing application.
Served as primary liaison between IS staff, end users, and upper management.
Functioned as IS project manager directing team of 12 during implementation of client/server-based clinical
applications.
Led win-win negotiations with vendors' providing products and services.
Directed flow and scope of multiple projects and performed feasibility studies for proposed projects.
Public Speaking Engagements
Bowling Green State University / Internet Strategy Seminar Series.
Northeast Ohio Software Association - Business Forum - Enterprise Portals.
Plumtree Enterprise Portal - A case study of the Dana Corporation.
Education
Bachelor of Science: Business
University of Phoenix － Phoenix, AZ
Lean Six Sigma Black Belt
Management and Strategy Institute － Downingtown, PA
Professional Affiliations
AIIM
Dynamic Systems Development Method Consortium
Certifications
SAP Portals Enterprise Information Portal Certification
Project Management for the Professional - Keane Inc.
Enterprise Portals: Keys to success - PricewaterhouseCoopers
Program Management - PricewaterhouseCoopers
Portals: A Technical Roadmap - PricewaterhouseCoopers