A new way of talking: tweetism, the Mossel Bay Story Telling Festival, and the Mossel Bay Travel Festival Plus: How to prononunce Eyjafjallajökull - and why the social lessons from Ash Week are significant for Mossel Bay

1. Share
Mossel
Bay

2. Lifestyle
Why?
Share Mossel Bay

3. Business
Why?
Share Mossel Bay

4. Economy
Why?
Share Mossel Bay

5. Beauty
Why?
Share Mossel Bay

6. Awareness
a8racts
visitors
Why?
Share Mossel Bay

7. Don’t panic!
The people you talk to
are more important
than the tools with which you talk to them

8. The
(social)
network
effect
We naturally gravitate to the social media
platforms where we can interact with the
people we care about. If these people move on
to a different platform, we usually follow them,
because it’s social benefits we seek; media and
content are just means to an end.
WEARESOCIAL.SG

9. Eyjafjallajökull
KLM
and
the
2010
ash
cloud

10. Ay-­‐yah-­‐fyad-­‐layer-­‐kuh-­‐tel

11. Ash
Week
by
numbers
15
to
21
April
100,000
flights
10
million
travellers

12. Cost
to
Europe’s
economy:
US$
5
billion
Airline
capacity
Worldwide
-­‐30%
Europe
-­‐75%
Middle
East
-­‐20%
Africa
-­‐30%

13. Oh.
It’s
all
of
us

14. Digital
media
is
the
secret
weapon
in
the
fight
for
customer
loyalty
Our
lesson?

15. 1.
Voluntweesm
2.
Storytelling
Fesval
3.
Travel
Fesval
The
plan

16. Voluntweesm
Share
Mossel
Bay
on
line
One.

17. (But
Twi8er’s
only
one
example)
(And
it’s
not
even
a
very
good
one)

18. Mossel
Bay
Storytelling
Fesval
1.
365-­‐day
on-­‐line
collaboraon
2.
5-­‐day
real-­‐world
party
Two.

19. Collect,
collate,
curate
Entertain,
educate,
discover
Sensise,
share,
culvate
Wiki:anon-lineencyclopaediacreatedbyacommunity

20. Mossel
Bay
Travel
Fesval
3-­‐days
on
line
&
in
the
real
world
Three

21. Day
1:
talks
&
seminars
Day
2:
table-­‐top
exhibion
Day
3:
tours,
oungs,
visits,
open
houses
Voorkamer
museum:
a
museum
in
your
own
home

22. 1.Voluntweetism
2.The Mossel Bay Storytelling Festival
3.The Mossel Bay Travel Festival
Thepower
of us all
Share Mossel Bay

23. (The holy grail of marketing)
Create
the
aura

24. Mossel Bay Tourism
www.visitmosselbay.co.za
Martin Hatchuel martin@barefootclients.co.za - April 2013
Eyjafjallajokull pic by Árni Friðriksson via commons.wikimedia.org