Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Billboard Advertising
1. Basics of
Billboard Advertising
For Communication Updates
Like Us on facebook.com/shanticommschool
Follow Us on twitter.com/shanticschool scs.edu.in
2. Billboard
• Billboard also known as hoarding is a large outdoor advertising structure typically found
in high traffic areas and busy roads.
• Billboards typically shows large witty slogans and distinctive visuals.
• Billboards are generally placed on highways, expressways where they command high
density consumer exposure.
• Poster is also a form of billboard advertising, viewed principally by residents and
commuter traffic, with some pedestrian exposure.
For Communication Updates
Like Us on facebook.com/shanticommschool
Follow Us on twitter.com/shanticschool scs.edu.in
3. Billboard
Keep It Clear and Precise
• Billboard are meant to be read while we are on the move, so lesser the words used, better
is for the reader to read the entire message.
• Six seconds are considered to be industry standard for reading a Billboard.
• So a great communication is a perfect combination of length of message and its ease of
reading.
• Avoid Paragraphs and Long texts, if it gets compulsory then avoid a billboard.
For Communication Updates
Like Us on facebook.com/shanticommschool
Follow Us on twitter.com/shanticschool scs.edu.in
4. Billboard
Be Noticeable, but not a Distraction
• Billboard are targeted at bikers, pedestrians, drivers and cyclists majorly consuming few
seconds of them.
• So the job of the advertiser is to get noticed on a busy road , but it should never be a
reason for causing any accidents.
• So the balance between Being Noticed and still not distractive enough is a very critical
point for advertiser.
For Communication Updates
Like Us on facebook.com/shanticommschool
Follow Us on twitter.com/shanticschool scs.edu.in
5. Billboard
Don’t expect a Direct Response
• Billboard are meant for branding purpose which is a one way communication, so don’t
expect a direct response from the customers.
• So the detailed contact in terms of phone numbers and other online portals is not a great
idea and it won’t be effective..
• Billboards are ideal for Brand building and campaign supporting, not suitable for
interactive communication.
• For Interactive Advertising, one should prefer print ad, TV Commercial, Radio, Website
and Direct Mail.
For Communication Updates
Like Us on facebook.com/shanticommschool
Follow Us on twitter.com/shanticschool scs.edu.in
6. Billboard
Be Smart but Not Too Clever
• Smart Billboards grab attention , leave a lasting impression and boring billboards are
ignored.
• Don’t get too hard on the audience. Don’t force your audience to think too much to
understand your message..
• Billboards should be smart and not a complex puzzle.
• Keep it Simple and Subtle Clever
For Communication Updates
Like Us on facebook.com/shanticommschool
Follow Us on twitter.com/shanticschool scs.edu.in
7. Billboard
Number Matters
• Billboards purchased in bulk offer a good bargaining discount and are very much
effective as compared to just a single billboard.
• Billboards are more effective when used more in number as they support each other for a
major branding purpose..
• Higher the number of Billboards, higher is the number of eyeballs grabbed. So
depending on the marketing objective and expected target audience, the number of
billboards can be chosen.
For Communication Updates
Like Us on facebook.com/shanticommschool
Follow Us on twitter.com/shanticschool scs.edu.in
8. Billboard
Be Creative
• Be creative in your ideas.
• There are so many options available in billboards like in 3D, animations or any
interactive billboard.
• Take this as an opportunity to do something eye catching and memorable.
• It can create good PR for free, if it is catchy enough to catch attention of media.
For Communication Updates
Like Us on facebook.com/shanticommschool
Follow Us on twitter.com/shanticschool scs.edu.in
9. Thank You
For Communication Updates
facebook.com/shanticommschool
twitter.com/shanticschool
scs.edu.in
