Webinar on Tuesday, 10/22/13 discussing the economic benefits of sustainable business initiatives for small and mid-sized companies (SMEs or SMBs).

1. A webinar on how sustainability initiatives
positively impact a company’s bottom line
Presented by: Sustainability4SMEs and the International Society
for Sustainability Professionals; October 22, 2013

2. William Sarni, Director and Practice Leader, Enterprise
Water Strategy:
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3. Researcher Introductions
Martha Young
Graham Russell
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4. Large Corporations
Realizing real Benefits
Innovations
New markets
Influencing supply chain
Achieving real impacts
Social
Environmental
Economic
Bottom line: There is a significant opportunity for SMEs to achieve
comparable results
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5. Goals of the research
Hurdles and how to overcome them
Identify the best place to begin
Resources available
Define the roadmaps
Industry specific case studies
Bottom line: There is an opportunity to convert sustainability adoption from
a trickle to a waterfall!
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6. Briefly, project mechanics
Disciplined approach
Identifying market demand
Survey instrument
Driving respondents
Case studies
Endorsements for the research
Bottom line: There is a need for research, how-to information and
industry-specific success stories for SMEs across all vertical markets
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7. Preliminary Findings
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8. Hurdles & Barriers
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9. Sources of
Information
Identify the top five sources, (with #1
being the most important) the Company
uses to obtain information on
Sustainability best practices, methods
for implementation, and tools for
measuring success
40
35
30
25
20
15
10
5
0
37
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32
34.6
32
23.8
27.3

10. Different verticals, different drivers
Real Estate / Construction
Personal values of CO's…
21.05%
Influenced by interns, new…
Professional Services
Personal values of CO's…
36.67%
Influenced by interns, new… 0.00%
5.26%
Seen major benefits obtained…
10.53%
Seen major benefits obtained…
Emphasis on driving costs out…
10.53%
Emphasis on driving costs out…
10.00%
New mkts, prods or other…
10.00%
New mkts, prods or other…
15.79%
Rising costs raw materials &…
10.53%
Rising costs raw materials &…
Rising cost of commodities
10.53%
Rising cost of commodities
Finance incentive govt,… 0.00%
Risk mitigation
Regulatory compliance issues
10.00%
Regulatory compliance issues
0.00%
3.33%
Customer demand
10.53%
Upstream supply chain… 0.00%
5%
13.33%
Upstream supply chain…
10%
3.33%
Risk mitigation
5.26%
0%
3.33%
0.00%
Finance incentive govt,…
Customer demand
6.67%
15%
20%
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25%
3.33%
0% 5% 10% 15% 20% 25% 30% 35%40%

11. Local is important!
Bottom line: Small and mid-sized businesses need local support
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12. Wrap up
Trusted advisors such as trade associations, accounting
firms, chambers of commerce, etc., contact us to learn
how your organization can access the data
Small or mid-sized company, complete the survey
Sign up to be a case study
Obtain free global recognition through the media
channels supporting the research
Receive free professionally written case study for your
marketing team to use as desired
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13. Questions and Answers
Survey access:
www.Sustainability4SMEs.com
eMail:
MarthaY@Sustainability4SMEs.com
GrahamR@Sustainability4SMEs.com
Thank you to the ISSP for hosting this webinar.
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