Promotions.com, a leader in interactive marketing and consumer promotion technologies, and digital marketing agency 360i recently helped launch what transpired into an industry first campaign for client Oscar Mayer. The Oscar Mayer “Yes Quest” was not a contest, sweepstakes or instant win game, the campaign was based primarily on a coupon offer with a unique twist. The inaugural promotion was the first time that any Kraft brand used a limited-time offer as part of a "progressive-style" digital marketing campaign.

1. Promotions.com Helps Say ‘Yes’ for Oscar Mayer
S w e e p s ta k e s P ro v id e r L a u n c h e s “Y e s Q u e s t” C a m p a ig n
NEW YORK, NY, May 30, 2012—Promotions.com, a leader in interactive
marketing and consumer promotion technologies, and digital marketing agency
360i recently helped launch what transpired into an industry first campaign for
client Oscar Mayer. The Oscar Mayer “Yes Quest” was not a contest,
sweepstakes or instant win game, the campaign was based primarily on a
coupon offer with a unique twist. The inaugural promotion was the first time that
any Kraft brand used a limited-time offer as part of a "progressive-style" digital
marketing campaign.
For the entire month of May 2012, in order for consumers to earn their free
product coupon, they were required to register on the Oscar Mayer Facebook
Page, using an exclusive Promotions.com-developed application, then share the
unique URL that they were provided during registration with 10 friends. Hence
the name of the campaign, Oscar Mayer fans then needed to get all of their 10
friends to click the URL within one (1) hour of their registration to be awarded a
coupon for a free package of Oscar Mayer Selects products. Recipients then had
their own opportunity to try for a free product by passing it to 10 more friends. In
order to deploy the promotion, digital agency 360i served as the campaign hub.
"What began as both a Kraft Foods and Promotions.com first, quickly transpired
into a successful campaign with over 78,000 consumers participated in the one-
month-long program," noted Gregg Alwine, a Managing Partner of Marshall
Junction Partners. "Never had I seen a promotion like this which used a relatively
short time limit to entice fans to immediately share with their social media fans.
It's definitely one way to add suspense and an excitement dynamic to a
campaign. It gives 'social buzz' a new meaning."
If you'd like additional information on the Oscar Mayer "Yes Quest," please read
this Media Post article, which provides a summary of the promotion.
About Promotions.com
Promotions.com, a Marshall Junction Partners company, is a leading provider in
sweepstakes, contests, instant-win games and other consumer-activation tactics.
With offices in New York and Chicago, the interactive marketing and consumer
promotion technology firm abides by a “Smarter Promotions” philosophy.
Promotions.com’s sweepstakes, contests and instant-win game platforms have
delivered more than 1.5 billion consumer promotion entries, and have distributed
over $2 billion in cash and prizes to consumers throughout 150 countries. The
Promotions.com team is led by a pair of seasoned marketing services execs,
Gregg Alwine and David Barnett. The company delivers up-to-date information
on its latest activities as well as industry trends through its social media
channels. For more information, please visit www.promotions.com or follow on
Twitter at @Promotions_com.

2. About Marshall Junction Partners
With its headquarters in New York City, Marshall Junction Partners LLC is a
private equity firm and venture incubator, specializing in building and supporting
businesses that solve critical marketplace needs. The firm seeks to develop
businesses to a point where they are suitable for acquisition by leading
corporations within their industries. Marshall Junction Partners is led by
Managing Partners Gregg Alwine and David Barnett, and can be followed on
Twitter at @MJPLLC. For more information, please visit
www.marshalljunction.com.
Contact:
Kyle Peterson
Promotions.com
212-764-7674
contact@promotions.com