Promotions.com, a leader in interactive marketing and consumer promotion technologies, and digital marketing agency 360i recently helped launch what transpired into an industry first campaign for client Oscar Mayer. The Oscar Mayer “Yes Quest” was not a contest, sweepstakes or instant win game, the campaign was based primarily on a coupon offer with a unique twist. The inaugural promotion was the first time that any Kraft brand used a limited-time offer as part of a "progressive-style" digital marketing campaign.

1. Promotions.com Helps Say ‘Yes’ for Oscar Mayer
S w e e p s ta k e s P ro v id e r L a u n c h e s “Y e s Q u e s t” C a m p a ig n
NEW YORK, NY, May 30, 2012—Promotions.com, a leader in interactive marketing
and consumer promotion technologies, and digital marketing agency 360i recently
helped launch what transpired into an industry first campaign for client Oscar Mayer.
The Oscar Mayer “Yes Quest” was not a contest, sweepstakes or instant win game, the
campaign was based primarily on a coupon offer with a unique twist. The inaugural
promotion was the first time that any Kraft brand used a limited-time offer as part of a
"progressive-style" digital marketing campaign.
For the entire month of May 2012, in order for consumers to earn their free product
coupon, they were required to register on the Oscar Mayer Facebook Page, using an
exclusive Promotions.com-developed application, then share the unique URL that they
were provided during registration with 10 friends. Hence the name of the campaign,
Oscar Mayer fans then needed to get all of their 10 friends to click the URL within one
(1) hour of their registration to be awarded a coupon for a free package of Oscar Mayer
Selects products. Recipients then had their own opportunity to try for a free product by
passing it to 10 more friends. In order to deploy the promotion, digital agency 360i
served as the campaign hub.
"What began as both a Kraft Foods and Promotions.com first, quickly transpired into a
successful campaign with over 78,000 consumers participated in the one-month-long
program," noted Gregg Alwine, a Managing Partner of Marshall Junction Partners.
"Never had I seen a promotion like this which used a relatively short time limit to entice
fans to immediately share with their social media fans. It's definitely one way to add
suspense and an excitement dynamic to a campaign. It gives 'social buzz' a new
meaning."
If you'd like additional information on the Oscar Mayer "Yes Quest," please read this
Media Post article, which provides a summary of the promotion.
About Promotions.com
Promotions.com, a Marshall Junction Partners company, is a leading provider in
sweepstakes, contests, instant-win games and other consumer-activation tactics. With
offices in New York and Chicago, the interactive marketing and consumer promotion
technology firm abides by a “Smarter Promotions” philosophy. Promotions.com’s
sweepstakes, contests and instant-win game platforms have delivered more than 1.5
billion consumer promotion entries, and have distributed over $2 billion in cash and
prizes to consumers throughout 150 countries. The Promotions.com team is led by a
pair of seasoned marketing services execs, Gregg Alwine and David Barnett. The
company delivers up-to-date information on its latest activities as well as industry trends
through its social media channels. For more information, please visit
www.promotions.com or follow on Twitter at @Promotions_com.
About Marshall Junction Partners

2. With its headquarters in New York City, Marshall Junction Partners LLC is a private
equity firm and venture incubator, specializing in building and supporting businesses
that solve critical marketplace needs. The firm seeks to develop businesses to a point
where they are suitable for acquisition by leading corporations within their industries.
Marshall Junction Partners is led by Managing Partners Gregg Alwine and David
Barnett, and can be followed on Twitter at @MJPLLC. For more information, please visit
www.marshalljunction.com.
Contact:
Kyle Peterson
Promotions.com
212-403-XXXX
contact@promotions.com