Using Social Media for Social Justice
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This document summarizes a presentation about using social media for social justice. It introduces concepts like Web 2.0, social media platforms like Facebook, Twitter, LinkedIn, and how non-profits and businesses can use these platforms. Specific tips and examples are provided on creating profiles and pages for organizations to engage supporters and share their message. Potential challenges of social media are also mentioned.
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Using Social Media for Social Justice
- 1. A Social Media for Social Justice Presentation Marsha Lanier, MSW www.SpiritBodyMind.org Community Organizing Consultant Twitter: @CommunityBldr 415-678-6303
- 2. Introduction to Social Media Business and Professional Women of Nevada County May 19, 2010
- 3. What is Web 2.0?
- 4. Web 1.0 versus Web 2.0
- 5. What is Social Media?
- 8. Social Media Heavy Hitters
- 9. Why Now?
- 10. How much time does it take?
- 11. Who’s using Social Media?
- 12. Facebook: Getting Started: Creating a Profile
- 15. How can you use your Profile?
- 16. How can you use your Profile?
- 17. Local Business Page: BriarPatch Co-op
- 18. How are businesses using Pages? BriarPatch Co-op
- 19. Responding to criticism via Page: BriarPatch Co-op
- 20. Local Nonprofit Page: SYRCL
- 21. Local Nonprofit Page: FREED
- 22. National Nonprofit Page: Red Cross
- 23. Facebook Notes = Blogging
- 24. Facebook: How to create a Page for your Nonprofit or Business
- 26. Twitter: Nonprofits Sharing expertise: @Independence1st
- 27. @Independence1st List: Disability Curator function
- 28. Find new activists: @DeafnessGuide on Twitter
- 29. Twitter Vision: GeoMapping with IJC
- 30. Best Business Practices on Twitter
- 31. Twitter Business: Offer exclusive deals online
- 32. Twitter Business: Offer enhanced customer service
- 33. Twitter Business: Offer Freebies
- 34. Linked In: Home Page
- 35. Linked In: Find business connections
- 36. LinkedIn Expert advice: Measuring ROI
- 37. Linked In: Connect with Groups
- 39. A Social Media for Social Justice Presentation Marsha Lanier, MSW www.SpiritBodyMind.org Community Organizing Consultant Twitter: @CommunityBldr 415-678-6303
- 41. Blogs Cool Tool: Trendpedia
- 43. Using a Wiki: Google Docs
- 44. Using Google Docs & other Wikis to Create a Nationwide Strategy
- 45. Social Media and Fundraising: CIL-Net Wiki
- 46. Social Media and Fundraising: Care2
- 47. Ticket Sales become PR events on Social Media
- 48. Making your event easy to “share” online
- 49. Potential Pitfalls of Social Media
- 50. Future Trends: Nonprofits Mobile Advocacy: Frontline SMS
- 51. Future Trends: Business Smart Phones: Geo-advertising
- 53. Learning Resource: Beth Kanter’s Blog
- 54. Learning Resource: Social Edge
- 60. Expert advice: Measuring ROI Consultant’s Blog via Social Media
- 61. Finding Demographics: PewInternet.Org
- 62. A Social Media for Social Justice Presentation Marsha Lanier, MSW www.SpiritBodyMind.org Community Organizing Consultant Twitter: @CommunityBldr 415-678-6303
- 63. “Social media opens social world”
Notas do Editor
- A Social Media for Social Justice Presentation Marsha Lanier, MSW www.SpiritBodyMind.org Community Organizing Consultant [email_address] Twitter: @CommunityBldr 415-678-6303 Picture: multicultural hands logo
- What is Web 2.0? Link: http://www.slideshare.net/jmortonscott/social-media-and-inclusion-3008420 Source: Using Inclusive Social Media in National Service to Recruit Individuals with Disabilities January 27, 2010 Presenters: Mr. Jason Scott Mr. Jeff Coburn
- Web. 1.0 versus Web 2.0 Link: http://www.slideshare.net/jmortonscott/social-media-and-inclusion-3008420 Definitions: Folksonomy “ The spontaneous cooperation of a group of people to organize information into categories.” en.wiktionary.org/wiki/folksonomy Less reliable and predictable but more organic. Portals versus RSS: A web portal , also known as a links page, presents information from diverse sources in a unified way. Apart from the standard search engine feature, web portals offer other services such as e-mail, news, stock prices, information, databases and entertainment. Portals provide a way for enterprises to provide a consistent look and feel with access control and procedures for multiple applications and databases, which otherwise would have been different entities altogether. Examples of public web portals are MSNBC , Yahoo! , AOL , iGoogle and Netvibes . [1] RSS (most commonly expanded as "Really Simple Syndication") is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. Slide Source: Using Inclusive Social Media in National Service to Recruit Individuals with Disabilities January 27, 2010 Presenters: Mr. Jason Scott, Mr. Jeff Coburn
- Link: http://www.slideshare.net/jmortonscott/social-media-and-inclusion-3008420 Source: Using Inclusive Social Media in National Service to Recruit Individuals with Disabilities January 27, 2010 Presenters: Mr. Jason Scott Mr. Jeff Coburn
- Link: http://www.slideshare.net/jmortonscott/social-media-and-inclusion-3008420 Source: Using Inclusive Social Media in National Service to Recruit Individuals with Disabilities January 27, 2010 Presenters: Mr. Jason Scott Mr. Jeff Coburn
- Link: http://www.slideshare.net/jmortonscott/social-media-and-inclusion-3008420 Source: Using Inclusive Social Media in National Service to Recruit Individuals with Disabilities January 27, 2010 Presenters: Mr. Jason Scott Mr. Jeff Coburn
- Picture: Logos of major social media sites Link: http://www.slideshare.net/jmortonscott/social-media-and-inclusion-3008420 Source: Using Inclusive Social Media in National Service to Recruit Individuals with Disabilities January 27, 2010 Presenters: Mr. Jason Scott Mr. Jeff Coburn
- Link: http://www.slideshare.net/jmortonscott/social-media-and-inclusion-3008420 Source: Using Inclusive Social Media in National Service to Recruit Individuals with Disabilities January 27, 2010 Presenters: Mr. Jason Scott Mr. Jeff Coburn
- Source: FrogLoop, a Nonprofit Online Marketing Blog Return on Investment input and = ROI Staff time calculator Link: http://www.frogloop.com/social-networks-calculator Picture: graph of staff time benefits of social media use
- Source: http://www.flowtown.com/blog/social-media-demographics-whos-using-which-sites Depends on when you ask and who you ask?
- Picture: shows the basic components of an account creation page on Facebook. Link: http://www.facebook.com/
- Each social media site will request that you create a profile. Once you learn how, it’s easy to use other sites. The design may look different but the basic components are all there. It’s like driving a car: if you can drive a Toyota, you can also drive a Chevy. Or like using a particular kind of wheelchair, you know certain components are there and you look for those with different types of wheelchairs. Eg: If you can create a profile on Facebook, you can create one on Twitter.
- Source: http://www.squidoo.com/facebookmadesimple
- Robin Mallery, one of your BPW “Social Media Rock Stars” uses to publish her blog, link to her website, ask for recommendations, and network.
- Robin Mallery uses her profile to link to her business blog, and to tell us about her work. Other people enjoy connecting with her in this way as seen by the comments.
- Look for the fans or those who “like” this. You can see their wall feed and their status.
- (Note: image of Dela: courtesy of artist Brian Kolm) Picture: Dela Francisco Oday’s profile – the avatar of the ILRCSF on Facebook. Link: http://www.facebook.com/delasanfrancisco
- Responding to criticism
- SYRCL uses it to raise funds, thank sponsors, post events, organize with leaders.
- Promote events, crosspromote traditional media experiences, budget activism.
- Picture: Facebook Fan Page – Red Cross Link: http://www.facebook.com/redcross
- Picture: Example of Notes on Facebook where you can upload your blog from another site automatically or blog directly. Link: http://www.facebook.com/marsha.lanier Go to Notes section or use this link: http://www.facebook.com/marsha.lanier?v=app_2347471856&ref=profile#!/notes/marsha-lanier/social-media-for-social-justice-presentation-notes-nctweetup/93093210204 Other links for social media resources for people with disabilities Virtual Support Groups http://www.gamepolitics.com/2009/05/28/army-building-virtual-support-group-amputee-soldiers WII for people with disabilities http://disabilities.suite101.com/article.cfm/wiihab Second Life Disability Forum w/ Virtual Guide Dog http://www.flickr.com/photos/10250706@N08/3574695110/ http:// www.massively.com /tag/virtual-guide-dog/
- Source: Beth Kanter Link: http://beth.typepad.com/beths_blog/2009/05/so-you-want-a-facebook-fan-page-.html
- Link for How to Make a Custom Twitter Feed for your Website: http://blog.mivamerchant.com/478/how-to-make-custom-twitter-feed-for-your-website/ Link for Twitter Widgets: http://twitter.com/goodies/widgets NOTE: Test accessibility before using any widgets. Adapted from Heather Braum.
- Link: http://twitter.com/Independence1st Picture: Independence First’s page on Twitter
- Link: http://twitter.com/Independence1st/disability Independence First uses lists: gives them power as a curator of “Tweeps” (people who “tweet” on “Twitter.”) who blog about disability. Anyone can follow this list now. Example of the exponential power of social web!
- Link: http://twitter.com/DeafnessGuide
- Picture: International Justice Central’s website with live map showing their international Twitter feed. Good example of cross platform integration. Link: http://ijcentral.org/ Featured video on NetSquared’s Channel Link: http://www.youtube.com/watch?v=PE_1fCroKR0
- http://mashable.com/2009/01/21/best-twitter-brands/ People love to be mentioned and retweeted. Auto Industry: responding to criticism and offering resources; set up searches for their brand and reply and mention Tweep
- Airline Industry: Offering deals with airline city codes as hashtags so people can easily search.
- Comcast hired extra employees to monitor when their name was mentioned and respond immediately.
- Beverly Lyon, another BPW “social media rock star” is well connected to the community.
- http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&discussionID=13174761&gid=148346&trk=EML_anet_qa_ttle-cThOon0JumNFomgJt7dBpSBA Businesses and nonprofits are struggling with this topic. Lesson: Your organization is NOT ALONE. Use social media to develop internal strategies. This is a new area. Here is a great place to post questions and get links to articles with answers. Note the Mashable article links.
- You can use Trendpedia to create interesting visuals examining keyword statistics about topics in your field. Picture: Graph showing how often the term “handicapped” is used in blog posts compared to the term “disability.” Good news: “Disability” is used considerably more often! Link: http://www.trendpedia.com/ Source: http://mashable.com/2008/08/28/how-to-find-statistics-on-social-media/
- Delicious is a social bookmarking tool. Picture: Michele Martin’s Delicious List. Link: http://delicious.com/michelemmartin/ilru Michele did a Social Media training for NCIL. One accessibility resource she recommends, Web AIM: Link: http://www.webaim.org/
- Wikis are shared documents that live online; here’s an example of what one menu looks like. Access can be shared or private. Some wiki sites charge a fee. Some are free, like Google Docs. Picture: a directory of documents in Google Docs. Link: http://docs.google.com/support/bin/topic.py?hl=en&topic=15114 Note: you need a free Google account to use Google Docs. Google will prompt you to create one.
- Picture: A document created in Google docs. This Google Doc was created by ShesGeeky.org. Those engaged in PR for the event gained access to the document via an emailed invitation from the creator who provided a password. We were then asked to Tweet, blog and Facebook the info x number of times prior to the event. Very easy and effective!
- Source: CIL-Net Wiki Social Media Trainig Link: http://cilnetsocialmedia.org/wiki/Fundraising Picture: Wiki page of the CIL-Net Social Media Training with tips on fundraising and other resources.
- Picture: Care2 home page with links to resources on fundraising and creating online community. Link: http://www.care2.com/ “ Care 2 make a difference” 12 million people and growing: Easy, simple actions for busy activists.
- Picture: Ticket sales site on EventBrite.com Link: http://www.eventbrite.com/ EventBrite has reasonable pricing based on a percentage of your ticket sales and is free to use for free events. A great fair trade alternative is Brown Paper Tickets. Link: http://www.brownpapertickets.com/ Consumers can “share” events easily.
- Picture: Ticket sales site on EventBrite.com showing links for popular social media. Link: http://www.eventbrite.com/ EventBrite uses cross platform integration by making it easy to share your event; simply click on the logo of your favorite social media site and you will be logged in and able to post this event.
- Picture: Slide showing potential pitfalls of social media from NCIL’s Social Media training. Check the link to see more slides with remedies to help you avoid these pitfalls. Source: Carol Voss’s NCIL Social Media Training Link: http://www.ncil.org/training/SocialMediaPart2Presentation.pdf
- Link: http://www.frontlinesms.com/ Picture: FrontlineSMS’s home page showing users with mobile phones receiving texts. FrontlineSMS is award-winning free, open source software that turns a laptop and a mobile phone into a central communications hub. Once installed, the program enables users to send and receive text messages with groups of people through mobile phones. What you communicate is up to you, making FrontlineSMS useful in many different ways.
- Picture: 2 types of Accessible Touch Screen Phones: Android and IPhone Slide Source: Michelle Lentz Link: http://www.slideshare.net/writetech/social-media-accessibility-for-nonprofits
- Examples of businesses on social media (please note: this is for learning; these businesses are not necessarily ones to emulate for sustainability or accessibility or for privacy issues.) http://mashable.com/2009/02/06/social-media-smartest-brands/
- Source: Beth's Blog: How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change ; A place to share learning about nonprofits and social media, ROI, culture change, strategy, and more Picture: Entry in Beth Kanter’s Blog about how to use Social Media in Non-profits. Link: http://beth.typepad.com/beths_blog/
- Picture: Online Marketing Cheat Sheet with links for many free resources from Social Edge website. Link: http://www.socialedge.org/features/issue-areas/online_marketing
- NetSquared (Project of TechSoup) hosts an annual conference and does year round training on tech resources for nonprofits. They feature cutting edge tech tools and offer monetary awards for development and implementation. Picture: Website of NetSquareds showing award winners from 2009. Link: http://www.netsquared.org/blog/amy-sample-ward/n2y4-your-big-wrap
- Picture: TechSoup’s website featuring the Learning Center page. TechSoup (formerly Compumentor) is a leading source of tech info and resources, including free and low cost software, for non-profits. Link: http://www.techsoup.org/learningcenter/?cg=lnav
- Picture: Home page of Idealist.org Idealist.org is an online community and information portal for nonprofits. Great way to find employees, volunteers and ideas for fundraising. Link: http://www.idealist.org/
- Picture: NTEN’s website home page. Link: http://www.nten.org/ “ NTEN aspires to a world where all nonprofit organizations skillfully and confidently use technology to meet community needs and fulfill their missions. We are the membership organization of nonprofit technology professionals. Our members share the common goal of helping nonprofits use all aspects of technology more effectively.”
- Picture: Link: http://www.slideshare.net/writetech/social-media-accessibility-for-nonprofits
- http://www.coyotecommunications.com/culture/online2offline.shtml
- Source for stats: http://www.pewinternet.org/Static-Pages/Data-Tools/Get-the-Latest-Statistics/Latest-Research.aspx
- Article which Ana Acton, ED Freed CIL, posted on our FB page. Picture: A person with a disability who uses social media. Story of how people with disabilities and seniors are using social media to stay connected. Link: http://www.starnewsonline.com/article/20100126/ARTICLES/100129756/1177?p=all&tc=pgall