Planning a new website can be a daunting prospect and it is easy to quickly get bogged down by conflicting opinions or technical debates over the latest web development trends. By staying focused on what really matters to your target audience you can develop website requirements that prepare you for a successful project. This presentation demonstrates a simple approach to ensure your website succeeds in delivering results that you can measure, including: * Using personas to develop relevant content and navigation * Ensuring your website supports your sales process * Making a connection with social media

1. 5 Ws of Website Planning Success March 4th, 2010 3/4/2010 www.marqui.com

2. Webinar Controls Click the button with the arrows to minimize your GoToWebinar controls Type your questions for us into the box at the bottom and press Send 3/4/2010 www.marqui.com

3. Agenda Who What When Where Why How Q & A 3/4/2010 www.marqui.com

4. Website Planning Pains Hover State Designer Lead Capture Flash Landing Pages 301 Redirects HTML 5 Marketer CEO Sales SEO Calls-to-Action CMS Product and Service Owners Social Media Site Search Security/Availability Usability Cross-Browser Compatibility 3/4/2010 www.marqui.com

5. Who is the intended audience? Prospects Decision Maker Economic Buyer Influencer Student 3/4/2010 www.marqui.com Parent Alumni

6. Top 3 Personas Prospective Student: 17-25, high-school finisher living in Southwest United States, social media savvy and trusts friends experiences over experts, looking for a fun education experience that leads to a fulfilling career. Parent: 40-55, college educated, trusts traditional media and cares about long-term career prospects, safety and total tuition costs. Alumni: 25-60, wants to feel like a part of the community but now lives in Pacific Northwest, interested in staying in touch with peers and supporting school to build reputation. 3/4/2010 www.marqui.com

7. What is your audience looking for? Your website needs to make it easy for visitors to find what they are looking for Building on personas you can help establish what kind of information your visitors are seeking SEO, keywords and web analytics 3/4/2010 www.marqui.com

8. What: Web Analytics Web analytics help you determine what pages your prospects visit most Helps you understand common navigation paths Tracking popular content helps you understand what your prospects are looking for Google Analytics 3/4/2010 www.marqui.com

9. What: Keyword Research Researching keywords helps you understand what your prospects are looking for If you know what your prospects are looking for you can be prepared with the information they need Keyword research tools can help you gather competitive intelligence Helps you build a keyword strategy 3/4/2010 www.marqui.com

10. When do visitors seek information? Diagnostic checklist, case studies Best practice guides, analyst reports Feature sheets, online demos ROI Calculator, RFP Template, Objection Handlers 3/4/2010 www.marqui.com

11. Where do your ideal visitors come from? Search Engines Industry Specific Portals Social Media & Bookmarking PPC & Banner Ads 3/4/2010 www.marqui.com

12. Why should visitors consider you? You’re more helpful/useful You’re seen as a expert You don’t ask for too much too soon Your offer is compelling and clearly differentiated 3/4/2010 www.marqui.com

13. How do they prefer to build relationships? RSS Feeds Keep me informed Social Media & Bookmarking Drip email Remember me—cookies 3/4/2010 www.marqui.com

14. How Marqui Can Help Attract Web Content Management Engage Capture Nurture Lead score Campaign Management Lead score Sales-cycle Sales-cycle CRM / SFA Revenue Revenue 3/4/2010 www.marqui.com

15. Questions? Richard Sharp, VP Marketing Richard.sharp@marqui.com 604.484.8543 3/4/2010 www.marqui.com