Every year companies redesign their website, and every year many of those same businesses suffer from lost leads and sales because they’ve developed their SEO strategy the wrong way.
Understanding the best way to develop a SEO strategy that is incorporated in all aspects of a website redesign from the initial concept through to build is essential for getting measurable ROI from your online marketing.
This 45 minute webinar will help you learn:
• What an optimized SEO strategy can do for your business
• The basics of an effective SEO plan
• The proper way to build your strategy from the first stages of a redesign
Seo Basics: Closing the Loop from Design to Build to Marketing
1. SEO Basics - Closing the Loop
from Design to Build to
Marketing:
Learn how to develop a SEO strategy that gets your
website measurable ROI.
Date
Presented by:
Randa Codron &
Amberlie Denny
2. 5 things you want to know about
this presentation…
1. The presentation will be 45 minutes including Q & A
2. You can send your questions to us via your
GoToWebinar controls at any time during the
presentation
3. We will answer timely, topic-specific questions during
the presentation and save the rest for the Q & A
period
4. We answer all the questions we don’t have time for
during the presentation in a blog post later in the day
5. We will send out a link to the recording and a PDF of
the presentation slides after the presentation
6. Search Engine Optimized Websites let people
you more quickly,
their experience,
from you more easily..
7. What are the essential
elements of a SUCCESSFUL
SEO strategy?
8. When your optimizing on page factors, you’re
dealing with the content on your website..
9. Using strategies like LINK BUILDING and
SYNDICATING CONTENT to improve your rankings.
10. One of the things you can do
for your SEO is pick STRONG + RELEVANT keywords.
11. Don’t be afraid to be afraid to build off your COMPETITION.
Don’t go OVERBOARD!
Keep it CONSISTENT.
There are TONS of free tools out there to help you pick
your keywords.
We like: Keyword Spy, SEM Rush, Google Search-Based
Keyword Tool and Power Verb List.
12. You don’t want to build your SEO strategy on a
Weak Foundation.
Following Website
Can help solve that problem.
13. Have a clear HIERARCHY and TEXT LINKS.
Try to use text rather than IMAGES
Make sure your <title> and ALT tags are DESCRIPTIVE
(and accurate).
BIG HINT: Try reading
Google’s Webmaster Guidelines
first, it’s a great place to get started.
14. A big part of SEO is your site structure.
A strong site structure is what makes up a
strategy.
15. All the pieces of your site structure need to sync up.
Page Title Meta Meta
URL
Name Tag Keywords Description
Shop Furniture at Generation
Bedroom Furniture - Living Furniture, Dining Room Furniture. Generation Furniture
Room Furniture - Office Furniture, Bedroom offers Bed Room Furniture,
Showroom /showroom
Furniture | Generation Furniture, Office Furniture, Living Room Furniture, Dining
Furniture Living Room Furniture Furniture, Sofas, Recliners &
more
Free Tools: SeoQuake
16. Stale content is a surefire way to KILL YOUR SEO.
Smart Marketers know that keeping your content fresh and
targeting your keywords is one of the best ways to optimize.
(Don’t let your stale content do this to your SEO)
17. It’s important that you keep your content FRESH.
Make sure that you have both HTML and XML sitemaps.
Content should be KEYWORD - RICH.
Free Tools: SeoQuake (keyword density checker),
Xenu Link Checker (Build an HTML sitemap), XML Sitemap
Generator (Build an XML Sitemap).
18. Link building is an essential aspect of your SEO.
Unfortunately, building links is harder than it sounds.
But…
There are some tricks you can use. A SECRET SAUCE
19. There are basically two “LEGAL” things you can do to get links.
1. Ask your WEBMASTER FRIENDS to link to you.
2. Find websites in your industry and REQUEST LINKS.
BONUS TIP: Links from relevant websites that
relate to your company hold more weight in search
engines (they’re better).
20. Nearly 1 BILLION people look for specific content each day.
That’s a lot of potentially relevant
TIP: RSS isn’t just for Blogs!
Tool: FeedBurner - Permits people to
subscribe for regular updates, delivered
automatically via a web portal, news
reader, or email.
22. If you take anything away from this presentation
make sure you
1. SEO can help you customers find you, have a better experience on your
website and buy from you more easily.
2. SEO is made up of both on-page and off-page optimization and both are
essential for a strong, sustainable strategy.
3. SEO doesn’t start once your website is built. It’s an ongoing process that
needs to be a part of every aspect of a website design and build to ensure
that your website is optimized from the beginning.
23. Thank You!
REGISTER to receive our blog posts via email TODAY and
you’ll be entered to receive a FREE SEO assessment.
Follow our blog at http://www.marqui.com/blog
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Contact me!
Randa Codron, Marketing Consultant
randa.codron@marqui.com
604.484.8547