Join Sagar Jani, Digital Strategist at Station X, in a live webinar featuring real-life examples and a roadmap to taking your websites mobile. Attending this webinar will help you: • Develop a mobile strategy that fits your customers' needs • Understand whether an app or mobile website is right for you • Identify the functionality your mobile site needs • Manage your mobile content as part of your content strategy

1. The Marketer's
Guide to Taking Your
Website Mobile
Relevant, Compelling Mobile Experiences that Drive Results

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− Type your questions for us into
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3. Introduction
− Marketing Services at the intersection − Next Generation CMS software,
of art and science. combining web content
management, email marketing and
− Integrated offering including:
multi-channel campaign
• brand development management.
• digital strategy
• website redesign − All delivered in the cloud.
• social media
• advertising and communications − Over 200 customers in industries
• analytics and optimization
including software and technology,
higher education, healthcare and
sports and entertainment.

4. Introducing Sagar Jani
− Digital Strategist at Station X.
− Expertise:
− Digital marketing, CMS, Mobile,
Analytics
− Worked on:
− Microsoft US
− Knorr
− Becel
− Lipton
− Mercedes
− 7-Eleven

5. 1. Mobile Landscape
2. Apps and Mobile Sites
3. Best Practices
4. Content Strategy
5. Showcase

6. THE MOBILE LANDSCAPE

7. 5 Billion
MOBILE PHONES IN THE
WORLD

8. comScore Research, 2011

9. comScore Research, 2011

10. Microsoft Tag, 2011

11. Microsoft Tag, 2011

12. Where Do People Use Mobile Devices?

14. Compete.com’s Quarterly Smartphone Intelligence, 2010

15. WHY YOU NEED A
MOBILE SITE

16. Compuware, "What Users Want from Mobile," 2011

17. Compuware, "What Users Want from Mobile," 2011

18. MOBILE SEARCHES
HAVE GROWN BY
4X SINCE 2010
Google’s GoMo Initiative, 2011

19. MOBILE WEB ISN’T GOING
TO BE HUGE
… IT ALREADY IS!

21.  77% of top companies’
sites take more than 5
seconds for initial load
 79% of Google
advertisers don’t have a
mobile optimized site
Compuware, "What Users Want from Mobile," 2011

22. BUT, there’s a silver lining
80% of mobile users would visit websites more
frequently if they were
quick-to-load and reliable
iLocal Search research, 2011

23. PEOPLE ARE DOING
MORE STUFF ON MOBILE
WEB
…LIKE BUYING
DIAMONDS!

24. LINKS
DON’T
OPEN
APPS!

25. YOU’RE ONLY AS STRONG AS
YOUR WEAKEST LINK

26. WITH EVERY UNOPTIMIZED
LINK, YOU RISK
PERPETUATING A NEGATIVE
IMPRESSION
OF YOUR BRAND!

27. CONTACTS CALENDAR
MONETIZATION GPS
GRAPHICS CAMERA
ACCELEROMETER ADVANCED UI

28. Deloitte study, 2011

29. WHAT DO USERS PREFER?
Research by Dan Zarrella, 2011 <http://danzarrella.com>

30. WHERE DO I START?

31. Google’s GoMo Initiative, 2011

32. CREATE PUBLISH GOVERN

33. LakelandCollege.ca

34. 7elevenkonablendcontest.ca

35. fiatcanada.com

36. kayak.com

37. childfund.org

38. Contact Us for a
FREE
Consultation!

39. Want to see Marqui in
action?
Join us at any of our
live product demos.
First session begins
tomorrow!

40. Q&A
Sagar Jani, Digital Strategist
Station X
Sagar.Jani@stationx.co
Richard Sharp, VP Marketing
Marqui
Richard.Sharp@marqui.com
DM us on Twitter at
www.twitter.com/Marqui_CMS or www.twitter.com/therealstationx