Presentation to guide the workshop on the third Engagor Day in Ghent on complex keyword searches using Engagor as your social monitoring tool. With example data and challenges Pepsico and other companies face in setting up the right social media monitoring queries.

1. ENGAGOR DAY III
PEPSICO CASE
“THE PIÑATA STORY”

2. GLOBAL
BRANDS
GENERAL
BRAND
NAMES
RUNNING
GAGS

3. WE ARE ENGAGOR,
YOU HAVE REACHED YOUR
MENTION LIMIT...
PLEASE ENTER MORE COINS...
RESISTANCE IS FUTILE...

4. TRACKING THE WHOLE WORLD
‘UNKNOWN’ WAS NOT OUR FRIEND
‘TO LAY’ IS A POPULAR VERB
A LOT OF PEOPLE SPEAK ENGLISH
RUNNING GAGS

6. EXAMPLE

7. EXAMPLE

8. EXAMPLE

11. ENGAGOR DAY III
PEPSICO CASE
“THE PIÑATA STORY”