1. Marketing Planning & ImplementationMonash University Presented by Marli van Schalkwyk 21 April 2010

2. “Hold yourself responsible for a higher standard than anybody expects of you. Never make excuses.” - Henry Ward Beecher -

3. Background Completed Honours in Corporate Communication from the University of Johannesburg in 2005 Internship SAIL Jenna Clifford Designs (Pty) Ltd Career 2005 – 2007 : Jenna Clifford Marketing & Public Relations 2008 – present: Jenna Clifford Luxury Goods Manager

4. Jenna Clifford Designs (Pty) Ltd Luxury Goods company specialising in Jenna Clifford Fine Jewellery Renaissance by Jenna Clifford Jenna Clifford Heirloom Objet d’ Art Crystellique by Jenna Clifford Designer creations of the finest quality with symbolic meaning Relationships with clients – it’s all about how you make people feel Offering a world class experience Proudly South African Boutiques in Gauteng

10. Marketing Implementation

11. Jenna Clifford Marketing Marketing campaigns with soul – emulating luxury, style and glamour Bold and daring designs, this is reflected in our campaigns Brand essence protection Aspirational and Inspirational brand Marketing + Corporate Strategy = Integrated Marketing Approach

17. Marketing Planning

18. Marketing Plan Marketing Definitions Skills Communication Verbal Written Non-verbal Media Relationships Computer programmes Word, Excel, Outlook Adobe, Coral Draw, Freehand Online Research Trends Polls Digital Marketing Website Mobisite SEO’s Electronic Newsletter

19. Event Management Suppliers and partners Publicity Budgeting Analysis Data Financial SWOT Exco Reports Sales strategies Launches Competitions Promotions Corporate Strategy CSI Corporate Governance Supplier sourcing Printing Graphic Design Crisis Management Brand Representative Functions Spokesperson

20. Career Tips

21. Passion and Purpose Love, joy, fulfillmen Job vs. Career 45 hour week Ethics Personal branding Confidence First impressions Knowledge Monash University MBA, Masters Skills Courses Delayed gratification Start from the bottom up No entitlement Networking The Office Politics Equality

22. Role Models & Mentors IlseNiemann-Struweg Jenna Clifford Balance Exercise, social Traffic Benefits Leave SARS

23. Interview Tips

24. CV Interview process Preparation Punctuality First impression Experience Salary

25. Studying Tips

26. Preparation

27. Life Tips

28. Read, read, read Travel Dream Big marli@jennaclifford.com

29. Q & A