How to Walk the Runway

1. HOW TO ACQUIRE A GREAT
RUNWAY WALK
By Marlena Martin

2. W H Y I C H O S E T H I S TO P I C
“Choose to be different and walk
against the grain.”

3. W H AT I S A R U N WAY WA L K ?
• Wikipedia (2013) describes the runway
in fashion terms, as a long narrow path
that models walk up and down to
demonstrate clothing and accessories.
• “Expression without words.”

4. H O W TO M A S T E R T H E R U N WAY
Step 1. Master your body language:
- Women feet at ‘10 &2’, men feet slightly apart relaxed.
- Straight posture with your head parallel to the floor and arms relaxed.
- Relax your facial expression.
- Ladies chest out and use your hips when moving. Men use your
shoulders and act swav.
Step 2. Begin to walk shifting your weight evenly as you move. The key is confidence:
“SEE the runway, FEEL the runway, BE the runway.”
Step 3. Bring the garments you are wearing to life by using simple poses. Pose at
beginning middle and end. “Less is more.”

5. D E M O N ST R AT I O N
3 Options:
a. Female runway YouTube video:
http://www.youtube.com/watch?v=Ai6QPkeAh5A
b. Male runway YouTube video:
http://www.youtube.com/watch?v=ydak9-x9XA0
c. ‘How not to walk’ YouTube video:
http://www.youtube.com/watch?v=lgNttdd7UIc

6. 3 HELPFUL MEDIA TOOLS:
YouTube (www.youtube.com): Contains thousands of video demonstrations on how to acquire a
great runway walk.

7. 3 HELPFUL MEDIA TOOLS:
Facebook (e.g. https://www.facebook.com/ANTM): Facebook has a multitude of runway
resources available which provide great insight into the fashion industry.
3 HELPFUL MEDIA TOOLS:

8. 3 HELPFUL MEDIA TOOLS:
Star Now (http://www.starnow.com ): This online application provides direct access to job vacancies in a
range of creative industries including: modelling, television, acting, and dance.
3 H E L P F U L M E D I A TO O L S :

9. CO N C LU S I O N
• Anyone can walk the runway but a GREAT walk requires practise
and perseverance.
• Mastering the various aspects of body language, and confidence
are key to a great runway walk.
• Helpful media applications include: YouTube, Facebook, and
StarNow.
Any questions?

10. R E F E R E N C ES
Websites:
•
Americas Next Top Model. (2013). Retrieved from https://www.facebook.com/ANTM
•
Barnett, S., & O’Rourke, S. (2011). Communication, Organisation and Innovation (3rd Ed.). New Zealand: Pearson.
•
Hilarious Model Falls on Runway! Fail!. (2011). http://www.youtube.com/watch?v=lgNttdd7UIc
•
How to Model : Runway Modeling Tips: Walking the Runway. (2013). Retrieved from http://www.youtube.com/watch?v=0hMzBRM96gk
•
How to Runway Walk for Male Models. (2013). Retrieved from http://www.youtube.com/watch?v=ydak9-x9XA0
•
Runway- Fashion. (2013). Retrieved from http://en.wikipedia.org/wiki/Runway_(fashion)
•
Runway Models Required. (2013). Retrieved from http://www.starnow.com/Casting-Calls/Models-
wanted/Catwalk/runway_models_required_no_experience_necessary.htmv
•
Tyra Runway. (2006). Retrieved from: http://www.youtube.com/watch?v=Ai6QPkeAh5A
Images:
•
Official Competition Results. (2010). http://www.google.com/imgres?sa=X&hl=en-GB&rlz=1T4GGNI_en
•
Our Style File: How To Walk in Heels. (2013). Retrieved from: http://www.google.com/imgres?hl=en&rlz=1T4GGNI_enGBNZ521NZ524&biw=1280&bih=868&tbm=isch&tbnid=xrwcdSpmX5OuPM:&imgrefurl=http://ourstylefile.blogspot.com/2013/09/how-to-walk-inheels.html&docid=lthEnkAB6ot5zM&imgurl=http://3.bp.blogspot.com