Mobile First presentatie 5 maart - Distimo - Vincent Hoogsteder

1. DISTIMO
Mobile First
March 5th 2013
Vincent Hoogsteder

2. BACKGROUND
We Know Apps
Started in May 2009 by four co-founders, worked at app developer
Goal: to make the app market transparent
Our Ambition
Global market data leader for app sales

3. TEAM
Team of 20 engineers and analysts in Utrecht
Sales office in UK
Opening up in New York, San Francisco and Singapore

4. OUR DATA
App Analytics for Developers (free)
Supporting 10 app stores
Used by 170,000 apps
2.6B quarterly download transactions
Our market sample: 15-20% per country
TRANSACTIONAL
APP STORE DATA
ALL MAJOR APP STORES
PUBLICLY AVAILABLE
APP STORE DATA
ALL MAJOR AD
NETWORKS
TRANSACTIONAL AD NETWORK DATA

5. CONVERSION TRACKING
AppLink for Developers (free)
• Track conversion from
campaign to install
• Measure user lifetime value
• Run on own domain
• See www.nos.nl/app

6. OUR METHODOLOGY
DOWNLOAD AND REVENUE VOLUMES FOR INDIVIDUAL APPS ARE ESTIMATED BASED ON DAILY SAMPLING OF DOWNLOADS,
REVENUE, RANKINGS AND PRICES.
Known download volumes / ranks of apps, collected from Distimo Monitor
downloads
downloads
downloads
rank rank rank
1. PROJECT DOWNLOADS, REVENUES & RANKS
2. CURVE CALCULATION
3. DOWNLOAD ESTIMATIONS
Based on transactional data collected from With these ranks and downloads, Distimo Download and revenue volumes can
Distimo App Analytics, we project known calculates the downloads/ranking curve for now be calculated for every country
download volumes and ranks onto a graph.
each day individually.
and every app.
Estimates are based on transactional data from over 170.000 apps with over 2.6 billion downloads per quarter!

7. APP TRENDS

8. APPS REVENUES SURGING
August – January
App Stores Growth 54% VS. Nasdaq growth 2.4%
Total Revenue
900
Millions
800
700
600
500
400
300
200
100
0
August September October November December Jan-13
Based on iOS and Google Play

9. The Big Picture
Daily Revenue in Top 20 Countries

10. APP VOLUMES
IN NL

11. Data from Distimo AppIQ

12. Data from Distimo AppIQ

13. iOS vs Android
Android– Feb 2013
iPhone– Feb 2013
Data from Distimo AppIQ

14. iOS vs Android
Android– Feb 2013
iPhone– Feb 2013
Data from Distimo AppIQ

15. SOCIAL BATTLE

16. Daily Social App Downloads
Data from Distimo AppIQ

17. BUT IT’S NO WALK IN
THE PARK

18. New Publishers Take A Small Bite Of The Revenue Pie
Proportion Revenue New Publishers Of The Top 250 U.S. Publishers

19. The Revenue Share Of Google Play’s New Apps Is Larger
Proportion Revenue New Applications Of The Top 300 U.S. Applications

20. MONETIZATION STRATEGIES
One-Off Revenue
37%
IAP Revenue from free apps
(freemium)
58%
5%
IAP Revenue from paid apps
Based on WW January 2013 iPhone

21. ONE-OFF VS. IN-APP REVENUES
One-Off Revenues
In-App Revenues
(Draw Something)
(Hay Day & Clash of Clans)
- One-off revenue apps tend to spike and decline quicker then In-app purchases
- In app revenue apps hold a longer sustainable revenue growth
- Few exceptions to the rule

22. KEEP IN MIND YOUR MONETIZATION STRATEGIES
But…
Screenshot taken from Distimo AppIQ

23. One Million Dollar App
Top 10 new Applications to reach $1M revenue worldwide (Oct. 2012-Jan. 2013)

24. IT’S A GLOBAL GAME
Apps that generated one million downloads in a few days
Worldwide downloads

25. RACE FOR 3RD
PLATFORM

26. APP STORE SIZES
Windows Phone third store
900
Apple App Store
Thousands
800
700
Google Play
600
500
400
300
200 Windows Phone Store
100
0

27. APP STORE SIZES
Windows 8 Store more than three times the Mac App Store
140
Thousands
Windows Phone Store
120
BlackBerry Wor
100
80 Amazon Appstore
60
Windows 8 Store
40
20 Mac App Store
0

28. RACE FOR THE 3RD PLATFORM

29. CONCLUSIONS
Market growth
Android in NL bigger reach than iPhone
Revenue growing faster but still significantly smaller
Monetization
Vast majority from in-app purchases
But there is no silver bullet
3rd Platform
Have a clear strategy on what your 3rd platform is
Be early
It’s not easy, but the coolest market ever
Be on top of you competition, learn & adapt

30. THANK YOU
vincent@distimo.com
Twitter: @hoogsteder