1. Building your Business and your Brand: How to Leverage the Web with Search Optimized Content and Social Media Press Releases Moderator Garry Przyklenk, Marketwire Presenters Sally Falkow, PRESSfeed Rebecca Lieb, Econsultancy Monday, April 12, 2010 #marketwire
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3. Communicating in a Pre-Web 2.0 World Companies controlled the message Media acted as gatekeeper Audiences waited for the story Conversation was “top-down” and one way
4. Communicating in a Web 2.0 World What kind of digital camera should I buy? What are you doing NOW? What does EVERYONE ELSE think? Check out how COOL THIS IS!
5. Communicating in a Web 2.0 World Image courtesy of Brian Solis Conversation is multi-directional Audience is actively participating Gatekeepers are gone
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9. Traditional Press Releases Text-only news written almost exclusively for ‘traditional’ media and other stakeholders
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11. Optimized (SEO) Press Releases Integrating keywords, phrases and embedded links to optimize “findability” and rank within search engines Targets for SEO releases are consumers and journalists searching for topics REMEMBER! You don’t need to be a programmer to take advantage of SEO – the technology is SIMPLE!
12. Optimized (SEO) Press Releases Integrating embedded multimedia such as video and photos – ENGAGES readers and buyers TELLS A STORY
30. Potential Audience Twitter 75 Million Users iTunes 70 Million Users Facebook 400 Million Users Photobucket 99 Million Users Top Blog Sites 24 Million Users YouTube 300+M videos viewed daily Second Life 13 Million Residents LinkedIn 50 Million Users Flickr 1.5 Million Users