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Boosting ROI Despite Shrinking Budgets and Dwindling Resources

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Marketwired
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PR and IR Tips for Maximizing Communication ROI in a Downward Economy. http://www.marketwire.com/mw/include.do?pageid=746&utm_source=slideshare&utm_medium=presentation&utm_campaign=ROI_SF

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Boosting ROI Despite Shrinking Budgets and Dwindling Resources Presented by: Thom Brodeur Senior Vice President, Global Strategy & Development Jan 06, 2008
Strategy #1 PR (2.0) – Not Advertising – is the Strategy of Choice ,[object Object],[object Object]
Strategy #2 Maintain Your Brand through a Regular Web Presence ,[object Object],[object Object]
Strategy #3 Get Smart with Your Mix of Web 2.0 Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy #4 Integrate Your Internal Forces for Optimal Results ,[object Object],[object Object]
Strategy #5 Lower Your Paid Search Costs by Raising Your Search Engine Results ,[object Object],[object Object]
Strategy #6 Employ Online Communities to Help You Do Your Job ,[object Object],[object Object]
Strategy #7 Set Goals and Measure Your Results. ,[object Object],[object Object],[object Object],[object Object]
Strategy #8 Get Creative to Keep Your Current Customers Happy and Coming Back ,[object Object],[object Object]
Strategy #9 Appeal to News Media with New Tools and Ready-to-go Content ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy #10 Monitor Your Competition; Boost the Inbound, Reduce What and Who May Be Tempted To Stray ,[object Object],[object Object],[object Object]
Thank you. Follow the below link for additional information related to this presentation including additional tips, tools, and examples in Marketwire’s white paper: Top 10 Strategies for Boosting ROI Despite Shrinking Budgets and Dwindling Resources www.marketwire.com http://www.slideshare.net/marketwire 800-774-9473 (US) 888-229-0338 (Canada) 44-20-7562-6550 (International)

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Boosting ROI Despite Shrinking Budgets and Dwindling Resources

  • 1. Boosting ROI Despite Shrinking Budgets and Dwindling Resources Presented by: Thom Brodeur Senior Vice President, Global Strategy & Development Jan 06, 2008
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  • 12. Thank you. Follow the below link for additional information related to this presentation including additional tips, tools, and examples in Marketwire’s white paper: Top 10 Strategies for Boosting ROI Despite Shrinking Budgets and Dwindling Resources www.marketwire.com http://www.slideshare.net/marketwire 800-774-9473 (US) 888-229-0338 (Canada) 44-20-7562-6550 (International)