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The Evolution of Event Apps

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MarketingatBahrain

Joshua Dry presented "The Evolution of Event Apps" at the #ECME12 #SMMF2012 #Bahrain

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The Evolution of Mobile Apps for Events Josh Dry Marketing Executive ShowGizmo
Something big has happened!
Smartphone Evolution is still early…
The creation of the Mobile App.. • iPhone App Store... the revolution • Mobile Apps 1.0 = Web 1.0 – Passive viewing – Difficult to truly engage attendees – Long development cycle • Early mobile event apps were just “show guides”
Evolution of Mobile Apps 2.0 • Then there was Web 2.0 and Apps 2.0 soon followed… – Information sharing – User generated content – Video & multimedia – Improved simplicity & usability
iOS and Android Platforms Rule...
Penetration of Mobile Event Apps • A key finding of the 2011 Meeting Technology Trends Survey was that 64% of meetings are already using a mobile app, or intend to add one this year. Another 16% intend to add one within three years. • Corbin Ball “If you don’t have an event app within the next year, your customers will be asking why not”…
The truth about “Up-take”... • Percentage downloads vary – average 30% • Factors that affect uptake: – Smartphone penetration – Event Type – Marketing – Features of the app (least impact) • Beware the App Company “Spin Doctors”
The Elusive „ROI‟ - #ECME12 case study • Print costs • Relevance to your community • Carbon Footprint • Competitive edge • Extend the life of the event • Increase in Sponsorship $
Top tips for getting an Event App… • Good UI • Don’t offer too many options • Less is more • Native or Mobile Web?
Top tips continued… • Focus on Objectives • Keep updating your App • Bandwidth • Compliments face-to-face • Reporting
Getting the right deployment… • Define your objectives • Understand who your attendees & exhibitors are and where they are • Choose a development partner • Spend time to plan
What‟s next? • IPS • NFC • “Gamification” • HUD
Thank You! – Jo-Anne Kelleway – Info Salons Group • Joanne.Kelleway@infosalons.com.au

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The Evolution of Event Apps

  • 1. The Evolution of Mobile Apps for Events Josh Dry Marketing Executive ShowGizmo
  • 2. Something big has happened!
  • 3. Smartphone Evolution is still early…
  • 4. The creation of the Mobile App.. • iPhone App Store... the revolution • Mobile Apps 1.0 = Web 1.0 – Passive viewing – Difficult to truly engage attendees – Long development cycle • Early mobile event apps were just “show guides”
  • 5. Evolution of Mobile Apps 2.0 • Then there was Web 2.0 and Apps 2.0 soon followed… – Information sharing – User generated content – Video & multimedia – Improved simplicity & usability
  • 6. iOS and Android Platforms Rule...
  • 7. Penetration of Mobile Event Apps • A key finding of the 2011 Meeting Technology Trends Survey was that 64% of meetings are already using a mobile app, or intend to add one this year. Another 16% intend to add one within three years. • Corbin Ball “If you don’t have an event app within the next year, your customers will be asking why not”…
  • 8. The truth about “Up-take”... • Percentage downloads vary – average 30% • Factors that affect uptake: – Smartphone penetration – Event Type – Marketing – Features of the app (least impact) • Beware the App Company “Spin Doctors”
  • 9. The Elusive „ROI‟ - #ECME12 case study • Print costs • Relevance to your community • Carbon Footprint • Competitive edge • Extend the life of the event • Increase in Sponsorship $
  • 10. Top tips for getting an Event App… • Good UI • Don’t offer too many options • Less is more • Native or Mobile Web?
  • 11. Top tips continued… • Focus on Objectives • Keep updating your App • Bandwidth • Compliments face-to-face • Reporting
  • 12. Getting the right deployment… • Define your objectives • Understand who your attendees & exhibitors are and where they are • Choose a development partner • Spend time to plan
  • 13. What‟s next? • IPS • NFC • “Gamification” • HUD
  • 14. Thank You! – Jo-Anne Kelleway – Info Salons Group • Joanne.Kelleway@infosalons.com.au