The document discusses integrating social media with corporate websites. It presents a framework with 5 stages of evolution: 1. No integration 2. Social linking 3. Social aggregation, including basic feeds, curated aggregation, and contextual aggregation 4. Social publishing, including passive and active sharing 5. Social context, including social content and social & contextual content The final stage is a seamless integration where the corporate website and social network are combined into one. The document uses examples to illustrate how brands can utilize different stages of the framework to better integrate their social media presence with their website.

1. Social Media Masters
Business Seminar
Session 5:
Social Media Engagement
Abbas
Alidina
@AbbasAlidina
AbbasAlidina.com

2. Social
Maps

3. Social
Map
Your
Brand

4. Research:
ASUS
Middle
East

5. Research:
ASUS
Middle
East
@DaddyBird
@alexandermcnabb
@malizomg
@whitecrayon @asatiir

6. Conversa8on
Analysis

7. Insights
&
Topics
COMMENT KEYWORD ANALYSIS
Total
Comments
3,213
beau8ful
960
beau8ful
<3
35
lash
blast
69
covergirl
182
makeup
112
hand
38
founda8on
102

8. Insights
&
Topics
Relax
Family
Vaca8on
Meditate
Cookies
Life
Sleep
Reading
Awake
Passionate

9. Integra8ng
Social
Media
With
Websites

10. Some
Brands
Approach
in
Disparate
Fashion
Corporate Social Network
Website

11. Evolu8on
of
the
Corporate
Social
Website
A
new
framework
for
integra3ng
Social
Media
with
corporate
websites.
0.
No
1.
Social
2.
Social
3.
Social
4.
Social
5.
Seamless
Integra3on
Linking
Aggrega3on
Publishing
Context
Integra3on
Passive
Social
Basic
Feeds
Sharing
Content
Social
and
Curated
Ac3ve
Contextual
Aggrega3on
Sharing
Content
Contextual
Aggrega3on
Source:
Al3meter
Group

12. Evolu8on
of
the
Corporate
Social
Website
0.
No
Integra3on
0.
No
1.
Social
2.
Social
3.
Social
4.
Social
5.
Seamless
Integra3on
Linking
Aggrega3on
Publishing
Context
Integra3on
Passive
Social
Basic
Feeds
Sharing
Content
Social
and
Curated
Ac3ve
Contextual
Aggrega3on
Sharing
Content
Contextual
Aggrega3on
Source:
Al3meter
Group

13. Evolu8on
of
the
Corporate
Social
Website
A
new
ntegra3on
for
integra3ng
Social
Media
with
corporate
websites.
0.
No
I framework

14. Evolu8on
of
the
Corporate
Social
Website
A
new
ntegra3on
for
integra3ng
Social
Media
with
corporate
websites.
0.
No
I framework

15. Evolu8on
of
the
Corporate
Social
Website
1.
Social
Linking
0.
No
1.
Social
2.
Social
3.
Social
4.
Social
5.
Seamless
Integra3on
Linking
Aggrega3on
Publishing
Context
Integra3on
Passive
Social
Basic
Feeds
Sharing
Content
Social
and
Curated
Ac3ve
Contextual
Aggrega3on
Sharing
Content
Contextual
Aggrega3on
Source:
Al3meter
Group

16. Evolu8on
of
the
Corporate
Social
Website
1.
Social
Linking

17. Evolu8on
of
the
Corporate
Social
Website
1.
Social
Linking

18. Evolu8on
of
the
Corporate
Social
Website
2.
Social
Aggrega3on
0.
No
1.
Social
2.
Social
3.
Social
4.
Social
5.
Seamless
Integra3on
Linking
Aggrega3on
Publishing
Context
Integra3on
Passive
Social
Basic
Feeds
Sharing
Content
Social
and
Curated
Ac3ve
Contextual
Aggrega3on
Sharing
Content
Contextual
Aggrega3on
Source:
Al3meter
Group

19. Evolu8on
of
the
Corporate
Social
Website
2a.
Social
Aggrega3on
–
Basic
Feeds

20. Evolu8on
of
the
Corporate
Social
Website
2b.
Social
Aggrega3on
–
Curated
Aggrega3on

21. Evolu8on
of
the
Corporate
Social
Website
2b.
Social
Aggrega3on
–
Curated
Aggrega3on

22. Evolu8on
of
the
Corporate
Social
Website
2c.
Social
Aggrega3on
–
Contextual
Aggrega3on

23. Evolu8on
of
the
Corporate
Social
Website
2c.
Social
Aggrega3on
–
Contextual
Aggrega3on

24. Evolu8on
of
the
Corporate
Social
Website
3.
Social
Publishing
0.
No
1.
Social
2.
Social
3.
Social
4.
Social
5.
Seamless
Integra3on
Linking
Aggrega3on
Publishing
Context
Integra3on
Passive
Social
Basic
Feeds
Sharing
Content
Social
and
Curated
Ac3ve
Contextual
Aggrega3on
Sharing
Content
Contextual
Aggrega3on
Source:
Al3meter
Group

25. Evolu8on
of
the
Corporate
Social
Website
3a.
Social
Publishing
–
Passive
Sharing

26. Evolu8on
of
the
Corporate
Social
Website
3b.
Social
Publishing
–
Ac3ve
Sharing

27. Evolu8on
of
the
Corporate
Social
Website
4.
Social
Context
0.
No
1.
Social
2.
Social
3.
Social
4.
Social
5.
Seamless
Integra3on
Linking
Aggrega3on
Publishing
Context
Integra3on
Passive
Social
Basic
Feeds
Sharing
Content
Social
and
Curated
Ac3ve
Contextual
Aggrega3on
Sharing
Content
Contextual
Aggrega3on
Source:
Al3meter
Group

28. Evolu8on
of
the
Corporate
Social
Website
4a.
Social
Context
–
Social
Content

29. Evolu8on
of
the
Corporate
Social
Website
4a.
Social
Context
–
Social
Content

30. Evolu8on
of
the
Corporate
Social
Website
4b.
Social
Context
–
Social
&
Contextual
Content

31. Evolu8on
of
the
Corporate
Social
Website
A
new
framework
for
integra3ng
Social
Media
with
corporate
websites.
0.
No
1.
Social
2.
Social
3.
Social
4.
Social
5.
Seamless
Integra3on
Linking
Aggrega3on
Publishing
Context
Integra3on
Passive
Social
Basic
Feeds
Sharing
Content
Social
and
Curated
Ac3ve
Contextual
Aggrega3on
Sharing
Content
Contextual
Aggrega3on
Source:
Al3meter
Group

32. Some
Brands
Approach
in
Disparate
Fashion
Corporate Social Network
Website

33. Seamless
Integra8on
Corporate
Website
+
Social Network

34. Facebook’s
Open
Graph
Facebook
has
opened
up
access
to
its
Social
Graph
and
provides
Social
Plugins.

35. Social
Sign-­‐On
Enable
users
to
sign-­‐on
to
your
website
using
Social
creden3als.

36. Ques8ons?
Social Media Masters
Business Seminar
Abbas
Alidina
@AbbasAlidina
AbbasAlidina.com