Lukas Maixner, GM & Co-Founder, Socialbakers.com; presented How to Analyze and Engage Users in Social Media at Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me
2. Introduction
› Lukas Maixner, GM Custom Services “We are a „customer developed‟ company,”
& Co-Founder of Socialbakers said Jan Rezab, who is the CEO and co-
founder of Socialbakers. “Our customers
› Offices in Prague, London, Paris, kept telling us the metrics they wanted to
see.”
Munich, San Francisco October 31, 2011
› 400,000 marketers across
100+ countries
Used by Leaders
› Launched platform in 2010, currently
160 employees
1
24. STP – Best Shape Party
» We gave away 4 000 tickets
» Drove 6 000 visitors from
Facebook to REAL WORLD
» No other medium than
Facebook was used
» We drove the WOM effect
» As the party day was
coming, we were giving
away 400 tickets/day
» Users were trading tickets
among each other on the
brand page and their
personal profiles
23
25. Thank you for your attention.
-- Please stay in touch!
lukas@socialbakers.com
facebook.com/Lukas.Maixner
@LukasMaixner
Editor's Notes
Its good that there are methods of giving feedback through social mediaHas it ever occurred to you that? I’d like to show you how…
You might….Dont pick up the phone in social mediaPreviously, people called you where you wereNow, you have to come to the customer, be where they are and actively respond there. Not by phone, but actually in that channel.It’s a new era, where the communication channel gets chosen by your own customer
Its good that there are methods of giving feedback through social mediaHas it ever occurred to you that? I’d like to show you how…
Please insert your contact info! Make it easy for your prospects to get in touch with you!
