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EG PropertyJobs User Profile Survey 2012
1. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs
User Profile Survey 2012
EG PropertyJobs.co.uk
Kevin Puttock
Research & User Experience
August 2012
2. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs
Background
Research was required to provide up to date profile information for users of the EG
PropertyJobs.co.uk specifically:
Current jobseeker status
Current job role and type of position
Frequency of use of the site
Methods by which to be alerted to new jobs
Competitor sources used to look for jobs
Current salary
Results will be used primarily to support sales and marketing activities, and where
appropriate, to support the development of the jobs service.
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3. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs
Respondent Profile
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4. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs
74% of respondents are actively looking for a job
I am a jobseeker, actively
looking for a job
74%
I am a browser. I look at
jobs, but I'm not actively 26% Potential job seekers
applying
I am an employer / recruiter
looking for candidates Excluded from subsequent analysis
Q. Which of the following best describes your job seeking status?
Base: all respondents (225)
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5. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs
Over half are currently in permanent roles, while nearly a quarter are
unemployed
Permanent - working full time (30+ hrs per
week)
52%
Unemployed 24%
Temporary / Contractor 14% 56% are in
permanent roles
Permanent- working part time (less than
30 hrs per week)
4%
Student / Recent graduate 3%
Retired 0%
Other 2%
Q. What is your current working status?
Base: all respondents (225)
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6. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs
Almost half read Estates Gazette magazine and almost a third use EGi
Estates Gazette magazine 48%
EGi 30%
None of the above 37%
Q. Which, if any, of the following do you use?
Base: all respondents (222)
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7. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs
Agent/surveying practice is the most common primary business
Agent/Surveying practice 28%
Property developer 16%
Local Authority/Government
Department/Relocation Agency 13%
Occupier of Commercial /Office / Retail
/Leisure or Industrial Property 9%
Property Investor 2%
Bank/Building Society/Financial
Institution 2%
Fund Management Company 1%
Pension Fund/Insurance Company 1%
Legal 0%
Other 1%
Q. Which of the following best describes your organisation’s primary business or service?
Base: all respondents (156)
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8. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs
Surveyors, property managers and property developers are the most
common roles
Surveyor 14%
Property Manager 13%
Property Developer 12%
Commercial Agent 8%
Estate Manager 8%
Land Buyer/Manager 6%
Facilities Manager 4%
Valuer 4%
Fund Manager 3%
Estate Agent 2%
Information Manager 1%
Planner 1%
Property Investor 1%
Researcher 1%
Residential Agent 1%
Property Lending 0%
Rent Reviewer 0%
Solicitor/Legal Professional 0%
Other 21%
Q. Which of the following most closely describes your occupation / profession?
Base: all respondents (158)
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9. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs
Respondents most commonly work on residential/mixed use
developments and offices
Residential/Mixed use development 57%
Offices 55%
Retail sites/Shopping centres 48%
Industrial 37%
Land 32%
Warehousing/Storage facilities 31%
Leisure facilities/Hotels 17%
Other 17%
Q. Which of the following types of property do you personally deal with / work on?
Base: all respondents (157)
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10. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs
Over a quarter of respondents work for small organisations with 1-10
employees
1-10 28%
11-19 3%
20-49 10%
50-59 5%
100-249 7%
250-499 4%
500-999 5%
1,000-1,499 2%
5,000-9,999 5%
10,000+ 12%
Don't know 9%
Q. How many people does your company/organisation employ?
Base: all respondents (155)
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11. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs
21% have been working in property for 30 years or more
Less than 1 year 8%
1 year - less than 3 years 3%
3 years - less than 6 years 9%
Average = 18 years
6 years - less than 9 years 12%
9 years - less than 12 years 8%
12 years - less than 20 years 15%
20 years - less than 30 years 24%
30 years or more 21%
Q. How many years have you been working in the property industry?
Base: all respondents (157)
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12. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs
56% have been in their current role for less than 3 years
Less than 1 year 28%
1 year - less than 3 years 28%
3 years - less than 6 years 21%
6 years - less than 9 years 10%
9 years - less than 12 years 3%
Average = 4 years
12 years - less than 20 years 8%
20 years - less than 30 years 1%
30 years or more 1%
Q. And how many years have you been in your current role?
Base: all respondents (156)
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13. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs
The average salary amongst respondents is just under £41K
Under £10,000 5%
£10,000 - £14,999 3%
£15,000 - £19,999 4% Mean average = £40,541
2011 average = £43K
£20,000 - £24,999 4%
£25,000 - £29,999 5%
£30,000 - £39,999 17%
£40,000 - £49,999 14%
£50,000 - £59,999 15%
£60,000 - £69,999 5%
£70,000 - £79,999 4% 34% earn £50k or more
£80,000 - £99,999 6%
£100,000 or more 4%
Mean average excl. prefer
I'd rather not say 13% not to say = £46,460
Q. What is your approximate current annual income?
Base: all respondents (157)
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14. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs
A third (33%) are RICS qualified
33%
22%
15% 16%
7%
4% 4%
Q. What is your highest qualification?
Base: all respondents (222)
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15. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs
Respondents are 45 years
old on average
Almost 80% are male
18-24
25-34 19% Female
21%
35-44 16% Male
79%
45-54 39%
55-64 20%
65 or
2% Average age= 45 years old
over
Q. How old are you? Q. Are you …?
Base: all respondents (223) Base: all respondents (219)
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16. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs
Just over half are from the South
Greater London 26%
South East 17%
Midlands 12% South= 51%
Yorkshire & Humberside 8%
South West 8%
Outside UK (Rest of the world) 6%
North West 5%
Outside UK (Europe) 5%
East Anglia 4%
Scotland 4%
North East 2%
Wales 2%
Q. Which region are you based in?
Base: all respondents (223)
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17. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs
Main Findings
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18. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs
40% would like to move into a new role immediately
Immediately 40%
Within the next month 19%
In 1 to 3 months' time 19%
In 3 to 6 months' time 8%
Longer than 6 months' time 7%
I don't want to change jobs at the
7%
moment
Q. When would you like to move into a new job
Base: all respondents (219)
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19. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs
The most common reasons for respondents looking for a new job are for
‘better career development opportunities’ and ‘new challenges’
For better career development opportunities 58%
For new work challenges/experiences 54%
For an increased salary/remuneration 42%
For a more senior position 40%
For improved job security 25%
For a different working culture at the organisation 25%
For a better/different location 19%
To work for an organisation with a good reputation 19%
For improved benefits e.g. company car, pension etc 19%
To work for a different type of organisation 15%
To enhance/broaden your CV 13%
To get into a new industry 13%
To work for a different size of organisation 10%
Other 13%
Q. Which of the following are reasons why you are currently looking for a new job?
Base: excluding unemployed (72)
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20. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs
Almost three quarters visit at least once a week
More than once a day 2%
Once a day 19%
73% visit the site at
least once a week
Once every 2-3 days 28%
Once a week 24%
Once every 2 weeks 10%
Once a month 7%
Less often 9%
Never 1%
Q. How often do you visit PropertyJobs.co.uk
Base: all respondents (224)
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21. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs
Property industry jobs sites are considered the most useful source for
looking for a job
Internet - Property industry job websites (e.g. PropertyJobs.co.uk) 30%
Internet - General job websites (e.g. Totaljobs.com, Monster.co.uk 18%
Word of mouth/contacts 13%
Internet - Property industry-specific websites (e.g. EGi.co.uk) 12%
Recruitment consultancies 8%
Property industry magazines 7%
Internet - Employer websites 3%
Internet - Other 3%
National newspapers 1%
Local/Regional newspapers 1%
Internet - Social Media websites (e.g. LinkedIn) 1%
Job Centres 1%
Other business magazines 0%
Networking/events 0%
Other 2%
Q. Which ONE of the following sources is the most useful to you when looking for a job?
Base: all respondents (225)
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22. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs
Almost half of respondents think propertyjobs.com is the best site overall
PropertyJobs.com 49%
Totaljobs.com 9%
Reed.co.uk 6%
Ricsrecruit.com 6%
Propertyweek.com 6%
Monster.co.uk 3%
Jobsite.co.uk 3%
Guardian 3%
Building.co.uk 2%
Jobsearch.co.uk 1%
Telegraph.co.uk 1%
Fish4jobs.co.uk 0%
Careerbuilder.co.uk 0%
Jobsinsurveying.co.uk 0%
Workthing.com 0%
Other 9%
Q. Which website do you think is best overall when looking for a job?
Base: all respondents (217)
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23. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs
83% of respondents rate the ease of use of the site as excellent or good
The ease of use of the site 23% 60% 14% 2%
1%
The speed of the site 20% 61% 17% 1%
1%
The design/appearance of the site 17% 62% 17% 3%
1%
The relevance of jobs on the site 14% 43% 34% 8% 1%
The number of jobs on the site 11% 49% 32% 8% 1%
The accuracy of the search results 11% 42% 36% 9% 2%
Excellent Good Fair Poor Don't know
Q. How would you rate PropertyJobs.co.uk for each of the following factors?
Base: all respondents (various)
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24. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs
Key Findings
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25. RBI Jobs Sites – User Profile Survey 2012: EG PropertyJobs
Key Findings
• 74% of respondents are active jobseekers; 26% potential jobseekers
• Respondents’ average income is just under £41K per annum
• Around three quarters visit the site at least once a week
• 72% have seen a job of interest, 63% have applied online for a job and 18% have had an interview as a
result of the site
• Property industry job sites are considered the most useful source for finding a job.
• 49% rated PropertyJobs as the best site when finding a job; TotalJobs.com was 2nd with 9% rating it as
best
• 84% rated PropertyJobs as either excellent or good overall
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