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MarketingThink
Blogging Session #1
Topics | Keywords | Editorial Calendar
Blueprint To Build !
The Perfect Twitter Profile
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
By @GerryMoran
SCALE: 160 characters
Another"
MarketingThink.com"
Social Media Blueprint
How To Build The
Perfect Twitter Profile
MarketingThink
Blogging Session #1
Topics | Keywords | Editorial Calendar
Name & Twitter Handle
Name & Handle. Keep your handle as close as possible to your name so you
can use it as a ‘signature’
Coaching: Consider two accounts, personal and business, to address
your personal and business goals
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
MarketingThink
Blogging Session #1
Topics | Keywords | Editorial Calendar
Picture. Include professional-like photo with a close up on your
smiling face sans pets, boats, QR codes and significant others. Pics are
limited to 160kb and 128x x 128x
Perfect Picture
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
Coaching: Include the same photo from your LinkedIn profile for
consistency, ensuring you are looking left or directly into the camera
MarketingThink
Blogging Session #1
Topics | Keywords | Editorial Calendar
Be-Findable Bio
Bio. Use 160 characters to create a humanizing description of yourself
Coaching: Treat your bio as SEO copy using
relevant keywords
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
MarketingThink
Blogging Session #1
Topics | Keywords | Editorial Calendar
Link
Link. Place your website, blog, or LinkedIn profile here
Coaching: Do not enter “http:www.” when entering your
URL create a cleaner link listing
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
MarketingThink
Blogging Session #1
Topics | Keywords | Editorial Calendar
Beautiful Background
Background. Place a dark-color, horizontal graphic that is no bigger than
1252x626 or smaller than 640 pixels wide to complement the white text
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
Coaching: Include graphics and copy built into the
background to expand your overall profile
MarketingThink
Blogging Session #1
Topics | Keywords | Editorial Calendar
Location
Location. Enter the largest and closest area or city
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
Coaching: Use the location that will
show up when others geo-search
MarketingThink
Blogging Session #1
Topics | Keywords | Editorial Calendar
Pictures
Pictures. Tweet relevant pictures to complement your profile
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
Coaching: Take and tweet at least 6 pictures to
get the most use from this gallery
MarketingThink
Blogging Session #1
Topics | Keywords | Editorial Calendar
Lists
Lists. Create up to 20 lists to categorize and follow up to 500 users in
each list. Lists are limited to 25 characters. This area includes your lists
and the lists in which others have placed you
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
Coaching: You can include someone in your list who
you don’t follow to see their tweets
MarketingThink
Blogging Session #1
Topics | Keywords | Editorial Calendar
Favorites
Favorites. Favorite 5 tweets weekly to keep this area
relevant and show Twitter ‘love’ to others
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
Coaching: Use this area to build a short testimonial
list from favorites that mention you
MarketingThink
Blogging Session #1
Topics | Keywords | Editorial Calendar
Direct Message Folder
Direct Message (DM) Folder. Folder contains your DM’s and
DM’s/responses from others. You are limited to 250 daily DM’s 
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
Coaching: When this folder has a blue dot over it, it means you
have a message! Check for messages a few times a day
MarketingThink
Blogging Session #1
Topics | Keywords | Editorial Calendar
@Connect / Interactions 
Interactions. This folder notes everytime someone follows,
favorites, mentions, retweets, or places you on a list
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
Coaching: Use these interactions as a way to start and continue a
public conversation. It’s also a great way to increase your Klout score
MarketingThink
Blogging Session #1
Topics | Keywords | Editorial Calendar
@Connect / Mentions
Following. Notes every time someone mentions you in a Tweet with a
Reply or Mention. There is overlap with the Interactions ‘folder’
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
Coaching: Automatically follow people who RT and
mention you. Keep your following limited to 250 a day
MarketingThink
Blogging Session #1
Topics | Keywords | Editorial Calendar
Following
Following. Follow people who complement your personal brand
and goals. You can follow up to 2,000 without any ‘problems’. 
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
Coaching: Automatically follow people who RT and
mention you. Keep your following limited to 250 a day
MarketingThink
Blogging Session #1
Topics | Keywords | Editorial Calendar
Tweets
Tweets. Lists all of your Tweets
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran
Coaching: You are limited to 1,000 daily Tweets
MarketingThink
MarketingThink.com | Social Media & Marketing Coaching Blog
Copyright®2013GerryMoran|AllRightsReserved|moran.gerry@gmail.com
By @GerryMoran
SCALE: 160 characters
Another!
MarketingThink.com!
Social Media Blueprint
How To Build The
Perfect Twitter Profile
MarketingThink.com
Please pass this blueprint on to help build better social
media messaging throughout the world!
Reach me @GerryMoran with any questions!
Rev. Feb. 25, 2013	
  
NAME	
  
Lists. Create up to 20 lists to
categorize and follow up to 500
users in each list
Coaching: You can include
someone in your list who you
don’t follow to see their tweets
CATEGORY	
  
(160 char)	
  
TWEETS	
   Picture
(160kb,
128x128px)
@TWITTER_HANDLE	
  
TWITTER BIO	
  
LOCATION	
   LINK	
  
FOLLOWING	
  
FOLLOWERS	
  
FAVORITES	
  
LISTS 	
  
TWEETS	
  
(25 char.)	
  
Link. Place your website, blog, or
LInkedIn profile here
Coaching: Do not enter
“http:www.” when entering your
URL create a cleaner link listing
Following. Follow people who
complement your personal brand
and goals
Coaching: Automatically follow
people who RT and mention you
Picture. Include professional-like photo
with a close up on your smiling face sans
pets, boats, QR codes and significant others
Coaching: Include the same photo from
your LinkedIn profile for consistency,
ensuring you are looking left or directly
into the camera
Name & Handle. Keep your handle
as close as possible to your name so
you can use it as a ‘signature’
Coaching: Consider two accounts,
personal and business, to address
your personal and business goals
Bio. Use 160 characters to create a
humanizing description of yourself
Coaching: Treat your bio as SEO
copy using relevant keywords
Location. Enter the largest
and closest area or city
Coaching: Use the location
that will show up when
others geo-search
Pictures. Tweet relevant pictures to
complement your profile
Coaching: Take and tweet at least 6 pictures
to get the most use from this gallery
Background. Place a dark-color, horizontal graphic
that is no bigger than 1252x626 or smaller than 640
pixels wide to complement the white text
Coaching: Include graphics and copy built into the
background to expand your overall profile
Favorites. Favorite 5 tweets
weekly to keep this area relevant
Coaching: Use this area to build a
short testimonial list from
favorites that mention you
MarketingThink
Blogging Session #1
Topics | Keywords | Editorial Calendar
MarketingThink.com
Helping You Survive In A Social & Digital World
Social Media & Marketing Coaching Blog | Social Media & Marketing Coaching | Social Media Channel Management
@GerryMoran | 215-817-4085 | gerry.moran@marketingthink.com 
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink.com
@GerryMoran

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Blueprint To Build The Perfect Twitter Profile Slideshare

  • 1. MarketingThink Blogging Session #1 Topics | Keywords | Editorial Calendar Blueprint To Build ! The Perfect Twitter Profile MarketingThink.com | Social Media & Marketing Coaching Blog MarketingThink.com @GerryMoran By @GerryMoran SCALE: 160 characters Another" MarketingThink.com" Social Media Blueprint How To Build The Perfect Twitter Profile
  • 2. MarketingThink Blogging Session #1 Topics | Keywords | Editorial Calendar Name & Twitter Handle Name & Handle. Keep your handle as close as possible to your name so you can use it as a ‘signature’ Coaching: Consider two accounts, personal and business, to address your personal and business goals MarketingThink.com | Social Media & Marketing Coaching Blog MarketingThink.com @GerryMoran
  • 3. MarketingThink Blogging Session #1 Topics | Keywords | Editorial Calendar Picture. Include professional-like photo with a close up on your smiling face sans pets, boats, QR codes and significant others. Pics are limited to 160kb and 128x x 128x Perfect Picture MarketingThink.com | Social Media & Marketing Coaching Blog MarketingThink.com @GerryMoran Coaching: Include the same photo from your LinkedIn profile for consistency, ensuring you are looking left or directly into the camera
  • 4. MarketingThink Blogging Session #1 Topics | Keywords | Editorial Calendar Be-Findable Bio Bio. Use 160 characters to create a humanizing description of yourself Coaching: Treat your bio as SEO copy using relevant keywords MarketingThink.com | Social Media & Marketing Coaching Blog MarketingThink.com @GerryMoran
  • 5. MarketingThink Blogging Session #1 Topics | Keywords | Editorial Calendar Link Link. Place your website, blog, or LinkedIn profile here Coaching: Do not enter “http:www.” when entering your URL create a cleaner link listing MarketingThink.com | Social Media & Marketing Coaching Blog MarketingThink.com @GerryMoran
  • 6. MarketingThink Blogging Session #1 Topics | Keywords | Editorial Calendar Beautiful Background Background. Place a dark-color, horizontal graphic that is no bigger than 1252x626 or smaller than 640 pixels wide to complement the white text MarketingThink.com | Social Media & Marketing Coaching Blog MarketingThink.com @GerryMoran Coaching: Include graphics and copy built into the background to expand your overall profile
  • 7. MarketingThink Blogging Session #1 Topics | Keywords | Editorial Calendar Location Location. Enter the largest and closest area or city MarketingThink.com | Social Media & Marketing Coaching Blog MarketingThink.com @GerryMoran Coaching: Use the location that will show up when others geo-search
  • 8. MarketingThink Blogging Session #1 Topics | Keywords | Editorial Calendar Pictures Pictures. Tweet relevant pictures to complement your profile MarketingThink.com | Social Media & Marketing Coaching Blog MarketingThink.com @GerryMoran Coaching: Take and tweet at least 6 pictures to get the most use from this gallery
  • 9. MarketingThink Blogging Session #1 Topics | Keywords | Editorial Calendar Lists Lists. Create up to 20 lists to categorize and follow up to 500 users in each list. Lists are limited to 25 characters. This area includes your lists and the lists in which others have placed you MarketingThink.com | Social Media & Marketing Coaching Blog MarketingThink.com @GerryMoran Coaching: You can include someone in your list who you don’t follow to see their tweets
  • 10. MarketingThink Blogging Session #1 Topics | Keywords | Editorial Calendar Favorites Favorites. Favorite 5 tweets weekly to keep this area relevant and show Twitter ‘love’ to others MarketingThink.com | Social Media & Marketing Coaching Blog MarketingThink.com @GerryMoran Coaching: Use this area to build a short testimonial list from favorites that mention you
  • 11. MarketingThink Blogging Session #1 Topics | Keywords | Editorial Calendar Direct Message Folder Direct Message (DM) Folder. Folder contains your DM’s and DM’s/responses from others. You are limited to 250 daily DM’s MarketingThink.com | Social Media & Marketing Coaching Blog MarketingThink.com @GerryMoran Coaching: When this folder has a blue dot over it, it means you have a message! Check for messages a few times a day
  • 12. MarketingThink Blogging Session #1 Topics | Keywords | Editorial Calendar @Connect / Interactions Interactions. This folder notes everytime someone follows, favorites, mentions, retweets, or places you on a list MarketingThink.com | Social Media & Marketing Coaching Blog MarketingThink.com @GerryMoran Coaching: Use these interactions as a way to start and continue a public conversation. It’s also a great way to increase your Klout score
  • 13. MarketingThink Blogging Session #1 Topics | Keywords | Editorial Calendar @Connect / Mentions Following. Notes every time someone mentions you in a Tweet with a Reply or Mention. There is overlap with the Interactions ‘folder’ MarketingThink.com | Social Media & Marketing Coaching Blog MarketingThink.com @GerryMoran Coaching: Automatically follow people who RT and mention you. Keep your following limited to 250 a day
  • 14. MarketingThink Blogging Session #1 Topics | Keywords | Editorial Calendar Following Following. Follow people who complement your personal brand and goals. You can follow up to 2,000 without any ‘problems’. MarketingThink.com | Social Media & Marketing Coaching Blog MarketingThink.com @GerryMoran Coaching: Automatically follow people who RT and mention you. Keep your following limited to 250 a day
  • 15. MarketingThink Blogging Session #1 Topics | Keywords | Editorial Calendar Tweets Tweets. Lists all of your Tweets MarketingThink.com | Social Media & Marketing Coaching Blog MarketingThink.com @GerryMoran Coaching: You are limited to 1,000 daily Tweets
  • 16. MarketingThink MarketingThink.com | Social Media & Marketing Coaching Blog Copyright®2013GerryMoran|AllRightsReserved|moran.gerry@gmail.com By @GerryMoran SCALE: 160 characters Another! MarketingThink.com! Social Media Blueprint How To Build The Perfect Twitter Profile MarketingThink.com Please pass this blueprint on to help build better social media messaging throughout the world! Reach me @GerryMoran with any questions! Rev. Feb. 25, 2013   NAME   Lists. Create up to 20 lists to categorize and follow up to 500 users in each list Coaching: You can include someone in your list who you don’t follow to see their tweets CATEGORY   (160 char)   TWEETS   Picture (160kb, 128x128px) @TWITTER_HANDLE   TWITTER BIO   LOCATION   LINK   FOLLOWING   FOLLOWERS   FAVORITES   LISTS   TWEETS   (25 char.)   Link. Place your website, blog, or LInkedIn profile here Coaching: Do not enter “http:www.” when entering your URL create a cleaner link listing Following. Follow people who complement your personal brand and goals Coaching: Automatically follow people who RT and mention you Picture. Include professional-like photo with a close up on your smiling face sans pets, boats, QR codes and significant others Coaching: Include the same photo from your LinkedIn profile for consistency, ensuring you are looking left or directly into the camera Name & Handle. Keep your handle as close as possible to your name so you can use it as a ‘signature’ Coaching: Consider two accounts, personal and business, to address your personal and business goals Bio. Use 160 characters to create a humanizing description of yourself Coaching: Treat your bio as SEO copy using relevant keywords Location. Enter the largest and closest area or city Coaching: Use the location that will show up when others geo-search Pictures. Tweet relevant pictures to complement your profile Coaching: Take and tweet at least 6 pictures to get the most use from this gallery Background. Place a dark-color, horizontal graphic that is no bigger than 1252x626 or smaller than 640 pixels wide to complement the white text Coaching: Include graphics and copy built into the background to expand your overall profile Favorites. Favorite 5 tweets weekly to keep this area relevant Coaching: Use this area to build a short testimonial list from favorites that mention you
  • 17. MarketingThink Blogging Session #1 Topics | Keywords | Editorial Calendar MarketingThink.com Helping You Survive In A Social & Digital World Social Media & Marketing Coaching Blog | Social Media & Marketing Coaching | Social Media Channel Management @GerryMoran | 215-817-4085 | gerry.moran@marketingthink.com MarketingThink.com | Social Media & Marketing Coaching Blog MarketingThink.com @GerryMoran